6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Watch the full episode here! You’ll Learn What transactional emails are and why they’re so important The difference between transactional and marketing emails Examples of transactional emails that keep customers coming back The essential elements of the best transactional emails Resources Mentioned in This Episode Did you enjoy this episode? If so, please leave a short review and we w...
Jun 24, 2025•32 min•Season 2Ep. 5
5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today’s Guest Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MK...
May 27, 2025•43 min•Season 2Ep. 5
4 - Google just dropped major Google Merchant Center updates—are you ready? In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes. Watch the full episode here! Did you enjoy this episode?...
Apr 29, 2025•29 min•Season 2Ep. 4
3 - Klaviyo’s new pricing is here—are you ready? In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized. You’ll Learn About How to handle large lists with low engagement Klaviyo’s new Automatic Downgrade feature Key list-cleaning metrics to watch How Klaviyo price increase will affect SMS profiles Why you shouldn’t over-invest in your Sunset Flow How to clean your list: a step-by-step guide Immediate steps to protec...
Mar 25, 2025•36 min•Season 2Ep. 3
2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue. Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker. Watch the full episode! You’ll Learn How to upgrade your Welcome Flow to increase conversions How personalization drives eCommerce email results Patagonia’s customer connection secrets How to design Post-Purchase emails like a SaaS bra...
Feb 25, 2025•43 min•Season 2Ep. 2
1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure you...
Jan 28, 2025•42 min•Season 2Ep. 1
Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space. Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes! Did you enjoy this episode? If so, please leave a short review and we wi...
Apr 02, 2024•7 min•Season 1Ep. 194
193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here! You’ll Learn How to tie your products with your email marketing strategy One segmenting strategy you should implement before Mother’s Day The differences between marketing Mother’s Day in the UK, the...
Mar 26, 2024•44 min•Season 1Ep. 193
192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. Watch the full episode! You’ll Learn The story behind Flowium’s brand name The first thing to consider when picking a name for your business Domain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and why Bezos di...
Mar 19, 2024•56 min•Season 1Ep. 192
191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more! Watch the full episode here! You’ll Learn All about the HiTide process How HiTide collects zero-party data HiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it works Examples of automations t...
Mar 12, 2024•44 min•Season 1Ep. 191
190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business. Watch the full episode here! You’ll Learn How Disco helps you boost your AOV Disco’s pricing model and its advantages to users How Disco helps you navigate competition The backstage of Disco’s data collection process How you can leverage Disco to grow your email list Resources Mentioned in This Ep...
Mar 05, 2024•46 min•Season 1Ep. 190
189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good. Watch the full in-person episode here! Interview Questions What is charity: water about and what are your values? What technology do you use to manage projects at charity: water? How big is your retention team? Is the concept of retention different for NGOs? Are there marketing channels where you put more resources than others? How d...
Feb 27, 2024•46 min•Season 1Ep. 189
188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. Watch the full in-person episode here! You’ll Learn The reason Andriy is doing it now, after 7 years in eCommerce Andriy’s top advice for choosing a niche Building from scratch vs. buying an existing business: pros and cons Getting started: research tips and key considerations Our co-host Vira’s top tips for market research and analy...
Feb 20, 2024•46 min•Season 1Ep. 188
187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom. Watch the full in-person episode here! You’ll Learn The key spending category in the UK The role of Amazon for the UK consumers Messenger mar...
Feb 13, 2024•42 min•Season 1Ep. 187
186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions. Watch the full video here! Resources Mentioned in This Episode Smart Passive Income Podcast with Pat Flynn Macy's Thanksgiving Day Parade 2023 Intelligent Change - Tools to Positively Change Your Life The Five Minut...
Feb 06, 2024•36 min•Season 1Ep. 186
185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account. Resources Mentioned in This Episode YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR Proven Strategies for Valentine’s Day Success Jones Road Beauty - Clean No-Makeup Makeup Chubbies Shorts - Proper Length Men's Shorts Dignitas Feasta...
Jan 30, 2024•42 min•Season 1Ep. 185
184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. Watch the full episode here! You’ll Learn The low-hanging-fruit strategy you can’t afford to pass on Creative Valentine’s Day-themed discount strategies What you can do to stand out How to leverage gamification for better engage...
Jan 23, 2024•47 min•Season 1Ep. 184
183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back. You’ll Learn The most organic strategy to keep your customers coming back for more Unleash the power of exclusive access: memberships done right Decoding top brands’ retention success: discover and apply their strategies for your brand How to optimize your subscription program: proven strategies for success Resources Menti...
Jan 16, 2024•45 min•Season 1Ep. 183
182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You’ll Learn Understanding GIFs: pros, cons, and strategic moves for successful email marketing Increase clicks: how to craft compelling emails with GIFs GIFs that pass spam filters: Ensure deliverability without losing ...
Jan 09, 2024•49 min•Season 1Ep. 182
181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives. Watch all design examples here! You’ll Learn Q1 monthly themes and how to leverage them for strategic campaign planning Innovative approaches to elevate Valentine’s Day campaigns Things to keep in mind to help you optimize send times during Q1 New angles for crafting New Year’s Resolutions campaigns Nationa...
Jan 02, 2024•48 min•Season 1Ep. 181
180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing. Watch the full episode here! You’ll Learn Social commerce: everything you need to know How to leverage AI to help personalize and grow your brand How NOT to do omnichannel marketing Examples of omnichannel marketing done right Resources Mentioned in This Episode Notion:...
Dec 26, 2023•41 min•Season 1Ep. 180
179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level. Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp . You'll Learn How to assess your lead generation strategies Your website’s role in conversion optimization How to assess your entire customer process What assessments to perform o...
Dec 19, 2023•22 min•Season 1Ep. 179
178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue. Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp . You’ll Learn The top factor hurting your deliverability and hindering your reach The must-have flows you can’t afford to overlook The silent threat affecting your campaign tracking numbers The one seemingly insignificant detail ...
Dec 12, 2023•30 min•Season 1Ep. 178
177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests. Watch the full episode here! You’ll Learn Discount vs. No discount in the hero image One vs. two CTA buttons in opt-in forms Short- vs. long-form campaigns Dark vs. light mode for CTR Lifestyle vs. product images in the hero image An image of a model vs. the image of the brand’s CEO in an opt-in form The secret tool we’re testing at Flowium for A/B testing Resources Mentioned...
Dec 05, 2023•41 min•Season 1Ep. 177
176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts. Watch the full episode here! You’ll Learn A critical December 2023 deliverability update that will affect email deliverability if not addressed Three inbox protection updates announced by Gmail and Yahoo SPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting pro...
Nov 28, 2023•45 min•Season 1Ep. 176
175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period. You’ll Learn Effective product launch strategies Why it’s important to understand customer resolutions How to capture your customers’ attention and generate excitement after the holidays Popular eCommerce brands that you can learn from Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive sales The power of...
Nov 21, 2023•39 min•Season 1Ep. 175
174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year! Watch the full episode here! You’ll Learn How to sync your target audience on different platforms Klaviyo’s functions to leverage for a smoother shopping experience One simple strategy to boost your AOV by 10% Why it’s worth investing in an app before BFCM One seemingly small detail that can sabotage your checkout process Things to consider and tools to leverage to improve your delive...
Nov 14, 2023•53 min•Season 1Ep. 174
173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more! Watch the full video here! You’ll Learn What AOV is and why it’s so important The factors that influence AOV The one thing to fix to cut your abandoned cart rates A time-tested strategy that organically boosts your AOV The right way to bundle products How to take your subscriptions to the next lev...
Nov 07, 2023•45 min•Season 1Ep. 173
172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies. Watch the full video here! You’ll Learn Andriy’s thoughts on BOGO deals Different ways to organize a BOGO sale Andrea’s take on mystery discounts for BFCM The right way to incorporate Gift Guides into your BFCM emails Tiered discounts and how to use them for BFCM Resources Mentioned in This Epis...
Oct 31, 2023•1 hr 2 min•Season 1Ep. 172
171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks. Resources Mentioned in This Episode Rebuy RSVLTS Sephora Viking Waffles: Protein Waffles Literally The Coolest Book by Levi Plesset Leave an Apple review & get a Flowium gift Send us your email marketing questions Did you enjoy this episode? If so, please leave a short review and we will...
Oct 24, 2023•1 hr•Season 1Ep. 171
