Creative Ways to Differentiate Your Product Listing & Crush The Competition with Brian Johnson

Brian Johnson is the Co-founder of Canopy Management, a full-service digital advertising agency for Amazon brands. In addition to Canopy Management and his 20-plus years of experience, Brian has helped over 20,000 brands grow $1 billion in Amazon sales via his Amazon advertising consultancy. As a result, his products and services continue to keep him in high demand with small and large market companies globally. 

Amazon is not only a best-selling e-commerce channel, it has also become a trustworthy product advertising platform. Positive advertising provides product visibility, increasing sales and profitability. So as a seller, what must you do before creating a successful advertising campaign?

Entrepreneur and business leader Brian Johnson recommends taking these steps into accountability. Consider how to differentiate your product listing and constantly be innovative, conduct a top 20 term search, and understand why customers purchase your products. 

In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-founder of Canopy Management, Brian Johnson, to discuss Amazon advertising and product optimization. Brian shares his first experience with Amazon changed his life, how he launched his first course, his advice on how Amazon sellers can grow beyond eight figures, and the most common images brands use for product optimization.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Brian Johnson on LinkedIn
• Canopy Management
• Brian’s Gift: Free Strategy Session
• Email Brian: Brian@CanopyManagement.com

Special Mention(s):

• Steve Simonson on LinkedIn
• Kevin King
• Steven Pope on LinkedIn
• Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss
• Review Monitoring
• Acquisition
• Alex Hormozi on LinkedIn
• Leila Hormozi on LinkedIn
• $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Four Critical Pillars for Amazon Listing Optimization”
• “Actions You Must Take To Prepare Your Business for a Recession”