As you know, I’m no stranger to YouTube ads. It’s been an obsession of mine since 2016. But, I love talking shop and swapping ideas with other YouTube ad experts. My guest today is Brian Moncada. He and his team run YouTube ads for other marketing legends like Frank Kern, John Asaraf, and others. Brian knows his stuff! Brian has worked mostly with info marketers and influencers. We work almost exclusively with DTC brands. So our combined perspective on YouTube ads is pretty powerful. Here’s a lo...
Jun 22, 2022•47 min
No one knows more about eCommerce growth than my friend, Ezra Firestone. Arguably, no one is a more interesting interview than Ezra either. This episode does NOT disappoint. Ezra bootstrapped growth for Boom from $0 to $40mill + per year. He also recently bought another high-profile eComm brand (more on that in the show). This episode is straight fire. Here’s a look at what we dive into: How Ezra is approaching email marketing and email list growth in 2022. I’m guessing you’re missing his email ...
May 25, 2022•40 min
I’ve never met anyone quite like Miki Agrawal. She’s incredibly creative. No really. She once hosted a “funeral for a tree” at an old cathedral in NYC hosted by comedians and actors. It drew a crowd of thousands, generated millions in free press, and helped shed light on the toilet paper waste that her company TUSHY can help solve. She understands trends in marketing. She knows how to grab attention. So much so that she was banned by the NY transit authority from running subway ads. Which led to...
May 18, 2022•51 min
Today we’re going Old School . We’re not talking email. We’re not talking TikTok, Facebook or even YouTube. We’re talking Snail. Mail. The gold old USPS. Physical mailboxes. Why? Because this is an untapped opportunity for DTC brands. My guests today are two legends in the eCommerce space - Drew Sanocki and Michael Epstein. Drew and Michael most recently ran and successfully exited Auto Anything a multi nine figure eCommerce brand. Now they are helping DTC brands grow through direct mail marketi...
May 11, 2022•47 min
Josh Chin is the Co-Founder and CEO of Chronos Agency, an email marketing agency with a team of 100 strong. Josh has been a featured speaker at top industry events including Geek Out, Affiliate World, Ecommerce World, and others. In this episode we discuss top email and SMS mistakes Ecommerce store owners make, what strategies are working now, and what the future holds for these channels. Here’s a look at what we cover: The top 3 automations you need to build right now. How relying on templates ...
Mar 16, 2022•49 min
Josh Durham has achieved some amazing success online. He’s also a survivor of an eCommerce crash and burn story that’s truly spectacular. He built an amazing brand from $0 to $10 million in just 3 short years and then lost it all in a matter of months. After the dusting off the debris Josh joined my buddy Peter Goodwin as the head of growth for Groove Life and helped add $10million in top line sales (with good margin) in about a year and a half. In this episode we dive into valuable lessons from...
Mar 03, 2022•47 min
Kim and Tim Lewis are truly an inspiring success story. They’re happily married with 3 kids. They run a business that just raised $4 Million in crowd-funded equity. They’ve been on Shark Tank and they were featured as one of Oprah’s Favorite Things. They have huge goals for the future. So what is their brand Curl Mix? It’s a line of hair care products formulated for curly hair…and it has a raving fan base. In this merchant success episode we unpack some key lessons including: How Curl Mix got st...
Jan 20, 2022•51 min
Cody is a former college hoop star turned influencer marketing pro. His resume of influencers he’s partnered with is pretty impressive. He’s worked with the likes of Lebron James, Mike Trout, Dale Earnhardt Jr. and more. His passion is helping great eCommerce brands scale with simple, effective influencer marketing. And he believes that most brands approach influencer marketing all wrong. Here’s a look at what we cover in this episode. What’s changed in the last year in influencer marketing? Wha...
Jan 13, 2022•40 min
Supply chain and logistics. When everything is running smoothly, it’s a breeze. When there are problems, inventory issues can cripple an eComm business. Inventory, and supply chain management has been struggle city in 2020 and 2021. Unfortunately, 2022 isn’t looking much better. In this episode I interview Chelsea Cohen of So Stocked and we unpack some super smart inventory and supply chain strategies. This content is a MUST if you want to remain competitive (and avoid pulling your hair out from...
Dec 23, 2021•38 min
The market for eCommerce businesses has never been hotter. Now dozens of brand aggregators have war chests of $100s of millions of dollars with one mission - buy and grow eComm brands. We’re now seeing valuations in the 5-6x of EBITA where just a few years ago we were only seeing 3-4x multiples. Now is a great time to sell an eCommerce brand. And, if done right, it’s still not a bad time to buy a brand. Chris Yates is co-owner of Centurica a company that offers buy-side due diligence for digital...
Dec 16, 2021•45 min
Josh Martin is fearless. At age 24 he’s winning contests, designing new products, building communities and partnering with some real movers and shakers in our industry. In this episode I grill Josh (pun intended) on his success with his BBQ company and his experience in the wine business. There are tons of lessons in this episode whether you’re running an 8 or 9 figure business or just getting started. How Josh won the Million Dollar Brand Scholarship Award Influencer marketing mistakes to avoid...
Dec 09, 2021•42 min
The holy grail right now for online advertising is to be both funny and persuasive. To be relevant and engaging. Funny videos that sell are rare. Mostly because most people don’t know how to create them. In this episode Joseph walks us through his 8-step process for creating funny videos that sell without hiring an expert. Joseph Wilkins has a rich background in creating videos that convert. He launched his career in the infomercial business while working on the launch of Little Giant Ladder. Th...
Dec 02, 2021•54 min
Growing your sales on Amazon really comes down to three things: Getting found on Amazon by improving your organic rankings or paying for ads. Getting more people to click on your listings once they see it. Convincing more shoppers that your product is the one for them. It sounds simple enough right? But most Amazon sellers miss several key tactics that severely limit growth. That’s why I was so excited to talk to Daniela Bolzmann founder of Mindfulgoods.co . She is a PRO at making products on Am...
Nov 18, 2021•38 min
If you’re thinking about selling now or anytime in the next 5 years, you need the info in this episode. In the first half of 2021 alone, $2.5 billion in capital has been raise by brand aggregators all looking to acquire eCommerce brands. Currently there are over 100 aggregators just in the eCommerce space. A few months ago, I met Dave Bunch at Ezra Firestone’s Blue Ribbon Mastermind in Miami. We were both speaking there and when I heard his story, I knew I wanted him to be on the podcast. Dave i...
Nov 08, 2021•39 min
Deacon helps founders & CEOs create profitable, scalable business growth through coaching and consulting programs at SharpBusinessGrowth.com . He's led teams overseeing $50 Million in marketing campaigns, and delivered revenue growth results recognized by Inc. 5000. If you look at wildly successful DTC brands compared to the rest, you definitely find some differences. But those differences aren’t always what you think. Sometimes really great products fail. Sometimes insanely smart entreprene...
Nov 03, 2021•45 min
Most of the high growth eComm companies I know are all building to sell. Some want to sell once revenue hits $5 million, some $25 million and some $100+. Regardless of what your target number is or regardless of if you even have a number, this interview with Chad will be super helpful. Hear how Chad built his pet brand business and sold it for 7-figures in under 3 years. Here’s a look at what we’ll cover: Tips and advice for sellers Maximize EBITA as you prepare to sell Practical tips to “thin...
Oct 27, 2021•45 min
KetoBrownie (now rebranded as Sinless Snacks - https://www.sinlesssnacks.com/ ) started where a lot of great food brands start - in the founder’s kitchen. Nick Raccuia’s story is a great one, full of insights and inspiration, successes and failures. It includes nailing product development on a few products and failure with other products. It covers periods of near burn out followed by the power of partnerships and strategic investors. Now Nick’s company produces two of my favorite sinless and gu...
Oct 20, 2021•33 min
While getting free PR for your brand isn’t easy, it’s not impossible. And the rewards can be huge. Great companies and CEOs have always understood this. From Steve Jobs to Walt Disney to Richard Branson and others. Free press can be worth millions to your brand. And you don’t have to be as dynamic as Richard Branson to get free PR. Ali Karsh is the co-founder of LVPR, a PR company that works exclusively with cool DTC brands like NATIVE, Cloud Paper, Everyday Humans, and many others. In this epis...
Oct 06, 2021•46 min
Justus Murimi is a guy that once you meet him you’ll likely never forget him. Why? Justus is one of the best askers of questions that I’ve ever been around. I first met Justus at Ryan Daniel Moran’s lake house in Austin Texas. It was a meeting of eCommerce investors. I was part of a group discussion with Justus and he was asking insightful question after insightful question. Then I had a chance to spend some time with him and we immediately hit it off. He has a knack for understanding entreprene...
Sep 29, 2021•51 min
Who doesn’t love eating cookie dough with a spoon? Having a tasty product that customers crave is helpful. That’s part of the reason DoughP (pronounced like dope) has been so successful. But for the real reason behind DoughP’s amazing growth, look no further than the co-CEO team of Kelsey and Is. Not only are they co-CEOs, they’re also married. And they produce some addictively good cookie dough that’s shipped directly to your door There’s a lot we can learn from DoughP both from a branding and ...
Sep 22, 2021•53 min
Amazon has always been a jungle for sellers. Battling sabotage from unscrupulous competitors, protecting yourself from listing takedowns, and avoiding account suspensions are all enough to keep you awake at night. So how do you protect your Amazon business from all the forces trying to kill it? My advice is to learn from and get to know former Amazonian Chris McCabe. Chris used to work at Amazon in the policy enforcement team. Now he works daily with sellers to mitigate issues and fight suspensi...
Sep 08, 2021•52 min
Tom Worcester is a tremendous success story. Grit, determination, and the ability to pivot he has in spades. He started his eCommerce business lunchboxpacks.com in 2018 to cater to the festival and event-going crowd. He hustled and used in-person marketing at events to help his theft-proof hydration backpacks (think a camelback, but with security features). The products took off. Then the pandemic hit. No festivals. No in-person events. But Tom knew his customers still craved community. So he co...
Sep 01, 2021•43 min
We’re all but guaranteed to see another record holiday season on Amazon this year. But that does not guarantee that you will have a banner holiday season. This year is sure to be challenging for online sellers. More shopping will take place in stores than last year during the height of the pandemic. Ad cost are also on the rise. Combine all of that with increased competition and you see why success this holiday season won't be easy. Getting the most from the Cyber 5 and beyond will really boil d...
Aug 25, 2021•49 min
Are you fully prepared for Holiday 2021? This year is sure to be unique. While eCommerce is still growing, it’s growing at a slower rate than last year. Stores are opening, and, for now at least, shoppers are spending more money on experiences than they were during the height of the pandemic. So how can you maximize your online holiday sales this year? In this episode, we listen in to the recording of the recent webinar we hosted that covers 7 ways to have a record holiday season including: How ...
Aug 18, 2021•1 hr 15 min
With iOS 14 and privacy updates throwing advertisers for a loop and increased ad costs making reaching your ad goals harder than ever, scale on Facebook may seem illusive. On today’s episode, I wanted to hear from an up-and-coming Facebook ad manager and co-host of the Rich Ad, Poor Ad podcast Dyland Carpenter. Dylan specializes in eComm media buying and is fanatical about testing, experimenting, and finding ways to scale ad accounts. Here’s a quick look at what we cover in today’s episode: Comm...
Aug 04, 2021•43 min
Are you ready to crack the YouTube ads code? Ready to learn how to win now and into the future even as privacy issues are causing media buyers to pull their hair out? Here’s the Audio from a recent, wildly popular webinar I presented at. We had just over 2,000 people attend to hear our Winning Formula for Scale for YouTube ads for eCommerce. This presentation is fast-paced and full of practical tips and examples. Here are 3 reasons to listen: Learn how top eComm brands are profitably spending $5...
Jul 28, 2021•43 min
Several of my successful eComm friends are selling all or a portion of their businesses right now. It makes sense. Ecommerce valuations are at an all time high. Also, when you consider that entrepreneurs make 50% or more of all the money they will EVER make from their business when they sell it - you have to be thinking about when and how you want to sell your business. In this episode I interview my friend and expert M&A advisor, Joe Valley. Joe is a partner at Quietlight Brokerage, one of ...
Jul 21, 2021•41 min
Nearly every day we have eCommerce companies reaching out to us wanting to know how to grow their eCommerce brands using YouTube ads. YouTube ads are both exciting and mysterious to most store owners. In this episode, I’m bringing you insights from some of the best and brightest minds at OMG Commerce. This is the audio recording from a recent YouTube ads expert panel that I moderated. This was a really fun panel for me because it was made up entirely of my team. I brought in 6 of our top YouTube...
Jul 14, 2021•1 hr 1 min
Prime Day 2021 was a year of firsts. It was the first year Prime Day took place in the 2nd quarter. From 2015 to 2019 Prime Day was in July. In 2020, due to the pandemic, Prime Day was moved to October and became the de facto kickoff to holiday shopping. This year was also the first year that Prime Day experienced year-over-year growth of 10% or less . But when the 2-day event brings in $10-11 billion in sales, any year-over-year growth still represents HUGE growth in real dollars. For this epis...
Jul 07, 2021•37 min
You want low CPMs (like the early days of Facebook)? You want massive engagement from eager shoppers? Are you looking for a little virality to go with that? Then you need to consider TikTok and SnapChat ads. I’ve had more clients and other agency friends ask about TikTok and Snap ads in the last few weeks than I can ever remember before. Both platforms are still in their infancy from an ads standpoint (with SnapChat being more established than TikTok). Both still offer tremendous opportunities f...
Jun 30, 2021•1 hr 4 min
