Send us a text What is up! I am FINALLY back after a few weeks of being MIA. In this episode we are jumping into brand awareness and building your own brand awareness campaign. But first, what is brand awareness? Why is it important to you? How do you build a campaign and why should you build a brand awareness campaign? A brand awareness campaign is a fundamental part to the eco system of building your career. Nailing your brand awareness campaign and set your trajectory or purchase intent and h...
Sep 01, 2023•20 min•Ep. 111
Send us a text In this day and age, finding the right job can be difficult, but not impossible. "The right job" means you have balance in your day job and your hobbies outside of it. You need flexibility, support and more importantly, something you enjoy doing every day. It might sound like a pipe dream, but it is doable. If you hate your current job, you don't want to miss out on this episode. It was made for you. Speaking more to this topic, there are really 2 types of producers. One that hate...
Jul 21, 2023•23 min•Ep. 110
Send us a text Ever wonder what it's like to get first dibs for an audience on a new social media platform? Well now is your chance! In this episode we're talking about why you should be getting on Threads ASAP. If you missed out on the initial Tik Tok craze with audience building, then now you have an opportunity to capitalize on a new social media site. While jumping to a new site is important, having an established email list is just as important and we dive into that topic later on in the sh...
Jul 07, 2023•11 min•Ep. 109
Send us a text For this episode we are taking it way back to the basics. If you feel like you're struggling with finding where to even begin with marketing services or promoting a track, then this episode is for you. What is marketing? What is a target audience? How do you determine the pricing of your service or your music? All of these questions are answered and more in this episode of Electronic Dance Money Head to https://enviousaudio.com/episode108 to check out the show notes!...
Jun 23, 2023•29 min•Ep. 108
Send us a text We've got a solo episode today and diving into the world of content. Do you dread content creation? Afraid of wasting time on content that just won't work? Not sure if the content you're creating is the right content? Today we're jumping into how you develop and find the content that works for you. Gone are the days of worrying and not knowing if your content is correct for your brand. Build your content the right way, the first time. Head to https://enviousaudio.com/episode107 to...
Jun 09, 2023•23 min•Ep. 107
Send us a text This week we have an awesome guest! Simon Hestermann from Masterchannel is on to talk all about their mastering AI tool. Believe me, when I first talked to Simon, I was quite skeptical, until I actually used Masterchannel. Masterchannel is a complete revolution in the mastering space and use of AI tools. Unlike many other "automated" mastering tools like LANDR or Emastered, Masterchannel uses real machine learning to develop and adapt high quality and competitive masters. Today, w...
May 26, 2023•1 hr 1 min•Ep. 106
Send us a text Live shows are a pivotal role in your overall career as an EDM producer. If you want to hook fans at a show, you have to be able to add tremendous value to that live show. Today, Torbjørn is on to talk about the ways in which he adds value to his own live shows. This episode will be your go-to guide on things to look for, things to work on, and things to implement in order to hook people the second they walk into the door. Head to https://enviousaudio.com/episode105 to check out t...
May 12, 2023•1 hr 16 min•Ep. 105
Send us a text Brock Shinen from Shinen Law and Indie Music Success comes on the show today to discuss everything you need to know about performing rights organizations. We've talked a bit about companies like BMI and ASCAP, but today we're learning it from a real practicing lawyer. We dive into why PRO's are around, how you need to register your music, why most of the labels you sign with don't register your music, as well as why you need to be careful with remixes and mashups. Get the scoop in...
Apr 28, 2023•58 min•Ep. 104
Send us a text In the past, we have briefly mentioned value ladders, but we haven't dove head first into exactly what they are. In today's episode, we're going to talk about what a value ladder is, why you need a value ladder and what to include in the value ladder. Personalizing your value ladder to make you unique is the fastest way for you to start making money on your craft today. This episode might be the difference between converting your super fans into paid customers or leaving them in t...
Apr 14, 2023•21 min•Ep. 103
Send us a text What is up! We are back with an incredible episode and we have Philip Röder from Pick Yourself ! In today's episode, Philip and I jump into everything you need to develop a successful release strategy. From how many consistent tracks you need before you release, whether or not you should self-release and for how long, and how you should be promoting your music. Philip is a music marketing wiz so if there is anyone you should be paying attention to, it is 100% him. His roots run de...
Mar 31, 2023•57 min•Ep. 102
Send us a text Mike is finally back! Woohoo! Today we're discussing the 5 tips you NEED for you to level up as a producer. These 5 tips will give you some foundational items that you can start progressing toward today. Within 3 months, you will be a completely new producer working to solve complex issues to enhance yourself and your brand identity. Listen now to get the insights you need to level up as a producer. Head to https://enviousaudio.com/episode101 to check out the show notes!...
Mar 17, 2023•1 hr 3 min•Ep. 101
Send us a text Mastering your craft is one of the most difficult tasks to do. It takes years of hard work and grinding to perfect it. Today, on the big 100th episode, I'm going to help guide you through the steps necessary for you to become a master, by first being a student! Understanding how to juggle when you should be a student and when you should apply your knowledge, is a difficult tight rope. Over the years I have developed the perfect guide on how to master your craft and defining your l...
Mar 03, 2023•28 min•Ep. 100
Send us a text For the last few months the world has been captivated by new AI systems that seem to be emerging out of nowhere. Today, we'll be looking at some of these tools and how you can utilize them. From helping generate content ideas, to writing fully produced vocals. The new world of AI is among us and now is your chance to seize the opportunity that is right in front of you. Use these tools to dominate the music space and turn them into your own personal assistant. Head to https://envio...
Feb 17, 2023•26 min•Ep. 99
Send us a text Struggling to get more people in the door as an opener? Look no further because there is a very simple answer to that problem. Today is a quick episode going into the issue of promoters forcing artists to sell tickets. If that sounds like you, or you just want to get more people in the door then you'll want to check out this episode! Head to https://enviousaudio.com/episode98 to check out the show notes!...
Feb 03, 2023•13 min•Ep. 98
Send us a text Aleks is back on the show to talk all about what it's like being a tour manger! Last time he was on the show was in 2019 when he talked about his record label Storytime. Today, we're getting into his life as a tour manager. He's hit over 30+ shows with Jason Ross managing every aspect of the tour. In this episode we discuss the technicalities of what it's like to be a tour manager, how you can get into the world of tour managing as well as what it takes for you to get your own tou...
Jan 20, 2023•57 min•Ep. 97
Send us a text Just the other day I was talking with a friend and a client about a pretty successful ad campaign she had run for one of the tracks. We eventually got on the topic of Facebook Ads, audience building and Facebook Pixels. A few days later I realized I've yet to have an episode on this topic. Today, we're jumping into retargeting, why it matters, and why you need to start utilizing Facebook Pixels! Imagine you wake up on release day of one of your tracks. You have $100 to spend on ma...
Jan 06, 2023•27 min
Send us a text I'm so so so excited for this episode! Today I've got Justin Benedict of Veridian Management on for today's episode. He drops immense amounts of knowledge on what it's like managing artist on the day-to-day level, objectives for artists, and why you're probably not ready for a manager. If you've been thinking about getting a manager, but you just have no idea where to start, then this episode was made specially for you! Head to https://enviousaudio.com/episode95 to check out the s...
Dec 23, 2022•1 hr 33 min•Ep. 95
Send us a text In this episode we're taking a step away from focusing on marketing and actual business techniques and focusing on how you can improve your productivity and efficiency through health and wellness. We're diving into the world of exercise, jiujitsu, ice baths, meditation, The Wim Hof Method, and much more. You won't want to miss out on this episode, it will definitely make you a better version of you today. Head to https://enviousaudio.com/episode94 for the show notes....
Dec 09, 2022•47 min•Ep. 94
Send us a text Many producers are stuck running in circles trying to muster up anyone they can to build an audience of their own. A lot of their work is structured on creating art or contents, sharing it and hoping those that see it will follow them. Today, I've got a hack for you that will help you build your audience twice as fast with half as much work. The ability to collaborate and leverage other peoples audience is not a new idea, but it's one that is not used by many producers today. We'r...
Nov 28, 2022•28 min•Ep. 93
Send us a text In this episode I'll be discussing why you should focus on optimization over shiny new things. Too many producers get caught up in trying to write the next big hit, get the new toy that will make them the best producer, or just always on the look out for some new technique that changes everything; when in fact none of those will get them where they want to go. Instead, an optimization first plan is what will get them to their goals. Focus on what you know, evolve that game plan, t...
Nov 11, 2022•20 min•Ep. 92
Send us a text Today we're going solo to discuss time management and productivity. It's one of the most vital roles that you MUST perfect in order to be a successful EDM producer. Without discipline, time management and high levels of productivity, you will end up wasting years of valuable time as a producer. Over the last 2 weeks my productivity and time management has tanked, but for good reason. In this episode we'll explore why that is, what I did to get back into my routine and how I've sta...
Oct 28, 2022•25 min•Ep. 91
Send us a text On the big 9 0 episode of Electronic Dance Money, I'm bringing on RIP Kenny once more from The Human Music Podcast! This time, we're talking all about his album. If you've been a long time listener, you know how I feel about albums and how important they are. Well RIP Kenny is giving us the secret sauce to creating an album. Through blood, sweat, and almost certainly tears, RIP Kenny was able to build what I would argue is another big hitting classic album in Electronic Dance Musi...
Oct 14, 2022•1 hr 23 min•Ep. 90
Send us a text This episode is by far one of, if not my favorite episode I've recorded yet! We ran this one a bit different too. This is only the 2nd time I've been able to record in person with my guest! Today I got to sit down with one of my best friends, Paxton Conners. Paxton is an unbeliveably talented photogrpaher/videographer here in the Austin EDM scene. He shoots many of the shows around town, and I'm sure y'all have heard me talk about him on the show before! Today, we're discussing ho...
Sep 30, 2022•1 hr 38 min•Ep. 89
Send us a text We've got another solo episode on this one! In this episode I'm sharing all of my experiences over the last 2 weeks to help you understand the world of connectors. We've talked a lot about The Go Giver and how valuable connectors are. This week we're talking about what it looks like to have a connector working in action. If you're struggling to find your own connector, don't worry, I dive into ways of how you can become a connector yourself. Remember, value first, rewards later! H...
Sep 16, 2022•24 min•Ep. 88
Send us a text Do you know what surviorship bias is? If not, then you definitely want to tune into this episode! Mike and I discuss the history of survivorship bias, what it looks like in today's world, and ways you can recognize survivorship bias as an EDM producer. This episode was a great example of why testing everything you do is so important! Sit back, turn the episode on, and let's discuss survivorship bias! Head to https://enviousaudio.com/episode87 to check out the show notes!...
Sep 02, 2022•19 min•Ep. 87
Send us a text Today we're hanging out with Mike Vaugh again and we're diving head first into Stoicism and the incredible Marcus Aurelius! I've been thinking about doing this episode for a while now and how I would structure it and I think I finally figured it out. We'll be discussing what Stoicism is, the core principles of Stoicism, who Marcus Aurelius was and then dive into some passages from the Gregory Hays translation of Meditations. If this is your first introduction to Stoicism and you f...
Aug 19, 2022•1 hr 11 min•Ep. 86
Send us a text Today we have a super quick episode! I broke my finger just a couple weeks ago and didn't have time to plan an episode before I had surgery, so this episode is just 24 hours after surgery! In this episode we're doing a quick dive into what a real world promo plan looks like with my own EP that I'm currently building. I take you down the path of how to decide what to include, why I include those things, and how I was able to make those decisions. I want to take you down a path of w...
Aug 05, 2022•10 min•Ep. 85
Send us a text I'm so excited to finally share this episode where I sit down with Tesko, RIP Kenny and Luke Rain. These 3 musical wizards all run a podcast called The Human Music Podcast where they talk about production, engineering, music business and marketing. Today, we're sitting down and going through each of their stories to discuss what their journey has looked like, how they support their music career and what you can do to find your entrepreneurial story within music. I'm so happy to sh...
Jul 22, 2022•1 hr 46 min•Ep. 84
Send us a text If you want to write music, you have to constantly practice writing. If you want that music to go place, you have to contstantly network. This is a concept we have discussed many times and we're back again to discuss networking once more. In this episode, I'm sitting with Mike Vaugh again to talk about our own personal aneqdotes of how we networked, the opportunities that have arose from them, and how you can start to network just the same. You're sure to learn something new that ...
Jul 08, 2022•59 min•Ep. 83
Send us a text We've talked in the past about how important it is to tell a story in marketing and your promo for tracks. Today, we're going to talk about the 6 different types of stories that you can tell in marketing. There are always additional storylines you could come up with. But these are the top 6 easiest ones to utilize. As we dive into each storyline I'm going to provide you with real world examples of the genres that use these storylines, as well as producers that use these same story...
Jun 24, 2022•31 min•Ep. 82
