It’s safe to say that your SEO approach is likely outdated. If you’re looking for the latest hack, trick or SEO loophole - you’re barking up the wrong tree. If you’re obsessing over ranking and traditional keywords then you may be off target. In this episode we talk about why “intent” is now the most important word in SEO and content marketing. We look at how search behavior is changing. We also consider how Google is indexing different forms of content like podcasts and video transcripts and wh...
Jan 30, 2020•51 min
Mike Ugino is the CMO and co-founder of Sellbrite a SaaS platform for marketplace sellers. Sellbrite was recently acquired by GoDaddy. In this episode we breakdown how Mike and his business partner Brian approached building the company with selling it in mind. We also talk about what the acquisition process was like including saying no to GoDaddy initially. In this episode we uncover some golden ideas for scaling and exiting your business including: How constraints lead to creativity What buildi...
Jan 24, 2020•1 hr 3 min
Who doesn’t love a good story? As humans, we’ve relied on storytelling for entertainment, education, and preservation of culture since the beginning of time. Storytelling is also for marketers. During my first sales job at a local radio station my boss sagely advised me that “facts tell, but stories sell.” I’ve never forgotten that lesson. In this episode, I chat with the charming Jaime Cross the founder of MIG Soap. From her kitchen table to now a multi-million dollar eCommerce business Jaime h...
Jan 16, 2020•44 min
Jeremiah Allen has been driving growth for small-to-medium-sized eCommerce companies since 1997 — before the internet was cool — and has helped hundreds of company founders grow. While he still enjoys client work, in 2017, he began acquiring and building his own eCommerce brands. In this episode, we get super TACTICAL. It’s a deluge of tips and tricks on how to improve your checkout process. There’s so much here you’ll probably want to listen to it a few times. Here’s a sneak peek at what we cov...
Jan 09, 2020•49 min
Sayan is a serial entrepreneur and the founder of InvigorateNOW Health Sciences, an innovative health supplement brand. He’s also the creator of Sark Media Direct, a direct marketing consultancy that specializes in helping entrepreneurs grow to seven figures and beyond in the health and e-commerce industries. Passionate about combining cutting edge online marketing strategies with traditional direct response marketing, Sayan has helped his clients scale to eight figures and beyond. He’s worked w...
Jan 02, 2020•45 min
For our 100th episode we wanted to do something different. Rather than one guest, we invited 6 of our most popular guests we’ve ever had on the show. Since we’re wrapping up 2019, we decided to ask these super smart eComm pros what their top predictions were for 2020. They did NOT disappoint. We cover some GREAT predictions including: How and why some merchants will shift some of their focus away from Amazon (we’re already seeing this with Nike). How merchants will shift their video strategy in ...
Dec 23, 2019•1 hr 11 min
Molly Pittman is a bit of a legend in the digital marketing space. Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur - Molly’s story is an inspiring one. And she flat knows her stuff! In this episode, we dig into some real gems. We do go pretty deep on what’s working now on Facebook, but we also talk about the benefits of building an in-house team vs. the benefits of an agency. We talk about entrepreneurial lessons and what life is...
Dec 05, 2019•1 hr 2 min
Charles Livingston knows a thing or two about rapid growth. He turned a supplement offer into a 12 million per year business. And now his Coffee Company - Lifeboost Coffee has grown 1,000% in less than 1 year. What’s the secret to this kind of growth? Good Marketing and becoming a “yes” company. Charles is also known for having his picture displayed in every single Ezra Firestone presentation. And this isn’t any old picture. It’s a shirtless pic of Charles all swole up wearing a stethoscope. Yes...
Nov 27, 2019•52 min
I recently saw Rachel speak at an agency event in New York City. I was blown away. Rachel has quite the resume. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Fast Company named her one of "The Most Creative People in Business", AdAge named her one of "The Most Creative People of The Year," Entrepreneur named her one of the "50 Most Daring Entrepreneurs," Inc named her to the “Female Founders 100,” and the list goes on and on. After being the Global Director of Digi...
Nov 21, 2019•38 min
Matt Clark is the Chairman and Co-founder of Amazing. Amazing is the company behind the most successful info product/training course of all time - Amazing Selling Machines. He and his partner Jason Katzenback also run SellerCon - one of the leading events for Amazon Sellers. In this episode we take a quick look into what’s new on Amazon and then we dive deep into a subject I’m quite passionate about - making better decisions. I’m not sure of another skill more valuable than this one. This doesn’...
Nov 14, 2019•57 min
If you’re currently running ads to cold audiences - whether that’s on Facebook, YouTube, Google Display Network or anywhere else - you need to consider where you’re sending that cold traffic. Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content. What is pre-sale content? To explain, I brought in one of the foremost experts on the subject, Lindsay Marder. Lindsay Marder is a self-proclaimed content marketing nerd. ...
Nov 06, 2019•46 min
What’s the ultimate metric you should measure to grow your business? Smart direct response marketers might say Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS). Advanced direct response marketers might say Lifetime Customer Value. But what does John Grimshaw say? Well, you’ll have to tune in, but I’ll give you a hint? It’s CVV. John Grimshaw is traffic Marketing Director at Smart Marketer. He runs a consulting business called Data Centric Marketing. More importantly than any of that, he’s...
Oct 23, 2019•46 min
Building an irresistible culture. Creating raving fans. Treating your customers like friends of 10+ years. These are some of the philosophies that’s taken LiveBearded from a single product lifestyle business to now a leader in the men’s personal care space. The only thing more impressive than Anthony Mink’s beard is the culture of raving fans he and co-founder Spencer Bryce have built together. Mink has gone from traveling to 30 countries in 7 years to now having a warehouse, office and an incre...
Oct 16, 2019•55 min
Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs . We talk Amazon a lot on this podcast. I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth. We discuss some really interesting topics including: What CMOs of big brands know about Amazon that we don’t Who you need on your Amazon team How to assemble your own all-star Amazo...
Oct 09, 2019•48 min
Arri is a whizkid of sorts when it comes to messenger marketing and SMS marketing. At the ripe old age of 22 he’s leading his team at Conversmart and has worked with some pretty impressive brands including Tuft & Needle, Poo-Pourri and the Beard Club just to name a few. I know very little about SMS marketing for eCommerce so I was super excited to have Arri on the podcast to learn how he does it. We both spoke at Ezra Firestone’s event in Seattle a few months ago. I was so impressed by his t...
Oct 02, 2019•35 min
To date, this was one of my favorite episodes to record. Partially because I love Amazon and love hearing behind the scenes stories from people who’ve worked there. Brad does share a couple of great stories. Mostly I love this interview because the advice shared is pure gold. Brad Moss has a unique perspective on business and growth. At Amazon he served as the first business lead over all of Seller Central. To say he’s had the inside scoop on seller central would be a gross understatement. I met...
Sep 25, 2019•57 min
Paulina Masson is the founder of Shopkeeper and a longtime Amazon seller. She has a wealth of knowledge when it comes to pricing products. She understands the competitive forces behind pricing decisions as well as the psychological factors. Ultimately you want to price in such a way to maximize total profits. While you should consider profit per transaction, that might not be the ultimate metric to try and maximize. Here’s what we look at: How to run pricing split test and why it’s so complex. H...
Sep 18, 2019•49 min
Is AI coming for all of our jobs? As agencies and marketers, are we on the road to irrelevance? Probably not fully, but our roles and our perspectives better shift and shift quickly. Frederick Vallaeys is a brilliant marketer and programmer. He was one of Google’s first 500 employees and was on the original AdWords Quality Score team. In this episode, we discuss how agencies and marketers of the near future should think more like pilots or doctors, or coaches (my metaphor). Pilots increasingly r...
Sep 11, 2019•50 min
A few months ago I delivered a talk at Social Media Marketing World 2019 on how to create a full funnel with YouTube ads. Feedback on the session was great so I wanted to share it here on the podcast. Why YouTube ads? Watch time for “which product to buy” videos on YouTube doubled this past year. Nearly 70% of shoppers say they are open to learning about products on YouTube directly from brands. In this talk, we’ll explore 3 ways to utilize YouTube ads for growth. We’ll uncover 3 proven YouTube ...
Sep 04, 2019•46 min
Christian Zeron started selling vintage watches online in college. We started mainly with some free time, a lot of creativity and a serious watch obsession (he’s a self-described watch geek). He’s since leveraged that into millions of YouTube views, millions in sales and over 1.8 Million monthly page views… without running ads. I’m an ads guy so my experience with organic YouTube is minimal. I wanted to have Christian on the podcast to walk through his story and to give us practical tips on how ...
Aug 28, 2019•39 min
Casey Guass started Viral Launch as a broke 24-year-old college drop out. The rest is history. It’s now one of the most beloved SaaS platforms for Amazon sellers. Like most great companies it’s gone through some serious product evolutions. But, the core has remained the same - helping Amazon Sellers rank better on Amazon. In this podcast, we cover a lot…and get pretty nerdy with data. Here’s a quick look at what we discuss. 3 Amazon ranking factors you might be overlooking including considering ...
Aug 20, 2019•50 min
In just a few short years Bill D transitioned from investment banker to single brand eCommerce store owner, to now owning and leading a portfolio of 10 eComm brands through his company, Elements Brands. I wanted to pick Bill’s brain - one, because he’s just wicked smart, but, two, because I think all eCommerce store owners could benefit from his perspective. In this power-house episode we uncover: How Bill went from investment banker to owning a portfolio of growing eCommerce brands. What Bill l...
Aug 07, 2019•54 min
I’ve always loved the psychology behind why people buy. It’s what originally attracted me to sales and marketing when I was in college. I’ve always loved the study of persuasive headlines and compelling video ads. I’ll admit that I think less about shipping than I probably should. If we want to talk about pure conversion rates and growth, shipping is a huge deal. That’s why I decided to invite Akhilesh Srivastava, CEO of Fenix Commerce, on to the show to talk about improving shipping, both pre a...
Jul 31, 2019•42 min
Michael Jackness is the President & CEO of Terran.com - owner of multiple commerce brands including tactical.com , wildbaby.com , icewraps.com , color it and more. He’s also the host of the EcomCrew podcast and is a fantastic trainer and speaker. I got to hang out with Mike recently at an event and I was reminded of why so many people in the eComm space look up to him. He’s a brilliant marketer and eComm store owner. In this podcast, we dive into some of the most powerful growth levers avail...
Jul 24, 2019•47 min
My guest today is a man who needs no introduction. His podcast, Ecommerce Fuel, is one of the most downloaded Ecommerce podcasts on the planet. And Andrew runs one of the largest most successful private eCommerce forums - EcommerceFuel.com . Each year Andrew sends out a poll to hundreds of successful merchants to get a pulse check on all things eCommerce. It covers an incredible number of details including growth rates, conversion rates, On-Amazon and Off-Amazon performance, ad performance, prof...
Jul 18, 2019•50 min
As some of you may know, my very first foray into online marketing was in the crazy world of SEO. That was circa 2004. After creating some wins for an online print shop I was hooked on SEO. In the early days of OMG Commerce SEO was our bread and butter. Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads. But…ignoring SEO is a mistake. The best, biggest and enduring eCommerce companies have an SEO strate...
Jul 10, 2019•53 min
Connor Young is a bit of a health nut - and an exercise enthusiast. He’s also an entrepreneur. He’s combined his passions into a powerful and growing commerce business called Ample Foods. Connor and his team are doing a lot of things right with Ample. What potentially stands above the other wins is that they have achieved two very successful crowdfunding campaigns. The first was a traditional crowdfunding campaign on Indiegogo, which set the platform’s record for highest funded project in the fo...
Jul 03, 2019•48 min
The first glowing testimonial I heard about Joana Galvao was from Ezra Firestone. Next was my buddy, Jared Mitchell of Skincare by Alana. Joana was described as a designer who “Gets it” - who understands how design impacts online experience and sales. She recently spoke at Traffic & Conversion Summit in San Diego and I heard she brought down the house. So I wanted her to come on the podcast and talk about how design and visuals impact shopping behavior. Here’s a look at what we cover: The br...
Jun 25, 2019•50 min
Austin Brawner is a legend in the eCommerce space, namely because his podcast - Ecommerce Influence - is one of the most popular in the industry. Austin has worked with, and is friends with, many of the top DTC brands in eCommerce - MVTM Watches, Pura Vida Bracelets, Blenders Eyewear, Four Sigmatic and many others. In fact, we reminisce on the podcast about a dinner we both attended in San Diego with the founders of those companies all together in a room hanging out and swapping stories. What se...
Jun 18, 2019•46 min
My buddy, Johnny Pinto has a unique product, a unique story, and a unique approach to eCommerce growth. He’s the CEO and Co-Founder of BoomBoom. BoomBoom produces an essential oil based inhaler that refreshes and energizes you. These types of inhalers are super popular in South East Asia, and BoomBoom is determined to make them popular in the US too. The story of BoomBoom is chock full of fantastic marketing and entrepreneurial lessons. John got his start in business working for an LA start-up t...
Jun 05, 2019•43 min
