Episode 84 - Building Value and The Metric to Rule all Metrics with Bill D’Alessandro from Elements Brands

In just a few short years Bill D transitioned from investment banker to single brand eCommerce store owner, to now owning and leading a portfolio of 10 eComm brands through his company, Elements Brands.  

 I wanted to pick Bill’s brain - one, because he’s just wicked smart, but, two, because I think all eCommerce store owners could benefit from his perspective. In this power-house episode we uncover: 

• How Bill went from investment banker to owning a portfolio of growing eCommerce brands.  
• What Bill looks for when he’s considering buying an eCommerce business (there are lessons here for you, whether you’re looking to sell right now or not).
• Why diversity of traffic is so important and what to consider here.
• What’s the metric to rule all metrics? No, it’s not conversion rate, or AOV, or Return on Ad Spend. (Hint: you’re probably ignoring it or not calculating it the way you should.)
• Why profits are sanity and revenue is vanity.
• How well document processes build value now and later.
• Plus much, much more!