eCommerce MasterPlan - podcast cover

eCommerce MasterPlan

Chloë Thomasecommercemasterplan.com
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Episodes

Al Gerrie: masterclass in marketplaces, international and how to successfully manage returns

Al Gerrie is now the founder and CEO at Zigzag global a genius returns management system. In this interview though we’ll be diving into Al’s serious eCommerce pedigree – which includes a number of household names including Mountain Warehouse and Office Shoes; and as a consultant at Marketplace and International specialists Pentagon. And of course getting a few tips from him about just how to make returns work for you. This podcast uses the following third-party services for analysis: Spotify Ad ...

Aug 05, 201730 minEp. 114

Premae Skincare's Clare Anyiam-Osigwe on passion for helping customers, and the power of PR

Dr Clare Anyiam-Osigwe is one the UK’s top 20 natural beauty experts and the founder & CEO of Premae Skincare. She’s also the recent recipient of a British Empire Medal for services to dermatology. Premae Skincare is a boutique bricks and clicks business focused on making products to help the customer look pretty and feel confident. They launched in December 2011 and now have sales in excess of £135k. We discuss how she founded her company, and how her passion for helping her customers keeps...

Jul 29, 201731 minEp. 113

Slick Chicks' Helya Mohammadian: Customer Engagement on Social media inc Facebook and Instagram

Helya Mohammadian is the CEO and founder of Slick Chicks. Slick Chicks sell a revolutionary range of ladies underwear – it’s all about making pants (not trousers) much easier to use. They launched in summer 2016 and are growing steadily. They've been featured in Cosmo, Huffington Post and Mashable. She's using Shopify, and it's all about customer engagement on social media. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/...

Jul 22, 201726 minEp. 112

UX guru and author Matt Isherwood shares lessons from his book "Designing eCommerce Websites"

Matt Isherwood is the author of “Designing eCommerce Websites – over 50 UX Design Tips and Tricks for Great Online Shops” it’s number 1 Amazon seller, and reviews include a 15year website design veteran who says “Matt’s densely-packed ebook has been a major eye-opener”. Matt’s worked at the BBC and onefirestay, and is now specialising in working with growing startups. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-ana...

Jul 15, 201739 minEp. 111

HoneyTree's Sebastian Galbraith-Helps: migrating to Magento, and Subscription Commerce

Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreePublishing.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high-quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges of selling bespoke online, to turnover in excess of £500,000 a year. This may seem familiar as Se...

Jul 08, 201737 minEp. 110

Argos' Gabrielle O'Hare- masterclass in content needed to sell online; product images; video

Gabrielle O’Hare is the Content Controller at Argos – managing the 5th biggest content production studio in Europe producing all the photography and video that’s used on Argos’s website. Argos is a UK multichannel retailer that turns over £4bn. For those of you outside the UK who aren’t familiar with Argos they sell pretty much everything – from jewellery and toys through homewares and garden, have stores everywhere, and a massive catalogue of products that all kids in the UK have very fond memo...

Jul 01, 201732 minEp. 109

Dan Faggella how he grew his business to $2m in 4 years - team management and dashboards!

Over the last four years Dan Faggella built his business Science of Skill to over $2m in annual sales, and sold it for over $1million. Science of Skill is an American online only retailer of self protection products and educational programmes. Today we’ll be discussing (for you!) both balancing physical and virtual products, and how Daniel achieved the huge growth in his business. Spoiler – we’re going to be talking dashboards and discipline! This podcast uses the following third-party services ...

Jun 24, 201740 minEp. 108

Takeaways: Direct Commerce Association Annual Summit - Kevin Hillstrom, partnerships and more

Last week I was back in the warm hug of the DCA world again – that’s the UK’s Direct Commerce Association. It was their Annual Summit (which usually pulls in the big guns – so great for networking with the best). The good news for all of you is that there were also some stella presentations that I shall be sharing with you shortly. It was a full single day, with various streams and special workshops on the go. I stuck to the main conference stream and that’s what I’ll be bringing you updates fro...

Jun 21, 201724 min

sTitch Leggings' Tom Hunt aim = grow from £5k to £100k a month selling men's leggings

Tom Hunt is in charge of growth at sTitch Leggings – selling leggings for men. They launched in Dec 2012, and in March 2017 had their best month yet, turning over £5k. Tom has also recently launched a SaaS business called “Sneez” to publicise Sneez they’ve set themselves a challenge to get sTtitch Leggings up to £100k per month. Despite failing in the Dragon's Den (the UK's Shark Tank) This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.c...

Jun 17, 201735 minEp. 107

Delicious Coffee's Simon Rigby - Startup Growth, Offline Marketing, and Customer Focus

Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched in early 2016 and now has over 1,000 customers. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Jun 10, 201728 minEp. 106

Introversion Software's Mark Morris selling BAFTA winning games software online! Must listen

Mark Morris is the Managing Director of Introversion Software a highly respected independent game developer and publisher. Since launching in 2001 they’ve brought 5 critically acclaimed video games to market – including the BAFTA award winning Prison Architect, which has sold over 2 million copies to date. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Jun 03, 201740 minEp. 105

Violent Little Machine Shop's Yanne Root "Be unapologetically you"

Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy tactical patches (and many other items). They launched in June 2013 and now approaching their 50,000th order. Really interesting interview about following your own path, the freedom of eCommerce to be you, and be where you want, Email marketing and getting the brand right. This podcast uses the following third-party services for anal...

May 29, 201738 minEp. 104

Divine Leg's Christine Nicholson 100 orders in 100 days eCommerce startup strategy

Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs in 5th August 2016 she hit 100 orders in the first 100 days, and things are continuing to grow, 25% of whom are subscribers. We discuss how she came up with and executed her 100 orders in 100 days strategy, plus her tips and recommendations for anyone looking to boost their business. This podcast us...

May 22, 201740 minEp. 103

Takeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace news

Our host Chloe Thomas attended Channel Advisor's Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some top tips. Including updates from Channel Advisor, Amazon, Mary Portas and Julie Deane CEO of Cambridge Satchel Company - enjoy! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/le...

May 22, 201733 min

Connor Gillivan, 7-figure Amazon drop-ship seller AND author of 'Free Up Your Business'

Connor Gillivan has built a 7-figure businesses trading drop-shipped items on Amazon. Connor has also founded a business called Freeeup which you can use to outsource technical yet time-consuming eCommerce tasks to their band of 400 and growing vetted freelancers (think Upwork but for eCommerce!). AND Connor has just published a brand new book “Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies” – packed with great tips and advice from Connor’s years of experience. Given all...

May 15, 201734 minEp. 102

Full Disclosure's Shirine Modad-Neill email and customer service in luxury fashion retail

Shirine Modad-Neill is the founder of Full Disclosure a online fashion boutique bringing customers a curated selection of luxury lingerie, sleepwear and swimwear from established and under-the-radar designers. Launched in Aug 2014, with high price points, they now 1-2 orders per day, from £50-£2000 per order. We discuss how they get 30% of their customers to buy again, their personal approach to customer service, and the power of email marketing - especially their welcome sequences. This podcast...

May 08, 201735 minEp. 101

Takeaways from Direct Commerce Association Digital Marketing Day-CRO & Email Automation

Our host Chloe Thomas attended the DCA Digital Marketing Day last week, and now brings you her quick picks of the top takeaways from the event. Including great advice on how to get started with Optimisation and Personalisation. AND how Funky Pigeon has reworked their automated emails to create huge results. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

May 04, 201716 min

Ask Chloe! Answers to your questions, inc Email marketing, About us pages, Startups and more

This is our second "Ask Chloe" episode. Chloe Thomas (our host) answers 6 questions posed members of the eCommerce MasterPlan World Facebook group. Including lots of email marketing advice, product photo tips, mistakes for eCommerce startups to avoid, how to improve your marketing when there's just you! And the best ways to increase site visitors and sales. Have a listen! And join the group to ask your question. This podcast uses the following third-party services for analysis: Spotify Ad Analyt...

May 01, 201742 minEp. 100

John Warrillow author: The Automatic Customer & Built to Sell discusses Subscription eCommerce

John Warrillow runs The Value Builder System a statistically proven methodology for increasing the value of your company. We discuss the role subscription and customer life time value has in power the growth of any business. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Apr 24, 201732 minEp. 99

Newton Running's Steve Honight $1m+ t/o using licensed products for wholesale and eCommerce

Steve Honight is UK Brand Manager for Newton Running. Newton Running is an American business who design, wholesale, and retail their running shoes. The newtonrunning.co.uk business launched in the UK on 2009, and has been managed by Steve and his team for the last 2 years looking after both the wholesale and website sales in the UK, Steve’s business turns over $1million per year, including over 2000 direct to consumer ecommerce orders. This podcast uses the following third-party services for ana...

Apr 17, 201738 minEp. 98

Takeaways from Internet Retailing Expo inc John Lewis, Sainsburys, and Maplin.

Our host Chloe Thomas attended Internet Retailing Expo last week, and now brings you her pick of the top takeaways from the event. Very much focused on devices, development, and keeping yourself and your business on track. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Apr 13, 201723 min

Double your sales on BigCommerce with one site tweak and Influencer Marketing with Suzy Moore from So Suzy Stamps

Suzy Moore is the founder or So Suzy Stamps a bricks and clicks retail business that has been trading for 3 years and has over 1,900 customers. The website is on Bigcommerce and the majority of the marketing is powered by the community she's built around the business, and the card designers who promote her products. Suzy is a master of using community to grow your business. She's also launched a podcast to help her customers turn their love of card creation into businesses and income streams. Th...

Apr 10, 201728 minEp. 97

NearSt's Nick Brackenbury using eCommerce to help the high st 35% month on month growth

Nick Brackenbury is co-founder and CEO at NearSt. NearSt are on a mission to get all of us back into our high street shops. They believe finding and buying something from a real shop nearby should be faster and easier than ordering it online. They came out of a 9m closed beta period in May 2016 and is growing quickly – 250 london shops in 6 categories and anticipate 1000 stores on the platform by mid 2017. Active Customer base growing at 35% per month. We discuss how to grow, why sales should al...

Apr 03, 201729 minEp. 96

Bisjoux Rose's Rebecca Clements Launching, and the power of influencer marketing

Rebecca Clements was the owner and creative director of Crafty Pie an online only store selling modern wedding stationery and gifts. The business launched in 2012 and Rebecca grew it to a six-figure turnover before selling in late 2016. She’s also just bought BisjouxRose which will launch before this show goes live! We discuss starting, growing, selling, buying and launching!! There's lots of tips and ideas in this one from this serial eCommerce entreprenuer. This podcast uses the following thir...

Mar 27, 201736 minEp. 95

Shopify Startup Copper Dust share their approach to Popup shops, Wholesale Trade Shows and PR

Vanessa Agyemang is the founder & designer of Copper Dust, a luxury British home décor brand specialising in handmade lampshades and limited edition illustrations. Launched in August 2014 in Autumn 2016 they get about 10 orders per month on the website. Wholesale has also been part of Vanessa's business - focusing on the boutique and interior designer markets. She's tested a lot of interesting ways to grow her business - including PR, Popup stores, Trade Shows. There are lots of tips and ide...

Mar 20, 201726 minEp. 94

Versakini's Kelsey Duffy launching a new fashion swimwear brand PR, Instagram, wholesale

Kelsey Duffy is the founder of Versakini an online only and wholesale eCommerce store. They design and sell a unique take on the bikini. Launched in Summer 2015 the 2016 collection has sold over 1,000 units. We discuss the challenges of launching a new concept in swimwear, building the right team, how to outsource your social media and much more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...

Mar 13, 201734 minEp. 93

LetterBox4You's Dominic Poznanski shifting from eBay to Woocommerce with 80% yearly growth

Dominic Poznanski is the founder and director of LetterBox4You.co.uk. They’re an online only primarily B2B eCommerce business selling post boxes. The business started in 2012 and they are now steadily growing at 80% per year targeting a turnover in excess of £500,000 this year. We discuss being a single manufacturer business, and how to escape being reliant on Amazon and eBay. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/leg...

Mar 06, 201731 minEp. 92

Dotmailer's Skip Fidura brings us an exclusive eCommerce Email Marketing masterclass

Skip Fidura is the Client Services Director at dotmailer, they've just released their latest "Hitting the Mark" report - packed full of email marketing ideas you can use, and reviewing the email marketing performance of the 100 biggest retailers in the world. PLUS he outlines the 3 biggest opportunities from the report, and how to take advantage of those opportunities in your business. We dive into Abandoned Baskets, Welcome Campaigns, and getting those email sign ups. This podcast uses the foll...

Mar 03, 201736 min

Temples & Markets' Judith Treanor: getting to $10k/m in year 1 w/ email marketing

Judith Treanor is the Director and Founder of Temples and Markets an online only eCommerce business who are helping to trade artisans in South East Asia into a better life, and bringing unique products to a customer who wouldn't otherwise find them. After 12 months of preparation the website launched in November 2015, and now has 15,000 on the email list, and anticipates a monthly revenue of $10,000 by Christmas 2016 heavily built on repeat purchases. This podcast uses the following third-party ...

Feb 27, 201734 minEp. 91

Bathing Bunnies' Angela Taylor: product creation, selling online, and Not on the High Street

Angela Taylor is the founder of Bathing Bunnies, an online only ecommerce store which designs and manufactures luxurious towelling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers. We discuss the necessity of different routes to marketing, how to get started with wholesale and much more. This podcast uses the following third-party services for analysi...

Feb 20, 201729 minEp. 90
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