Striking the Balance: Decoding the Dynamics of Lead Generation vs. Messaging for Business Triumph. Ft. Scott Holliday

5 years ago Scott Holiday made the move into real estate after 20 years in sales, 10 of which were as VP of Sales Operation for LA Fitness. Scott quickly became a top performer for Remax West Edmonton and was responsible for 50+ transactions per year. Scott's preferred niche is New Home Construction and is currently working with the top builder in western Canada.

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Topic 1: Lead Gen VS Messaging - there's a difference between cold calling and messaging; understanding your ideal client;