Influencer marketing. Alexandra Jimenez explains how to target and work with Influencers

There’s a marketing topic that I know intrigues a lot of you, but that most of you are struggling to work out where to start. And that’s influencer marketing – getting influential people to talk about your business leading to their followers buying from you.Today I have a real-live influencer on the show to tell us more about this world of Influencer marketing. Alexandra Jimenez is an influencer. She is Editor-in-Chief at Travel Fashion Girl where they teach women how to travel carry-on only for any destination in the world. Travel Fashion Girl is the second highest trafficked travel blog and they have been around for six years.

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