Ecomm Breakthrough - podcast cover

Ecomm Breakthrough

Josh Hadleyecommbreakthrough.com
Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond. Here's a small list of the topics we will cover: - How to find new products to sell - How to find good manufacturers - How to manage cash flow - Inventory management (shipping & logistics) - Optimizing sales pages for conversion - How to successfully launch a new product on Amazon.com - Product ranking & optimization - Amazon PPC management - Implementing business operating systems - Driving external traffic to Amazon - Preparing to exit - How to hire and build a team with A-Level talent - Leadership skills
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Episodes

7 Metrics That Guarantee Growth on Amazon with Tyler Wallis

Tyler Wallis. Over the past 15 years, Tyler Wallis has led e-commerce and retail teams to remarkable success, including seven years at Amazon running multiple billion-dollar categories. In addition, he launched and grew the Amazon Renewed program from a modest $60K to over $100 million in sales, was responsible for launching Amazon’s Canada Grocery category, and led the Marketplace business across Amazon Canada. Now, as the Founder and CEO of TripleLine, Tyler is on a mission to accelerate profi...

Jul 01, 20251 hr 10 minEp. 146

The Hidden Formula Amazon Sellers Use to Crush It on Shopify with Andrew Maffettone

Andrew is a seasoned e-commerce marketing expert with over 15 years of experience and the Founder & CEO of BlueTuskr, a full-service agency dedicated to scaling e-commerce brands. As the host of The E-Comm Show podcast and a member of Amazon’s Buy with Prime Advisory Board, he stays at the forefront of omnichannel marketing innovation. Frustrated by the inefficiencies of siloed agencies and disjointed marketing efforts, Andrew built BlueTuskr to provide brands with a seamless, omnichannel ap...

Jun 24, 202559 minEp. 145

The Secret To Hiring Superstars For Your Business!

Josh emphasizes the importance of being a bar raiser during hiring, explaining that new hires should elevate the entire team. By raising the bar with each new team member, existing talent will also be inspired to improve. Tune in to the Ecomm Breakthrough Podcast for more talent acquisition tips! In this episode of the Ecomm Breakthrough Podcast, Josh— the host of this podcast and an experienced eight-figure brand owner—shares a proven seven-step hiring process tailored for entrepreneurs scaling...

Jun 17, 20251 hr 14 minEp. 160

From Zero to $540 Million: The Amazon Playbook You’ve Never Heard with Yoon Kim

Yoon Kim, Yoon is an anti-social hermit that's been grinding away for the last 17 years working as the president of Nutricost. Yoon joined Nutricost during his 3rd year of law school, going to classes in the morning and working until 2 am at Nutricost. He joined the Nutricost team as the 4th employee and joined the founders. Nutricost has since grown to over 540 million dollars in annual revenue and over 900 employees working across 14 warehouses and offices through 3 different states. In the la...

Jun 10, 20251 hr 4 minEp. 144

20 Years on Amazon: The Hard Truths Experienced Sellers Won’t Tell You with Fred Adler

Fred started Cosmetic Solutions.com online store in 1996 and was one of the first third party sellers in Beauty on Amazon starting in 2003. Cosmetic Solutions is on the gorilla list of Biggest All Time Amazon Sellers in the top 260. Cosmetic Solutions’ first 10 years were dedicated to selling everything at one time boasting over 100,000 sku's and offering everything from professional beauty and what you would find at your local drugstores. Now as the business on Amazon has evolved Cosmetic Solut...

Jun 03, 202558 minEp. 143

The #1 Pricing Mistake That’s Killing Your Ecom Profits with Oz Merchant

Oz Merchant is a leader and coach in the fields of sales and customer success for B2B SaaS and ecommerce companies. Oz is passionate about helping businesses grow and thrive. He is the former VP of Sales, Success, and Support at Viably. Currently he is the founder and CEO of Ecom Sellers HQ, a platform that could help you to start or scale your ecommerce business with the best software tools, service providers, and funding options. Highlight Bullets > Here’s a glimpse of what you would learn…...

May 27, 20251 hrEp. 142

How to 10x Your Ecom Revenue Without Spending More on Ads with Sean Percy Travis

Sean Travis is a former LA firefighter for 14 years, built and scaled multiple eCommerce brands allowing for retirement and pursuing eCommerce full time. Now, he’s operating these brands, coaching other first responders how to build the same, and working with a PE fund to do roll ups with recurring revenue eCommerce brands. Highlight Bullets > Here’s a glimpse of what you would learn…. Transitioning from traditional careers to e-commerce entrepreneurship. Building and scaling multiple e-comme...

May 20, 202559 minEp. 141

Traditional Amazon Product Research Is Officially Dead (And Whats Working Now) with Michael Estey

Mike is the owner & founder of Bullseye Sellers. Founder of Impression Check at market research survey tool, and 5 new Amazon brands. He started off selling products at trade shows and eventually transitioned into selling on Amazon. In 2 months, he was able to grow to $30,000 per month in sales. In the first year, he made $80,000 per month. In his second year, $100,000 per month, and he kept doubling it every year after that. > Here’s a glimpse of what you would learn…. Strategies for ide...

May 13, 20251 hr 3 minEp. 140

Double Profits, Half the Team? The Power of AI for Business Revealed

Ben is one of the Co-Founders and CEO of Superfuel AI, he’s passionate about e-commerce entrepreneurs and their aspirations. He is excited about bringing the advancements in AI to help ecommerce sellers scale in ways never thought possible. Highlight Bullets > Here’s a glimpse of what you would learn…. The role of AI agents in scaling e-commerce businesses. Automation of routine tasks to reduce the need for additional staff. Competitor analysis and its importance for e-commerce sellers. Optim...

May 06, 20251 hr 2 minEp. 159

The Metrics That Separate 6-Figure Sellers from 8-Figure Giants with Ari Zecher

Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. Known for his disciplined leadership and strategic expertise, Ari blends creativity with data to help brands scale and thrive. > Here’s a glimpse of what you would learn…. Simplifying complex variables in e-commerce for growth and profitability. Importance of understanding core metrics: revenue, profit, traffic, conversion rate, and average order value (AOV...

Apr 29, 202558 minEp. 139

Zero to $250M in 10 Years?! The Incredible Growth Strategy of Simple Modern

Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere. Highlight Bullets > Here’s a glimpse of what you would learn…. Overview of Simple Modern's growth and success in the drinkware market. Discussion of the company's ...

Apr 23, 20251 hr 8 minEp. 158

How To Get Your Product In Front of 8 Million+ Viewers for FREE with Pat Yates

Pat Yates is a seasoned entrepreneur with a focus on e-commerce. In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”. Pat grew a single slipper kiosk business into a multimillion-dollar e-commerce focused business. During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney. In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an M&A advisor. He speaks on stages ...

Apr 15, 202555 minEp. 138

Affiliate Marketing 101: Strategies for Brands to Boost Visibility and Sales with Jessica Seib

Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market. Highlight Bullets > Here’s a glimpse of what you would learn…. Future of affiliate marketing in e-commerce Strategies for brands to engage effectively with publishers Importance of agency partnerships in affiliate marketing Navigati...

Apr 08, 20251 hr 5 minEp. 124

TikTok Hacks To Skyrocket Your Amazon & TikTok Sales Overnight

Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows. Highlight Bullets > Here’s a glimpse of what you would learn…. Importance of so...

Apr 01, 20251 hrEp. 154

Innovate or Die: How Grant Martin Turned a Simple Idea into a Million-Dollar Brand

Grant Martin, TorkStrap's president, understands the importance of safe and reliable cargo transport. In fact, his motivation to create TorkStrap came after a minor incident involving a bungee cord that went through his father's hand. From that moment on, Martin made it his mission to develop a safer, faster, and more simplistic solution for cargo transport and he created his own retail website proving there’s substantial revenue to be gained outside of Amazon. Highlight Bullets > Here’s a gl...

Mar 25, 202555 minEp. 125

The Ultimate Guide to Building a Profitable Shopify Store for Amazon Sellers with Kurt Elster

Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms. Highlight Bullets > Here’s a glimpse of what you would learn…. Transitioning from Amazon to Shopify for e-commerce sales. Difference...

Mar 18, 20251 hr 7 minEp. 126

Proven Strategies for Scaling Your Amazon FBA Business with an Incubator Model with Neil Twa

Neil Twa, Neil has 18 years of selling, coaching and mentoring, 10+ years on Amazon using Fulfilled By Amazon (FBA) with private label brands. He’s been operating as an entrepreneur and business owner since 2007. Today he has served over 1000+ people during his coaching and consulting career, and currently supports over 200 clients in their Voltage Holdings organization which owns software, private label brands, a coaching and mentoring for beginners to advanced sellers doing more than $10M a ye...

Mar 04, 20251 hr 4 minEp. 128

Essential Branding and AI Strategies for Success with Mark De Grasse

Mark de Grasse is the former president of DigitalMarketer. He has over 20 years of experience in various marketing positions, ranging from content development and digital marketing to brand management and business strategy. Mark was the host and primary educator for DigitalMarketer's Content Marketing Master Certification and Social Media Mastery Certification. He has created over 3,000 marketing tutorials ranging from content production to website design to marketing strategy. Highlight Bullets...

Feb 25, 20251 hrEp. 129

Fight Back Against Counterfeiters: Legal Secrets Every Seller Should Know with Stanley Ference

Stanley Ference, Stanley has an extensive background in intellectual property law, including Online Counterfeiting. He advises clients on all aspects of patent, trademark, and copyright law. Stanley’s practice includes litigation for both plaintiff and defendant, patent prosecution for computer-related technology, trademark prosecution and oppositions. Stanley has argued before the U.S. Court of Appeals for the Federal Circuit and has served as an expert witness. He is an E-Discovery Special Mas...

Feb 18, 202555 minEp. 130

The Best Hacks for Boosting Your Amazon Sales and Organic Ranking with Matt Kostan

Matt Kostan is the CEO of ProductPinion, and he revolutionizes brand growth through real consumer insights. His platform transforms shopper feedback into sales-driving strategies. A serial entrepreneur with over a decade of experience, Matt has scaled multiple seven-figure brands across Amazon, Kickstarter and retail. From product development to market domination, he is renowned for sharing actionable advice for e-commerce sellers through his engaging talks on world stages. Highlight Bullets &gt...

Feb 11, 202559 minEp. 137

The 40-20-40 Finance Rule: Blueprint for Profitability and Sustainable Growth with Christyne Gray

Christyne Gray is a distinguished accountant, inventory planning expert, cash flow efficiency coach, certified tax specialist, and the visionary founder of She Profits Now. With a career spanning over 25 years, she has been a serial entrepreneur focusing on the retail industry since her college days. She has dedicated her career to helping high-achieving retail industry entrepreneurs create profitable and impactful businesses through her Financially Fabulous Coaching Program and her extensive ex...

Feb 04, 202556 minEp. 136

Is Your Inventory Hiding Your Business's Biggest Problems? With Art Koch

Art Koch, Art is a globally recognized supply chain transformation expert and consultant with over three decades of transforming business performance at mid-market and Fortune 500 companies. He's increased corporate valuations by over a billion dollars, utilizing his proprietary methodologies to improve customer loyalty, reduce inventory by over $250 million, and increase EBITDA by $100 million-plus annually. His new book is now available, titled The Supply Chain Revolution: Unlocking the Sustai...

Jan 28, 202559 minEp. 135

Expanding Beyond Amazon: How to Thrive in Both E-Commerce and Retail Markets with Alex Yale

Alex Yale, began his professional journey in M&A and strategy at Deloitte Consulting. Seeking new challenges, he moved into the tech sector, initially joining a small tech company that was later acquired by AT&T. He then transitioned to a partnerships role at META (formerly Facebook), where he spent six years in various partnerships and sales leadership positions. After his tenure at META, Alex and his family relocated to Boston, where he joined Thrasio, the largest Amazon FBA aggregator...

Jan 21, 202556 minEp. 134

How Brands Can Leverage TikTok Shop to Drive Ranking and Sales on Amazon with Andrew Morgans

Andrew Morgans is the founder of Marknology. A full service marketplace agency that since it was founded in 2014 has worked with over 400+ brands, and consists of 35 team members. He has scaled dozens of brands on Amazon to 7 and 8 figures, and has spoken as a thought leader in the ecommerce space all around the world. He currently has equity or ownership in 9 brands on Amazon, manages and operates a warehouse and 3PL in Kansas City, and still loves getting his hands dirty fixing or improving br...

Jan 14, 20251 hr 1 minEp. 133

Stop Getting Loans IMMEDIATELY. The Secret to Financing Your Business yourself with Mark Willis

Mark Willis is a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive. Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own so...

Jan 07, 202556 minEp. 132

The Best PPC Strategies for Crushing Competition on Amazon with Aaron Biner

Aaron Biner, he originally started off selling footwear on Amazon in 2008. Eventually he pivoted to private label and is a current 7 figure seller on the platform. He currently runs his own agency Marketplace Nerd that is focused on helping sellers with consulting and managing PPC. Highlight Bullets > Here’s a glimpse of what you would learn…. PPC (Pay-Per-Click) strategies for Amazon sellers Conversion rate optimization techniques Importance of understanding key metrics like TACoS and ACoS B...

Dec 31, 202455 minEp. 131

Why Some Amazon Brands Are Failing and How You Can Steal Their Customers

Jesse James Wroblewski, he has been at the helm of a New York marketing agency for close to three decades. His often offbeat work has been featured in Rolling Stone, The Book "505 Weirdest Websites Ever" and Fangoria as well as a plethora of other media outlets. He is ready to share his new vision for the world. He recently released a new book called Marketing For Supervillains: Diabolical Tips On Differentiation, Decommoditization™ and World Domination. Highlight Bullets > Here’s a glimpse o...

Dec 24, 202452 minEp. 123

Why Most Product Launches Fail And How Your Next Launch Can Succeed with Kusha Karvandi

Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic r...

Dec 17, 202451 minEp. 122

This Data-Driven Strategy Could Be the Difference Between Success and Failure with Sreenath Reddy

Sreenath is the founder and CEO of a technology company called Intentwise. As the likes of Amazon and Walmart share more data than ever before, at Intentwise their goal is to help brands and agencies make the most of all this data. Highlight Bullets > Here’s a glimpse of what you would learn…. Importance of data in e-commerce for competitive advantage. Evolution of data availability and its impact on sellers. Types of questions sellers should ask to leverage data effectively. Categories of qu...

Dec 10, 202454 minEp. 121

Mastering Amazon Affiliate Traffic: Proven Techniques for Amazon Sellers to Drive Sales and Increase Visibility with David Katz

David was an Amazon Seller himself and he had a hard time connecting with affiliates. This roadblock inspired David to create Archer Affiliates and he now connects Amazon sellers with influencers, publishers, and affiliates. Highlight Bullets > Here’s a glimpse of what you would learn…. Importance of affiliate marketing for Amazon sellers Strategies for creating a successful affiliate network Types of products that perform well in affiliate marketing Commission structures and competitive rate...

Dec 03, 202450 minEp. 120
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