This week on the show, Jake Larsen, founder of Video Power Marketing joins me to talk about how you can use YouTube Ads to grow your brand. Video is only becoming more and more important, so hopefully this is the push that your brand needs to start using video to grow your store sales.
This week on the show, Theresa Gardner, Co-Founder of Alyth Active joins me to talk about brick-and-mortar retail and how opening a physical store has actually had a profound impact on their e-commerce success. I thought this topic was so interesting at first, but success in e-commerce really does have everything to do with how you connect with your customers. In this episode, you’ll learn just how important connecting with your customers is and how you can do it too.
This week on the show, Caitlin Probst, Marketing Director at Zhou Nutrition, joins me to talk about upsells. Caitlin knows her stuff when it comes to upselling, so I knew I had to have her on the show. If you’re looking to boost AOV, and hear some really awesome upselling strategies that Zhou is using in their marketing, this is the episode for you!
This week on the show, Ben Fisher, Co-Founder of RODEO joins me to talk about using subscriptions as a tool to improve your customer retention. In this episode, you’ll learn how to properly approach subscriptions with your brand and how to ensure that your subscription program is set up for success by making sure you’re maximizing the value that you provide to your customers.
This week on the show, Jeff Greenfield, CEO of Provalytics joins me to talk about the cookie collapse and what we as marketers can do about it. Hopefully it isn’t news to you that 3rd party cookies will be obsolete within the next year or two, but now is the time to start preparing. Jeff is extremely knowledgeable on this subject and I really enjoyed our conversation, so if you want to make sure your brand doesn’t fall behind when this happens, don’t miss out on this week’s episode....
This week on the show, Andy Janaitis, CEO of PPC Pitbulls, joins me to talk about the importance of first-party data. First-party data is essential in e-commerce because it’s data that you actually own that you can leverage in any way that you want to. Collect as much of it as you can because it’s a huge asset for your brand and it will help you grow long-term.
This week on the show, Jordan West from upGrowth Commerce joins me to talk about gated product launches and how you can use them to build loyalty with your customers. You should be striving to build a community with your customers and this is a great way for a lot of brands to get moving on that. Gated product launches have helped Jordan tremendously with his brands and they can help you too, so don’t miss out on this episode!
This week on the show, Rachel Kwon from InstaBoost Media joins me to talk about attribution. If you’ve been involved in marketing for the last couple of years, then you know that trying to attribute sales to each marketing channel has been really messy. Even though it will never be perfect, Rachel shares some solid insights on how to look at different attribution models to determine what your customer journey looks like.
This week on the show, Johnathan Price, owner of Down4SoundShop, joins me to tell us how he has grown his e-commerce brand using YouTube. Johnathan shared some tips that you can use to use YouTube as a channel for your brand and I really enjoyed the conversation. Also, I would love your feedback! Do you like it when I have someone that’s running an e-commerce brand on the show as opposed to experts within specific areas of e-commerce marketing? Find me on LinkedIn and shoot me a message.
This week on the show, Michael Keeling joins me to talk about Amazon and how to create Amazon listings that will result in sales. At some point, your brand has or will consider Amazon as a sales channel. For brands that decide to push Amazon - there is a lot of opportunity for success even if the margins aren’t as great as selling direct. Amazon has quickly become quite difficult due to competition and this episode is going to help you navigate some of the obstacles that you’ll face when you fir...
This week on the show, Sam Barati from Tapcart joins me to give everyone some tips on how to make sure your checkout process is optimized for transactions. Making improvements to your checkout process is going to make a huge difference to your bottom line and we had a great discussion that I think will help you get more sales!
This week on the show, Chase Insogna from Insogna CPA joins me to talk about some tax strategies that you can use for your e-commerce business. This one is for all of you business owners running an online store, but it’s also just as valuable for those that are thinking about starting their own e-commerce store as well. If you’re looking for some tax strategies to help your business pay less in taxes, stick around for this week’s episode!
This week on the show, Frederick Vallaeys from OPTMYZR joins me to talk about Google Shopping Ads. Every e-commerce brand should be taking advantage of Google Shopping Ads and Frederick is an ex Google employee that actually helped Google develop Google Ads so don’t miss out on this week’s episode!
This week on the show, Valentin Radu, CEO of Omniconvert joins me to talk about the importance of customer lifetime value as well as some tactics that you can use to increase it. With rising customer acquisition costs, CLV is THE most important metric that you can track and try to improve for your online store. I have no doubt that you’ll get a ton of value from this episode, but if you want to learn more about how to increase your CLV, go to CLV Guide - Ranksey Digital Marketing to download a f...
JJ Reynolds from Mediauthentic joins me on this week’s episode to talk with me about using data to make informed marketing decisions and the importance of knowing your customer acquisition costs. Without knowing your acquisition costs, you’re actually operating in the dark when it comes to campaign profitability. Data is a major tool in your marketing toolbelt so don’t overlook how impactful it can be!
This week on the show, Steve Kilberg from SKRP Media, joins me to let everyone in on some tips when it comes to selling your e-commerce business. Steve and I mostly talk about the steps you can take to make sure you get top dollar for your business as well as some things to avoid. I really enjoyed our conversation so don’t miss out on this week’s episode!
This week on the show, Julian Goldie from Goldie Agency joins me to talk about link building. Link building is arguably the most important part of SEO for your e-commerce website. Link building can be quite complex but we did our best to make it as easy to understand as possible. Whether you do your own link building or outsource it, it’s important to know how it works and ultimately what separates a good link from a bad link.
This week on the show, Yong-Soo Chung, founder of Urban EDC, joins me to talk about how leveraging community can help you grow your online store sales. Yong-Soo and I talk about leveraging existing communities, building your own community, and ultimately just some tips to help guide you. Community is a really powerful way to build a loyal customer base which I know a lot of e-commerce brands struggle with, so don’t miss out on this episode.
This week on the show, Leo Ebbert from Exact Click Digital joins me to talk about ROAS. ROAS is typically the number one KPI that gets reported on but most e-commerce brands don’t even know what ROAS they need in order to be profitable. Sure, higher ROAS is always better, but it’s essential to understand what you can afford to pay for a customer because the marketing dollars you spend today should be an investment for future growth.
This week on the show, Jay Gibb from CloudSponge joins me to give us some tips on something that people rarely focus on when it comes to increasing their online store sales: word of mouth marketing. You have more control over word of mouth sales than you probably think, and with a high return on investment, word of mouth marketing is a great way to increase your sales
This week on the show, Marin from The Inspire Agency joins me to talk about how iOS14.5 changed e-commerce forever. We talk about what iOS14.5 was, what it changed, and how you can navigate these changes with your online store.
This week on the show, Giulia Marinescu from Garnet Social joins me to give you some tips on how to improve your messaging with your Facebook Ads. To find success with online advertising, you have to show the right message to the right person at the right time. Messaging is the number one reason why your website visitors don’t convert as well so stick around to learn some new tips!
This week on the show, Matt Ranta from Nimble Gravity joins me to talk about Paid Search and SEO to help you figure out which marketing channel is better for your online store. I really enjoyed this interview and Matt definitely knows his stuff, so don’t miss out on this episode!
This week on the show, Jodi Daniels CEO of Red Clover Advisors joins me to talk about data privacy and how your online store can avoid a privacy violation. Jodi is a privacy expert and it’s easier than you might think to stay within compliance and caring about your customers’ privacy can actually be a huge marketing asset for your brand.
This week on the show, Jeff Sauer CEO of Data Driven U, joins me to talk about marketing dashboards. Jeff and I talk about why marketing dashboards are important, how they save a ton of time, and how you can easily set up your own. If you find yourself looking at marketing data in more than one place, this is the episode for you!
This week on the show, Samir Balwani Founder/CEO of QRY, joins me to talk about important e-commerce marketing KPI’s and which ones you should be tracking for your online store. We cover everything in this episode and it should be of great value to you if you have a lot of e-commerce marketing experience or none at all.
This week on the show, Nathan Hall Cofounder of Ampry joins me to talk about conversion rate optimization tools as well as some tips to help you increase the conversion rate of your store and how to approach it. Nate really knows his stuff so I hope you learn something from this episode!
This week on the show, Carl from Accelerated joins me to talk about conversion rate optimization. If you own an online store, this episode should teach you a lot about how to approach improving your conversion rates. If nothing else, I hope this episode pushes you to at least start testing and trying to improve it!
This week on the show, Benjamin Davis CEO of TryNow joins me to talk about how small to medium sized e-commerce brands can increase their competitiveness with e-commerce giants like Amazon. Although it’s impossible to keep up with Amazon’s rate of innovation, there are definitely some things that you can be doing today to keep up with consumer expectations shaped by Amazon.
This week on the show, Avi Kumar founder of KUWARE, joins me to talk about choosing the right e-commerce marketing partner for your e-commerce business. This is a really important topic for e-commerce brands because it’s really easy to choose the wrong partner, but Avi and I have a lot to share with you on how to avoid a very costly mistake.
