To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I'm Eric Dyck. Today, we're diving deep into the powerful trend of buyers' networks and product launching communities. Our guest, Greg Rollet, hails from the Grommet—a remarkable platform that boasts a dedicated community of 2.5 million buyers and has been instrumental in propelling innovative products into the spotlight. Until at least 2024 The Grommet has pledged to take NO FEE on any...
Sep 27, 2023•27 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta’s Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. This podcast is a masterclass in what it takes to build a ge...
Sep 25, 2023•49 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're learning from Richard from Pilothouse's Google team. GA4 is a reality now, so listen to this podcast to get your reports set up right, your conversions de-duped, your reporting threshold dialed and lots more. On the Q4 Front, you'll get a crash course in full funnel Google advertising, and how to prep for the biggest holiday season yet. Timestamps: 0:00 - Introduction 4:30 - Top-of...
Sep 22, 2023•35 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, today we're doing a deep dive on some best practices to build a lasting brand in the Apparel space with ecom veteran and fractional CMO, Jacob Rokeach Listen and you'll learn about smart inventory management and planning, omni channel approaches that brands of any size can execute, how to structure your Meta Ad account in our creative as targeting world, scaling your business and your career th...
Sep 18, 2023•45 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today is Part 3 of Jordan Gordon's Retention series focused on the post purchase experience and how to get your customers to make their second purchase as quickly and as often as possible... Go to YouTube for the Flash Cards! Timestamps: 0:00 - Introduction 3:30 - Creating Effective Email Ecosystems 7:00 - Leveraging AI for Email Marketing 10:30 - Crafting Personalized Customer Journeys 14:00 - Opt...
Sep 15, 2023•37 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's DTC podcast we go deep on personalization and omnichannel data management with Amanda Elam CMO of Bloomreach. Timestamps: 0:00 - Introduction 2:30 - The Value of Personalization in E-commerce 5:15 - The Role of AI in Marketing 8:10 - Streamlining E-commerce Processes with BloomReach 11:00 - Enhancing the Customer Experience Hashtags: #EcommerceSuccess #BloomReach #AIinMarketing #CustomerExperience #Personalization Subscr...
Sep 13, 2023•25 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're digging into our unreleased content archive to deliver one of the most relevant and powerful talks from our first C-Suite Mastermind Event in September 2022 from Sean Frank, CEO of Ridge Wallet... His key message to brands then is even more relevant now: SURVIVE and focus on building a legacy brand. Ridge's goal is to become the American Mont Blanc crossed with Yeti with a glass of Hennessy.....
Sep 11, 2023•49 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Battle test your Q4 readiness (if you haven’t already) with Pilothouse’s proven approach. With just over two months to BFCM, now is the time to dial on your promotional strategy. Highlights: Pilothouse's Success: Over $5M revenue on Meta during a BFCM weekend with 10,000+ unique content pieces. 🚀 The Need to Test: Ensure top sales by understanding your customer behaviors and avoiding subpar offers. Aligning Promos with Goals: How ...
Sep 08, 2023•27 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Charlie's a friend of the podcast, and is one of the best DTC marketing minds I know. He cut his teeth with Redbull's media team and moved onto help Aritizia scale their ecommerce and now he combines deep competitor analysis with audience and content analysis to help entrepreneurs uncover their blindspots...because as we all know, it's hard to see the label when you're inside the jam jar! We cover interesting examples o...
Sep 04, 2023•44 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today were chatting with Pilothouse Amazon about best practices when it comes to Amazon images, both featured and secondary! Listing images are arguably the most important creative aspect of your listing. The hero image is the first interaction someone has with your brand on Amazon, and the supporting listing images are very likely their second. Having a hero image that grabs attention and gets the in...
Sep 01, 2023•23 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today's podcast is with Brandon Horoho, CMO and Co-founder of Montana Knife Company, makers of high quality steel hunting and now culinary knives. Knives being a restricted category on all ad platforms means Brandon's had to be very strategic to drive the 1600% growth since starting the business with Master Bladesmith Josh Smith in 2020. This podcast breaks down his product focused dro...
Aug 28, 2023•51 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're chatting with Avery and Chris from Pilothouse's TikTok team about the the preparations they're making now to slay Q4 2023, as well as the ad techniques they're employing to drive better results for clients right now. - How there are really no limitations on darkposting on TikTok - How to use Display cards and why we DESPISE stickers - Lots more! Subscribe to DTC Newsletter -...
Aug 25, 2023•25 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck, in today's bonus episode we chat with Kevin Liu, CEO at Numeral, Ecommerce entrepreneur, and Certified public accountant. The rare unicorn who make money and help you count it built Numeral with Y Combinator backing, to solve the simple yet headache inducing problem of multi-state ecommerce sales tax filing. As a CPA and an entrepreneur, Kevin's got a unique perspective on th...
Aug 23, 2023•25 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: ▪️Hiring your own replacement and how a proper merchandi...
Aug 21, 2023•45 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're completing part Two of Jordan Gordon, Retention Director at Pilothouse's three part series. Part one a few weeks back set the stage for how you're going to measure the optimizations you make using Jordan's Pristine Data Framework for finding true measures of Time to Conversion and 30 Day LTV. Our offer still stands: Book an audit at Pilothouse.co and Jordan will set up this ...
Aug 18, 2023•29 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I got to chat with Ad Tech OG Ned Samuelson – Managing Director Growth Americas at Criteo the customer acquisition & retention engine that masters the open we. Criteo’s simple yet powerful, automated advertising solution finds the right people on the open internet and social to grow your business. Across the entire customer journey, convert more customers with engaging vide...
Aug 16, 2023•32 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're spilling the beans with Jordan Karcher, CEO and founder of Grounds and Hounds Coffee, the 8 figure bean brand, that donates 20% of all profit to local charities that meaningfully improve the lives of sheltered dogs. This podcast is a masterclass on stand out product branding, that creates instant affinity with their target audience. The venn diagram between dog owners...
Aug 14, 2023•49 min
Join Chris and Eric with special guest and rogue ex-Googler, Ben Kruger as we discuss the Google's innovators dilemma and opportunity as it relates to the roll out of AI! * The Big Catch-22 - Google can't ignore the inevitable path to generative results- But how can it do this without sacrificing the publisher & advertiser ecosystem?- Odds are they'll probably attempt some kind of fence-straddling compromise. It's unclear if this is tenable. * Fresh-Squeezed Organic - No matt...
Aug 12, 2023•57 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Today's episode is the first of a three part series with Jordan Gordon who leads Retention at Pilothouse. In part one you'll learn why out of the box retention statistics can obfuscate key trends in your business as well as ...
Aug 11, 2023•29 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us in this insightful episode as we sit down with Shauli Mizrahi, the co-founder of an innovative AI-powered concierge for e-commerce businesses. Shauli shares the fascinating journey of developing a cutting-edge system that combines AI language models with behavioral analytics to revolutionize customer interactions in the e-commerce landscape. Get 20% off from REP AI for 6 months! Code: DTC20 Discover how their AI concierge enhan...
Aug 09, 2023•43 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast…today we’re close-talking with Jessica and Rhae co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. We cover their product’s unique origin story, Kickstar...
Aug 07, 2023•31 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're doing a Prime Day retrospective filled with 8x revenue results and high 6 figure days for some of our top clients. You'll hear all the gory details that really boil down to being...
Aug 04, 2023•24 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand. Get whitelisting! https://grapevine.ai If you’re looking for incremental scale, from new, unique touchpoints in the social feed, it...
Aug 02, 2023•35 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started. * Hello and welcome to DTC Podcast I'm Eric Dyck, today we're revisiting VKTRY Gear with friend of the pod Drew Arciuolo, VP Marketing at VKTRY Gear the makers of high performance carbon fibre sporting insoles. The sporting a...
Jul 31, 2023•38 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* In this All Killer No Filler podcast, Will, Pilothouse's Retention Team manager, shares valuable insights on the state of email marketing, and how popular to contrary belief, you can't just hammer your email list with endles...
Jul 28, 2023•27 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast guest, VP Product Marketing at Meta, Goksu Nebol Perlman has been on the other side of the equation. Her unique role at Meta has given her end to end, creation to launch control over most of the ad tools and features we’ve all come to love over the years. Today we go deep on Goksu’s crowning acheivement: Advantage+ shopping campaigns, which are Meta’s Generative AI Ad building tools which they rolled out earlier this ye...
Jul 25, 2023•31 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re touring the Chocolate Factory with Joseph Siegel, Director Retention at Mr. Beast’s confectionary company Feastables. This podcast is a smorgasbord of outside the box idea...
Jul 24, 2023•27 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're going deep on Meta Ads testing with Taylor from Pilothouse. Taylor's unique position of Socials Technical Director allows him to conduct high volume, statistically significant ho...
Jul 21, 2023•27 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit www.criteo.com/dtc to get started.* Hello, and welcome to the DTC podcast. Today we're having a coffee with Liz Ahern, CMO at Chamberlain Coffee, about her journey from 7 years at Redbull to leading growth at Emma Chamberlain's Coffee company as they move aggressi...
Jul 17, 2023•31 min
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric Dyck, host of the DCT Podcast, in an insightful conversation with Avery and Spencer from Pilothouse as they delve into the fascinating world of TikTok. In this episode, they explore the key aspects of TikTok's user psychology and how it impacts advertising strategies on the platform. They discuss the unique behaviors of TikTok users, the platform's user interface, and the effective use of sound, carousels, duets, and ...
Jul 14, 2023•26 min
