Episode description

Bruce Cardenas is the Chief Communications Officer at Quest Nutrition. He met the owners of Quest in 2010 and hasn’t looked back since. Whether he’s at bodybuilding, CrossFit or entertainment events, or even if it's just through engaging with different communities, it's Bruce’s mission to share Quest's products, message and lifestyle with as many people as he can. Bruce has always thought of Quest as more than just a protein bar company, and he knows that developing long-lasting relationships is key to any successful business. When Bruce joined The Quest Nutrition Team they were at 3 million a year in sales. 9 years later Quest was acquired for a $1 billion cash Deal. Bruce was instrumental in the wrapped growth and expansion of the Quest brand globally. It's been Bruce’s natural entrepreneurial ambition, combined with his love for connecting communities through meaningful relationships, that has solidified his place with the Quest family. Originally from Somerville, New Jersey, Bruce joined the United States Marine Corps following high school. During that time, he experienced several classified assessments, excelled on the powerlifting team and earned his college degree. Next, Bruce pursued his lifelong dream of joining the Los Angeles Police Department, where he continues to serve as a reserve deputy. While with the LAPD, Bruce launched a prominent global executive protection business that serviced major A-list artists, actors and CEOs, all the while serving as the Executive Vice President of the largest private chauffeured service in the United States.

In this episode, Brad and Bruce talk about how to create success, a brand, and a business.

Bombs:

• Relationships are better than money.

• If you have a consumable item and you show up anywhere empty handed, you’re an idiot.

Follow Bruce @BruceECardenas

Learn more about what Bruce has done at https://www.brucecardenas.com 

Watch the full video episode on Brad’s Rumble here: https://rumble.com/c/c-2544182 

Watch the full video episode on Brad’s Youtube Here: https://bradlea.tv