Every website is leaking sales and conversions somewhere. While I love talking about driving more traffic, sometimes the best thing you can do for your business is improve your conversion rate. In this episode, I interview the founder of Conversion Crimes, Quinn Zeda and we discuss the most common eCommerce conversion crimes she sees. If you fix even a few of these you’ll see a meaningful improvement in your website performance. Here’s a look at what we discuss: Understanding visual hierarchy an...
Jun 23, 2021•45 min
Ryan McKenzie is doing what he can to help save the planet. His super-effective laundry detergent strips are keeping millions of plastic laundry jugs out of landfills each year. He also wants to save your brand from bad video advertising. I invited Ryan on the show again because his approach to video advertising is just awesome. Here at OMG Commerce, we have the privilege of running all of his Google and YouTube ads so we’ve seen firsthand their rocket ship growth. They were Canada’s 2nd fastest...
Jun 16, 2021•43 min
If you think the Amazon marketplace is wild right now, you should have seen it in 2003. My guest today is Jason Boyce. Jason is a former Top 200 Seller on Amazon - a spot he held for 10 years before selling his company. Now he’s frequently interviewed and quoted in the media on all things Amazon. He was recently interviewed for a PBS Frontline Documentary called Amazon Empire: The Rise and Reign of Jeff Bezos . We discuss some hot takes on broader Amazon topics, plus dive into specific tips for ...
Jun 09, 2021•45 min
The death of email has been boldly proclaimed and then retracted so many times I’ve lost count over the last 10 years. Finally, I think most people agree that email marketing is here to stay, at least for the foreseeable future. This episode is a double-header in terms of topic but still delivered in the same amount of time as usual. It’s a “two topics for the price of one” special! Itay Paz is an online marketing veteran of 25 years. He’s also the publisher of the Morning Dough newsletter and a...
May 26, 2021•45 min
Andrew Morgans is a true OG when it comes to success on Amazon. Andrew is the founder of Marknology (think marketing combined with technology ) an Amazon brand accelerator and the host of the Startup Hustle podcast. He’s been helping brands grow on Amazon for 9 years. Needless to say, a LOT has changed on Amazon in 9 years and Andrew has seen a little bit of everything. In this episode, we go deep into what successful brands are doing right now on Amazon and where things are headed on the platfo...
May 19, 2021•48 min
This is a special episode. My very first podcast appearance as a guest was on Austin Brawner’s Ecommerce Influence podcast back in 2015. Austin is one of the sharpest minds in Ecommerce. He’s either friends with or has consulted with some of the biggest names in DTC Ecomm like MVMT Watches, Pura Vida Bracelets, Snack Nation, and many more. On this episode, Austin and I interview each other! We dive into some pretty wide-ranging, but highly relevant topics. Including: Why Austin is so excited abo...
May 12, 2021•55 min
Prime Day is one of the biggest shopping events of the year. We now fully expect Prime Day to land in June of 2021 (at the time of recording this podcast we were still uncertain of whether it would be June or July). OMG’s Amazon Director, Chris Tyler and Amazon Specialist Amber Norell join me for this week’s episode to break down what we’re expecting for this year’s Prime Day and what you need to do to get ready. If you do nothing as an Amazon seller, you’ll likely see some lift in sales for Pri...
May 05, 2021•43 min
Matt Clark knows what it takes to scale a business. He’s the CEO of Amazing.com the creator of the most successful information product of all time - Amazing Selling Machines. He’s also the co-owner of Lifeboost, a company that he and his business partner Charles Livingston have grown from just $17k per month in sales to over $2 million in monthly sales in just a few short years. So that begs the question - How did they do it? That’s what we dive into in this episode. We discuss their keys to sca...
Apr 21, 2021•52 min
Myth: marketing texts are annoying. Truth: bad marketing texts are annoying. Good text messages foster customer loyalty and drive sales. Ready for the 4 Keys to powerful text marketing right now? While text marketing isn’t overly complex, there is certainly a right way and a wrong way to approach it. 81% of all shoppers have signed up for text messaging from a brand. Customers are clearly open to receiving texts from you. If you approach text marketing strategically, your customers will even wel...
Apr 14, 2021•38 min
How would you like to generate a whopping $250k in sales on a new product launch without running Facebook ads and without offering deep discounts? Sound impossible? It’s not. It’s the magic of Gated Launches . So what’s a gated launch? It’s a product launch that’s only available to VIPs or top customers. While it may sound complex, it’s really not. It does take some work to build a VIP community. But, if you do it right, it’s actually pretty easy to maintain. In this episode Jordan West, founder...
Apr 07, 2021•40 min
If you’re like me, then you're fascinated by the stories of “tech geniuses.” I never get tired of hearing the origin stories of great tech startups and geniuses behind them (The Social Network is still one of my favorite movies). In this episode I interview Shawn Livermore, author of the new book Average Joe: Be the Silicon Valley Tech Genius. Shawn’s new book uncovers some of the magic behind blockbuster tech products like Gmail, Dropbox, Snapchat, Ring, Bitcoin and more. We bust some long-held...
Mar 24, 2021•42 min
How quickly can you find the following key metrics from your business? Contribution margin. Inventory turn ratio. Return on inventory (the other ROI). If you struggled a bit finding those answers (or if you just want to go to the next level), you need to listen to this episode with John Canetta. This episode was super fun for me and the content is what separates eComm companies who just get by vs. those who thrive (and end up with big exits). It’s a must-listen for serious store owners. You HAVE...
Mar 17, 2021•45 min
Brennan Agranoff was building spreadsheets at age 13. He learned a little HTML in High School. Growing up playing club basketball in Oregon with Nike HQ in his backyard, Brennan saw the appeal of custom socks as a young teen. So he launched his first eComm brand called HoopSwag at age 13. Brennan is a master of creative growth ideas. He combines that with an intense focus on product and process development and automation. We talked about both growth ideas and process automation at length in this...
Mar 04, 2021•48 min
If you sell a great product, then no doubt you’re getting referrals. Referrals are great, but just waiting for them to happen on their own is NOT a formula for rapid growth. Referral programs are a proven, but underutilized strategy for growing eCommerce brands. In this episode, I interview Arlen Robinson, referral marketing specialist, podcast host, and co-founder of Affiliate Software. We dig into some powerful points to help you take your referral marketing and affiliate marketing to the next...
Feb 25, 2021•55 min
This eCommerce power couple is ON FIRE. They are cranking out AMAZING products on Amazon and growing fast. More importantly, they’re having fun in the process. More surprising and impressive than the growth is that they’re married, work together and, wait for it...still like each other! We uncover some really powerful lessons in Amazon growth, business growth, and maintaining healthy work relationships. I hope you enjoy listening to this as much as I enjoyed recording it! Here’s a look at what w...
Feb 18, 2021•52 min
Facebook is still a land of opportunity, but it is NOT currently smooth sailing. The most powerful storm right now is, of course, privacy concerns. Namely, the iOS 14 update and how it will impact advertisers' ability to track and optimize campaigns. Facebook’s ability to track users everywhere online as they did in the past is going to be severely limited. Whenever I talk to Facebook advertisers right now, uncertainty is the best way to describe their outlook on the platform. In this episode, B...
Feb 03, 2021•48 min
Andrew Youderian is a bit of a legend. Podcaster, investor, former eCommerce store operator, and now founder of the premier online community for 7 and 8 figure eCommerce store owners - Ecommerce Fuel. That’s why I’m super pumped to have him on the show this week to talk predictions for the rest of 2021! In this episode, we put on our Nostradamus hats and try to predict what we might see more of this year. I focus a little more on the ad and marketing space as it relates to eCommerce. Andrew focu...
Jan 27, 2021•42 min
How does potty talk on Instagram lead to a thriving eComm brand and a world-class influencer marketing program? Normally it doesn’t, but Adi Arezzini isn’t your typical eCommerce entrepreneur. Few companies run influencer marketing as successfully as Adi Arezzini. And few people understand what it takes to build a brand and a community like Adi. What started as discussions on Instagram about gut and bowel health transformed into a thoroughly engaged community and a brand that’s growing by leaps ...
Jan 20, 2021•50 min
Once upon a time you could source any old product you wanted from Alibaba, slap your name on it, throw up a listing on Amazon, and presto! Instant sales. I personally know several people who sold 7-figures + per year doing this. Well….those days are over. Everyone I know who ran that kind of business is either 1. Out of business or 2. Had to make a hard pivot. To succeed on Amazon now you need to build a brand. You need products that delight customers and serve a unique purpose. You need listing...
Jan 14, 2021•53 min
Few eComm and wholesale businesses reach the heights that VHC Brands has reached under the leadership of Ken Kline. You’ve maybe seen their home decor products in big retailers like Home Depot, Bed Bath and Beyond or online at Wayfair, Amazon and many more. Also, few eComm businesses have faced the setbacks that Ken and team have faced. From a fire that completely destroyed their inventory in the mid 2000s to COVID wrecking their in-store retail plans in 2020 - they’ve faced some crazy times and...
Dec 31, 2020•57 min
Jared Mitchell has a unique perspective on the eCommerce industry. He and his wife, Alana, run two eCommerce sites - skincarebyalana.com and alanamitchell.com . He’s also the lead eCommerce consultant for Neil Patel and he runs an eCommerce training group at beefysites.com . This guy has forgotten more good eCommerce ideas than most will ever learn. Jared is also a close friend and he’s my surfing mentor. We do take a very brief detour to talk surfing on this episode, but mostly we talk about ov...
Dec 17, 2020•49 min
Cyber 5 Recap While holiday shopping is still in full swing at the time of this writing, we do have some preliminary numbers for the Cyber 5 2020 (Thanksgiving Thursday–Cyber Monday) and an early look at how Holiday 2020 as a whole is shaping up. Here are five key observations, so far, for Holiday 2020. We’re breaking every eCommerce record and it’s not even close. No surprise here, but this year marks a record for online sales for Thanksgiving, Black Friday, Cyber Monday and the entire Thanksgi...
Dec 10, 2020•43 min
Colby Bauer has personality. He’s a half-pipe skating, snowboarding, former collegiate athlete who turned a simple idea into a thriving eComm business. He and his wife McKenzie started Thread Wallets with just a single product idea. Simple, functional, minimalist wallets with personality. That initial product took off and Thread quickly grew into a team of 22 that now boasts an expanding product line including lanyards, phone cases, and more. While there’s a lot to be impressed about with Colby ...
Dec 02, 2020•59 min
Conversational commerce. What is it? Basically, it’s taking the in-person shopping experience of asking questions and talking to retail sales staff and moving it into multiple online channels seamlessly. Today shoppers want to interact with you in a variety of ways and they want near-instant feedback. Messenger. SMS. Chat. Facebook comments. Your customers expect you to be everywhere they are when they need you. In this interview, Phil and I talk about some of the foundations of conversational c...
Nov 26, 2020•52 min
Very little about 2020 has been normal - including Prime Day. This year’s Prime Day was in October vs. Amazon’s usual July time frame. What did this mean for 2020 Prime Day vs. 2019 Prime Day? Would this year’s Prime Day make the official launch of holiday sales? In this episode, I bring back OMG Commerce’s Amazon Director Chris Tyler to discuss what we noticed this year during Prime Day with our clients. Here’s a look at what we discuss: Total prime day sales grew 70% year-over-year in 2019 vs....
Nov 19, 2020•27 min
Khierstyn Ross is a wealth of knowledge when it comes to launching products on Kickstarter. She’s experienced the highs of multiple 6-figure product launches, plus she’s endured the heartache of a launch gone bad. She knows what to do and, just as importantly, what to avoid. In this podcast, we talk about the keys to building a 6-figure crowd-funded product launch including: What products work best for a Kickstarter launch Why audience building is so important, how to do it, and why so many peop...
Nov 12, 2020•49 min
What do six-packs, successful pilots and 2020 have in common? No, it’s not a drinking game. We’re talking data here people! Do you know your data…like really know your data? Do you have a feel for it? Do you look at the right numbers daily? Let’s talk pilots for just a second. If you’ve ever seen a cockpit, it looks kinda like most eCommerce dashboards - an overwhelming amount of buttons, data, dials, and meters. But pilots actually focus mostly on just a few key instruments. The rest is there t...
Oct 28, 2020•51 min
There are two different types of sponsored YouTube influencer videos: An integrated sponsored video and Stand-alone sponsored video. Stand-alone sponsored influencer videos are what most brands use and what most people think of when they hear “YouTube influencer marketing.” Stand-alone videos are typically an influencer providing a quick review or endorsement about a particular product. So the video is titled “Widget 12 Pro Unboxing and review.” An integrated sponsored influencer videos is an ad...
Oct 21, 2020•51 min
During a pandemic, marketing for a travel company isn’t easy. Kevin Urrutia and team at Chester Travel are getting creative and hustling to drive sales now and set themselves up for success in the future. In this episode, we talk about the perfect combination of short term and long term growth strategies. Using influencer marketing for short term growth and SEO for long term traffic and growth has proved to be a winning combination for Chester Travel and their line of modern luggage. Here’s a lo...
Oct 14, 2020•39 min
In a word, Chris Lynch is cool. So is his brand Everyday California. It’s not a surprise then, that what started as an adventure tour company also became a super popular apparel line. But Chris and the Everyday Cali team didn’t stop there… The brand has now grown to include flip flops, beer, CBD and even a line of sunscreen. So what separates a solid business move into new products vs. an unhealthy distraction? When should you partner, license, go on your own, or scrap an idea? Here’s what we di...
Sep 30, 2020•47 min
