Ep 438: How Dosso Beauty is Tackling Hair Deserts with Hypoallergenic Braiding Hair with Co-Founder Kadidja Dosso
Episode description
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Welcome to the DTC Podcast! Today, we're joined by Kadidja Dosso, founder of Dosso Beauty—a brand offering hypoallergenic braiding hair. Kadidja shares her journey of turning a personal allergic reaction to braiding hair into a thriving business, tapping into an underserved market need. She discusses the challenges of scaling a beauty brand, the importance of clean beauty in hair care, and her strategies for organic growth.
Key Insights:
Market Gap Identification: How Kadidja leveraged her own experience and market research to identify a significant gap in hypoallergenic hair products.
SEO Mastery for Organic Growth: The tactics Kadidja uses to drive traffic and sales through SEO without heavy reliance on paid ads.
Scaling Challenges and Team Management: The complexities of scaling a DTC beauty brand and managing growth.
Listen to learn how Dosso Beauty provides safer and cleaner options in hair care.
Timestamps:
00:01:00 Inspiration Behind Dosso Beauty
00:06:00 Overcoming Industry Challenges
00:12:00 SEO Strategies and Organic Growth
00:17:00 Scaling the Business and Hair Deserts
00:24:00 Future Goals and Expansion Plans
Hashtags:
#DTCpodcast #KadidjaDosso #DossoBeauty #CleanBeauty #HypoallergenicHair #BraidingHair #SEOstrategy #BusinessGrowth #HaircareIndustry #FemaleFounder #Entrepreneurship #OrganicTraffic #HairDeserts #SmallBusinessGrowth #PodcastInterview
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