If you have ever wanted to run paid ads to your Shopify store, but aren't sure if it's the right time, or if you have the right things in place, this episode will help clarify which stage you are in and when the time might be right for you! Tune in to this week's episode where I chat about when the best time is to run paid ads, and why. PS: Join me and 18 other Ecommerce experts next week as we share what's working in Ecommerce today! You can get your free ticket below. https://createyouraffilia...
Apr 01, 2025•11 min•Ep. 39
In this final episode of our Mindset in Business series I give you a framework for getting out of your head spiral and into action. All it takes is a willingness to brain dump everything out of your head, onto paper and create a plan of action. Sometimes easier said than done, but this super simple framework will help you keep moving and identify the things you might be able to get rid of, automate or hand off to someone else. The goal is joy, ease, simplicity and getting to a place where you ca...
Mar 11, 2025•7 min
Welcome back to the Mindset in Business Series - Part 2! In this episode I talk about getting out of your own way and how to snap out of it when you see yourself start to spiral. I talk about: ✔ How confidence isn’t something you wait for—it’s something you build. ✔ The more you practice the doing, the more you start to believe in yourself. ✔ How taking small, consistent action create massive momentum. 🎧 Loved this episode? Send me your thoughts at hello@ecom-savvy.com & stay tuned for part...
Mar 03, 2025•14 min•Ep. 37
This week I'm diving into a different topic than normal and sharing how mindset in business can take you far, or keep you struggling. I'm kicking off this mindset series by diving into why we tend to focus on external problems (algorithms, ad costs, the economy) when the real shift starts internally . The way you show up—your energy, confidence, and passion—matters more than the circumstances around you. I’m sharing: ✔ Why waiting for perfection is holding you back ✔ How taking action (even befo...
Feb 18, 2025•13 min•Ep. 36
What can we learn about the Justin Baldoni and Blake Lively case that is taking the internet by storm in recent months? For ecommerce brands, the lesson is clear: If you don’t control your brand’s story, someone else will. Tune in to this weeks episode as I break down 3 essential strategies for not only owning, but controlling your brands narrative in the age of virality. Send us a text Support the show...
Feb 05, 2025•18 min•Ep. 35
If you are thinking about wholesale, this weeks episode is for YOU! In this episode I sit down with Kristen Fisher of Kristin Fisher Coaching. Corporate Media Buyer turned product brand and Faire coach, Kirstin walks us through preparing your business for wholesale, pricing for whole sale, figuring out who your dream retail buyer is, where to focus your time when planning your wholesale strategy, and where to start when planning to get into to wholesale market. Tune in to hear Kristin tell you h...
Jan 28, 2025•27 min•Ep. 34
We are officially back! In this episode I talk about what Ive been up to over the last 9 months, where the podcast is headed moving forward and what my predictions are in Ecommerce for 2025. If you have any suggestions, comments or want to hear about a particular topic email the team at hello@ecom-savvy.com Send us a text Support the show...
Jan 21, 2025•28 min•Ep. 33
How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitability of your new business idea is KEY before going down the road of building and pursuing that new idea. Tune in to hear all about business idea validation and profitability on today's episode of the Ecommerce Savvy Podcast. Send us a text Support the sho...
May 14, 2024•11 min•Ep. 32
This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up! Yes, I am coming back into the product biz space with a brand new biz idea and you can tune in today to see how it started, how long Ive been thinking about it, and take you all along the journey with me as I venture into this new start up! Cheers! xo, Deonnah Send us a text Support the show...
May 07, 2024•16 min•Ep. 31
In this episode, we dive deep into the world of brand protection with Chandler J. Esq., a seasoned attorney specializing in brand, business, and intellectual property law. Whether you're launching a startup or managing an established product-based business, safeguarding your brand is paramount in today's competitive marketplace. Chandler shares invaluable insights and actionable strategies on trademarks, patents, and copyrights, offering listeners a comprehensive guide to fortifying their brand ...
Apr 03, 2024•35 min•Ep. 30
On this week's episode I sit down with Giulia Ruozzi, Business & Etsy coach, and long time Etsy seller. With 10+ years of Etsy under her belt, Giulia dives deep into Etsy SEO, Etsy pricing strategies, competition on the platform, what makes good product photos for the platform, how to get found in a saturated market, competition on the platform (and why thats a good thing) and how NOT to be a copycat (and why you should strive to be unique). Tune in to this week's episode if you sell your pr...
Mar 12, 2024•38 min•Ep. 29
In this episode we dive into 4 areas to target if your shop is struggling to make sales. We dive into targeting, SEO, website copy, shop design, sales and marketing, and more! Enjoy this quick 10 minute episode on how to improve your Shopify store. Also, the Ecommerce Savvy Membership is opening soon! Send us a text Support the show...
Mar 05, 2024•11 min•Ep. 28
On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify. I also dive into the importance of taking action over striving for perfection and how this plays into understanding your target market, optimizing your website for search engine visibility, and the significance of user experience design. Other topics on this episode are: Understanding Your Target Mar...
Feb 12, 2024•16 min•Ep. 27
This week I sit down with The Estie Bestie™ Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world! She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based business. How did she do it? Simply by trademarking a memorable phrase and creating her ow patent for a particular facial tool had been forgotten about but still used widely in her industry. Hear how Athen...
Feb 01, 2024•37 min•Ep. 26
Wedding jewelry designer turned FB Ads strategist, Hattie Dunstan and owner of Funstans Marketing, is no stranger to product biz ownership. On this episode we talk about her journey, how she happened into FB Ads, and owning a marketing agency. Hattie also runs an AI Marketing Membership, helping biz owners master the art (and science) of AI and how to use chatbots in today's Marketing landscape. Oh, and we also talk about what OpenAI is doing for product biz owners, specifically. Tune in to hear...
Jan 23, 2024•55 min•Ep. 25
RT Custer is the co-founder and CEO of Vortic Watch Company. Vortic is a high-end wristwatch engineering and manufacturing company that pairs classic watch making techniques with innovative modern technology, where each piece of a Vortic watch carries a unique story and a part of American history. In this episode we talk about boost strapping an idea to a fully fledged company why it's important to start any company with a minimum viable product and test to see if there is product market fit how...
Jan 17, 2024•46 min•Ep. 24
Welcome 2024! In this episode I cover a bit about my story, and when I knew it was time for a change in my business. I also reflect on 2023 and things I did to move my business forward in 2024. This episode I also talk about: Embodying the vision you have for your business Why it's important to have a deep connection to your vision and how it helps move you forward in times of uncertainty Being open to the signs that the universe is trying to tell you at every moment Protecting your brand in 202...
Jan 09, 2024•18 min•Ep. 24
Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers. In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs. Topics covered ...
Dec 19, 2023•44 min•Ep. 22
In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help you convert more sales from your existing and future customers. Some of the topics covered are, how the ecommerce landscape has evolved post-pandemic, new technologies that have come into play over the last few years (like AI and Chat GPT) and what to avo...
Dec 13, 2023•42 min•Ep. 21
On this week's episode we sit down with Jenny Parulski, founder and CEO of Ads Uncorked! From high school math teacher to Meta Ads Strategist, you could say that Jenny is a wiz with numbers. In this episode we talk about tips and tricks for what's working now, and include what you can do for 2024 to keep your ads making you money! Other topics include: The power of UGC Content How Meta's algorithm is far more intelligent than we think! Ads budgeting and targeting tips Why you should prioritize r...
Dec 05, 2023•33 min•Ep. 20
On this episode we dive deeeep into all things social media for product based businesses with Jessica Sheehy. Jessica Sheehy, is the Founder + CEO of Social Savvy, a social media marketing & education company specializing in helping small businesses grow on social media through content that converts and proven organic strategies. Their mission at Social Savvy is to empower small business owners and entrepreneurs alike to grow their impact and income with social media. In this episode we talk...
Nov 28, 2023•58 min•Ep. 19
On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy has solidified her reputation as a go-to authority in the e-commerce landscape. Topics covered in this episode include: Critical aspect of knowing when you've achieved product-market fit. The importance o...
Oct 30, 2023•41 min•Ep. 18
In this week's episode we sat down with co-founder Alicia Long. Alicia is the founder and CEO of the product Nutr, a product that makes nut milk from scratch. We talk about how she started her company, how she ended up on Shark Tank, how TikTok was instrumental in their brand growth, and how she now sells her product in Target, Costco, Starbucks and other retail locations. Alicia also teaches entrepreneurs how to use TikTok in order to reach your target audience, and is a firm believer that if y...
Sep 05, 2023•31 min•Ep. 17
Summer is finally over and we are bringing the podcast back! Im so excited to have fresh new episodes coming up. I have some very special guests and new ttrends for ecommerce you wont want to miss. Also, my new program, the Shopify Traffic Accelerator is officailly open! Take a lilsten to learn more about the program. Send us a text Support the show...
Aug 16, 2023•8 min•Ep. 16
In this week's episode we are talking about how to integrate ChatGPT into your product business. I talk about how to use it to help you streamline your workflows, gather insightful data about your customers, and how it can save you heaps of time in your daily, weekly and monthly marketing tasks. We have been hearing lots of negative thoughts about AI, and there is currently a lot of fear mongering surrounding the subject. So why is it getting such a bad rap? It's the next big shift taking center...
Jun 13, 2023•33 min•Ep. 15
Are you multi-passionate? If so, this episode is for you. This week, I sit down with business and marketing mentor Madison Tinder aka The Pivot Queen! We talk about following your passion, how to avoid burnout and the importance of finding the gaps in your market. Madison started off successful as an entrepreneur, but was struggling internally and knew that something had to change. That's when she decided to start from scratch, as well as open up her second business Soulful Scrunchies. Madison r...
May 02, 2023•33 min•Ep. 14
There is a room in the market for your unique product and perspective! This week, I sit down with Katie Hunt, founder of Proof to Product. Katie brings her business savvy and over 12 years of wholesale experience. She is a podcast host, business strategist, marketing mentor, and community builder for product-based business owners. In this episode we talk wholesale and how to pitch your products to wholesaler in your niche. We also talk about being in line with industry standards, how to add valu...
Apr 26, 2023•40 min•Ep. 13
The time has officialy come (and gone) the Podcast has a new name and I am so excited about where the vision for this new change will be taking us. On this episode I talk about: Why the new name change The next chapter in my business journey How to identify GREEN FLAGS in your business and when to jump towards them A new program is coming... Ecommerce Savvy's new home Enjoy this weeks episode! Send us a text Support the show...
Apr 18, 2023•14 min•Ep. 12
In this episode I speak with CJ of Vibing Social. We talk about Ads Manager likes and dislikes, writing for your own brand and how TikTok is giving Meta a run for their money. On this episode you will learn Why paid ads just work better for eCommerce, instead of service based businesses Why storytelling is key when it comes to yoru messaging in paid and organic marketing How to run tests on your ads and for how long Know your numbers before you start running ads. What should your budget be for A...
Apr 11, 2023•52 min•Ep. 11
On this weeks episode of I celebrate 10 episodes and 100 downloads! This week, I break down the three ways you can boost traffic to your online store. Traffic is the lifeblood of your business. If you don't have traffic, you don't have sales, you don't have helpful data, you aren't building your email list, and eventually, you wont have a business. I'll give you a bird's eye view of what you should be focusing on and why your current strategy might not be working on this week's episode. Send us ...
Apr 04, 2023•32 min•Ep. 10
