In episode 633, Megan chats to Joe Rodichok about achieving website success in 2025, covering practical strategies for making GA4 analytics more accessible, enhancing technical SEO, and boosting site performance. Joe is the Co-Founder of Phynite Solutions with over 20 years in tech, including 15 years professionally in roles from engineer to Chief Technology Officer at start-ups and later with FAANG companies, solving complex challenges. I’m passionate about helping small business owners grow th...
Dec 30, 2024•44 min•Ep. 633
In episode 632, Ansley Beutler teaches us how to navigate the complexities of IRS audits as small business owners and how to recognise key red flags that might trigger an audit. Ansley launched her blog, The Fit Peach, in 2018, sharing simple, family-friendly recipes that prove healthy eating can be both delicious and approachable. Her passion for flavor-packed, wholesome meals quickly resonated with a growing community of home cooks and wellness-minded individuals. Building on her experience as...
Dec 26, 2024•48 min•Ep. 632
Merry Christmas! In this episode, we are going to talk about five effective strategies for relieving stress and managing the pressure that can build up in our lives as entrepreneurs. As an entrepreneur, I’ve learned that keeping stress in check and staying in a good headspace are game-changers—not just for my well-being, but for my business too. That’s why I’d like to share five strategies that have made a huge difference for me. Whether it’s getting better sleep, squeezing in some solid exercis...
Dec 25, 2024•20 min•Ep. 631
In episode 630, Megan chats to Joanne Schweitzer about time management strategies to help us balance the demands of blogging with raising children and building a local brand. Joanne Schweitzer is a successful Italian heritage recipes food blogger and has been blogging part time for 8 years. She has 10K Facebook followers with a local following too and 14K Pinterest followers with 3K in loyal newsletter openers. Joanne’s tomato sauce and cocktails do best. She does local cooking shows specificall...
Dec 23, 2024•49 min•Ep. 630
In episode 629, Kimberly Espinel teaches us strategies that top food content creators use to build and monetize their audiences on Instagram. Kimberly is an award winning photographer, best-selling author, creative business mentor and Instagram expert dedicated to empowering food bloggers, photographers and content creators to refine their skills, discover their unique style, and develop a social media strategy that works. In this episode, you’ll learn what is meant by ‘being authentic’, why you...
Dec 19, 2024•40 min•Ep. 629
In this episode, we're going to talk about 5 ways to optimize our week so that we can build our dream life. I’m always striving to create my dream week—a vision I hold onto and know I’ll achieve someday, even though it’s not quite here yet. In the meantime, I regularly adjust my schedule to ensure I’m moving in the right direction. When I notice my work-life balance slipping, I make small tweaks to realign, like aiming to keep my workweek under 20 hours. The secret to building your ideal schedul...
Dec 18, 2024•17 min•Ep. 628
In episode 627, Megan chats to Katie Trant about how food bloggers can define, build, and maintain a strong brand identity to stand out in a crowded online space. Katie Trant is a branding expert, a copywriter, and an OG food blogger. For more than a decade, she has worked at brand consultancies, helping huge global players define their brands. Recently, Katie has launched Foodie Brand Lab, a course and brand consultancy, especially for food bloggers who want to build a brand, refine their brand...
Dec 16, 2024•39 min•Ep. 627
In episode 626, Jillian Leslie teaches us how we can effectively monetize our businesses through the creation and sale of digital products. Jillian Leslie is co-founder of the blog, Catch My Party, and software company, MiloTree, which empowers bloggers to sell digital products to their audiences. Jillian is also the host of The Blogger Genius Podcast, where for the past six years, she's been interviewing successful online entrepreneurs, content creators, and industry experts. Jillian's goal is ...
Dec 12, 2024•50 min•Ep. 626
In this episode, we're going to talk about how to overcome the fear of taking risks in your business so that you can thrive as an entrepreneur. Being an entrepreneur means embracing calculated risks, even when they feel intimidating. While I naturally lean towards high-risk opportunities, I always assess the risk-reward ratio before taking the leap. Risk-taking in entrepreneurship isn’t about being reckless—it’s about being strategic. Truthfully, there are moments when I’m absolutely terrified o...
Dec 11, 2024•18 min•Ep. 625
In episode 624, Megan chats to Danielle Hayden about developing a healthy mindset when it comes to business spending and why wise business investments pay off. Danielle is a CPA, author, Co-Founder and CEO of Kickstart Accounting. She is a seasoned Chief Financial Officer who is rewriting what it means to provide bookkeeping and consulting services to high-earning female business owners. The Kickstart Accounting Inc. team is the one-stop-shop that provides their clients with bookkeeping services...
Dec 09, 2024•36 min•Ep. 624
In episode 623, Dalit Vaknin shares her journey of overcoming the challenges of building a successful blog in her second language, English, and how other non-native English speakers can do the same. Dalit, a former dietician, is a passionate food blogger and culinary enthusiast. After relocating to the US, she turned her love for food into a thriving blog specializing in artisanal ice cream. Dalit's mission is to inspire others, especially those whose first language is not English, to pursue the...
Dec 05, 2024•39 min•Ep. 623
In this episode, we're going to talk about why prioritizing community and building relationships are a critical part of your business. As a food blogger and entrepreneur, I can't stress enough how important it is to prioritize community in 2025. I know it can feel scary or uncertain to invest in things like conferences, retreats, and masterminds, but trust me, it's going to pay off big time. The key is to approach it with intention and a willingness to be vulnerable. Get out there, connect with ...
Dec 04, 2024•13 min•Ep. 622
In episode 621, Megan chats to Jessie-Sierra Ross about her experience of traditional cookbook publishing, including how to pitch, propose and promote a cookbook. Jessie-Sierra Ross is a former professional ballerina turned food blogger and home entertaining specialist. Originally from Boston, she traded in her pointe shoes for an apron, and hasn’t looked back since! A self-taught, cook and food stylist, Jessie is the personality behind her blog, “Straight to the Hips, Baby”. Known for her step-...
Dec 02, 2024•45 min•Ep. 621
In episode 620, Michelle Puster teaches us how to silence our inner critic and the RAIN (Recognize, Allow, Interconnect, Nurture) method to manage overwhelm and stress as an entrepreneur and parent. Michelle is a mom of three kiddos and is a marriage and trauma therapist and most recently a podcaster/blogger. On her podcast and blog she shares her true life story of recovery from parenting burnout using mindfulness, mediation, and self-compassion. In this episode, you’ll learn more about balanci...
Nov 28, 2024•45 min•Ep. 620
In this episode, we're going to talk about 5 things you can start doing right now that might change your life. Over the past year, I've tried out a bunch of little changes in my life, and let me tell you, some of them have been total game-changers for me. Sure, they might seem super simple, but these hacks have seriously transformed how I feel and function day-to-day. They've lifted this mental weight off me, boosted my energy, and helped me stay laser-focused on what really matters. Even trying...
Nov 27, 2024•19 min•Ep. 619
In episode 618, Megan chats to Nora Bourdeau about balancing a blog with other commitments, highlighting the significance of living one's "why" and the value of small, consistent actions to propel progress over time. Nora Bourdeau started Balancing Bowls in 2022 as a way to record her recipes and share them with friends and family. Balancing Bowls is the product of a slightly chaotic life, a need to make and grow things, and a love of creative cooking. While the blog has a flexitarian approach t...
Nov 25, 2024•44 min•Ep. 618
In episode 617, Chandice Probst and Abbey Rodriguez teach us how to thrive as a food blogger in the creator economy, including how to niche down and diversify revenue streams beyond traditional advertising. At Tastemaker Conference Abbey, Chandice and their team work daily to provide community, education and experience to the food creator community. Our main goal is to legitimize the creator economy which is set to be a 500 billion dollar industry by 2027. We'd love to discuss this very topic us...
Nov 21, 2024•54 min•Ep. 617
In this episode, we're going to talk about 5 steps to manage common feelings of inadequacy among entrepreneurs and how to stop feeling like a “loser”. I have felt like a loser so many times in the 14 years I've been an entrepreneur. I have experienced various embarrassing or devastating entrepreneurial moments: overnight traffic loss, burnout, not getting as much traction as other bloggers, getting booted from a major blogging Facebook group, you name it. So how have I dealt with these situation...
Nov 20, 2024•18 min•Ep. 616
In episode 615, Megan chats to Elan Gelfand about the importance of focus, discipline, consistency, handling judgment, and reigniting passion. Elan Gelfand started the podcast Abundant Thinking where he talks about how to live a purposeful life and how to improve your mindset. Elan has spoken to some of the best coaches in their industry and has valuable insight on how to succeed and how to cultivate a bulletproof mindset. In this episode, you’ll learn about creating the right environment to min...
Nov 18, 2024•49 min•Ep. 615
In episode 614, Abraham Busick teaches us easy content strategies for optimal growth on Pinterest, emphasizing it's role as a search tool and not a social media platform. Gracelaneco is a Pinterest management agency with a focus on bloggers and small brands. We love to share our proven strategy that keeps Pinterest simple and growing even through algorithm updates. In this episode, you’ll learn about Pinterest SEO, how to solve users' problems, experimenting with content formats, driving traffic...
Nov 14, 2024•51 min•Ep. 614
In this episode, we're going to talk about 5 mindset tweaks that could accelerate your entrepreneurial success. Being an entrepreneur is hard. I always say this but I’ll say it again. It’s not just the discipline, commitment, knowledge and ability to seize opportunities that make entrepreneurship hard. It’s hard because without the right mindset, business owners often give up. But, I’ve got good news for you. This does not have to be the case. You can be a successful business owner and inspirati...
Nov 13, 2024•17 min•Ep. 613
In episode 612, Megan chats to Ann and Maddy Baum about Spillt’s newest offering: Premium subscriptions and why this is a great way to build an extra revenue stream for bloggers. Spillt is a social app for home cooks to save and organize their recipes from anywhere (however we don’t scrape the recipe, we always respect bloggers’ traffic). Spillt also offers bloggers tools to share their content through a free Wordpress plugin that syncs their recipes to Spillt. And most recently, Spillt launched...
Nov 11, 2024•34 min•Ep. 612
In episode 611, Sena Wheeler teaches us the importance of email marketing for business growth, sharing her strategy of sending personalized, value-driven emails. Sena Wheeler is part of a 5th generation fishing family and the co-founder of Sena Sea, which brings wild Alaskan seafood direct to your door. She's passionate about sustainability, helping busy families eat healthier and educating people about the brain-boosting benefits of wild fish. She has a master’s degree in Nutrition and Food Sci...
Nov 07, 2024•36 min•Ep. 611
In this episode, we're going to talk about 5 traits of high achievers and how to incorporate similar habits into our lives. When you spend time with inspiring, high-quality individuals, you suddenly notice traits that would be well-worth adopting. I attended a conference earlier this year where I noticed such high-achieving individuals. I observed five distinct things that set them apart and helped lead them to success as business owners. Here is how you can incorporate similar strategies to ele...
Nov 06, 2024•18 min•Ep. 610
In episode 609, Megan chats to Allie Hagerty about how she grew her food blog from 750 page views a month to over 100,000 page views a month. Allie has been food blogging since 2020, although she took a few years off. After being laid off from her full-time job as a new mom of a 4 week old, Allie decided to put all her energy back into reviving her old, crusty food blog. She started working on her new niche: new England and Mediterranean dishes (think fresh, minimalistic ingredients made delicio...
Nov 04, 2024•44 min•Ep. 609
In episode 608, Courtney Carey teaches us how to plan and organize the cookbook creation process while managing other life responsibilities. Courtney Carey is the creator of Cake Me Home Tonight, a baking blog designed to help home bakers elevate their baking game! On her blog and social media, Courtney shares easy and delicious dessert recipes along with baking tips and tutorials to make baking fun and stress-free. Courtney recently released her debut cookbook, Girls Just Wanna Bake Cupcakes, a...
Oct 31, 2024•40 min•Ep. 608
In this episode, we're going to talk about 5 strategies to be more consistent in your business in order to achieve more faster. One of the things that have really served me well in my business is consistency. Consistent effort, even in small steps, leads to significant achievements over time. I help many food bloggers during planning calls on a monthly basis. What I find is that the ones who are consistent see results quicker than the ones who are not. If you are struggling with consistency and ...
Oct 30, 2024•18 min•Ep. 607
Food photographer, Dyutima Jha, interviews Megan Porta about how to grow your business, becoming more successful, without working more hours. Originally published on Dyutima's podcast, My Food Lens. Dyutima is an architect-turned commercial and editorial food photographer and podcaster based in Singapore. She is the first South Asian woman to host a food photography podcast, My Food Lens. After 15 years as an architect, designing healthcare facilities around the world, she found her passion in f...
Oct 29, 2024•1 hr
In episode 606, Megan chats to Kris and Katie Kimball about their journey with The Blog Fixer, a service that helps WordPress bloggers automate technical tasks. Kris Kimball is a software developer who left the corporate world of banking in 2015 to start the Blog Fixer. His company helps thousands of WordPress bloggers like his wife Katie automate the boring technical stuff so they can focus on what they love. Kris and Katie are full-time online entrepreneurs raising 4 kids, and they love hiking...
Oct 28, 2024•32 min•Ep. 606
In episode 605, Nikki Rausch teaches us how to close more paid partnerships by having a strategic follow-up plan and focusing on relationships. CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven whic...
Oct 24, 2024•39 min•Ep. 605
