Tap into a market worth $8trillion a year with Mike Adams from Enable All

Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people.

He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the most influential disabled people in Britain and received an OBE for his services to disabled people.

A large part of what Mike and his team at Purple are doing is highlighting the value and potential of the disabled market – the purple pound – for businesses, and their latest focus is on helping online retailers sell to this fiercely loyal market – which in the UK alone is worth £274 billion, and $8 trillion globally.

He's telling us all about their new project "Enable All" a marketplace that's accessible to everyone (no matter their disability) that you can sell your products via. AND which is a brilliant example of how to make an eCommerce site truly accessible.

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