Balancing the Bricks and Clicks with Jarrold's Neil Park
Mar 21, 2022•38 min•Ep. 378
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Episode description
Neil Park is the Head of eCommerce at Jarrold’s Department Store. The store was founded in 1770 and is a shopping, beauty and dining destination in its home town of Norwich.
They’ve had an eCommerce store for 10 years, that really came into its own during the last 2 pandemic years pushing sales up 250%, and leading to 3.8 million visitors a year online.
As well as discussing what it's like to balance the needs of a historic, regionally famous store with an eCommerce store, we're focusing in on key recent developments around their local artisan marketplace, and a brilliant gift finder.
Get all the links and resources we mention at eCommerceMasterPlan.com
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