Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor Leckie

Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month. 

Hit PLAY to hear: 

• Why adaptability has been a key business strategy for Rapscallion Soda 
• Sustainability as the brand’s core principle 
• The importance of having direct relationships with both suppliers and customers 
• How innovation plays a role in the brand’s operations 
• How limited edition and seasonal products can boost your sales 

Key timestamps to dive straight in: 

[03:32] Transitioned from wholesale to digital, achieved growth. 

[08:06] Passionate about nose-to-tail, from fruit. 

[11:59] Efficient facility for long-term, sustainable operations. 

[13:39] Improving soft drink production for environment. 

[17:31] Business prioritizes transparency, seeks customer understanding. 

[21:24] Scotland's diverse producers, plans for Scottish citrus. 

[22:52] Listen to Gregor’s Top Tips! 

Full episode notes here: https://ecmp.info/497

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