Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.

Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. 

Hit PLAY to hear: 

• Emily’s exciting eCommerce journey 
• Why brands should leverage customer feedback in their marketing strategy 
• What the critical role of community is in long-term growth 
• How to gain organic growth through owned channels 
• Ambassador programs and how to implement them 
• Community engagement as an important business component 

 Key timestamps to dive straight in: 

[04:25] How Emily ended up doing community marketing. 

[08:02] Unlocking sustainable organic growth without paid media. 

[10:51] Centering customer in decisions, creating two-way dialogue. 

[13:59] Investing in ambassador program takes time, dedication. 

[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. 

[20:11] Find out how your customers are being motivated. 

[22:46] Incorporate community into business strategy for success. 

[23:54] Listen to Emily’s Top Tips! 

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