Ep 318: It's Not a Bag, It's a Haven for Your Habit -- Product, Pricing and Pumping Iron with Caleb Ulffers
Episode description
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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're compartmentalizing with Caleb Ulffers, founder of Haven Athletic, makers of innovative gym bags, uniquely designed to keep gear organized, accessible and protected, making a haven for your gymgoing habit to free your mind on getting shredded.
The podcast covers Caleb's journey making, manufacturing, and marketing this this totally unique product which has become something of a status symbol among the gym-going elite.
We go deep on pricing strategy for prestige products like Haven and the power of sales (especially when you rarely do them), we talk UGC, CGC and GNC...
This is a fun one, I hope you enjoy.
Timestamps:
00:00 - Introduction
05:30 - Importance of customer experience and community building
12:10 - Authenticity and building genuine connections with customers
27:30 - The role of influencers and content creators in marketing
35:20 - Leveraging the power of "building in public"
Hashtags:
#ecommerce #entrepreneurship #brandbuilding #influencermarketing #transparency
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