Drill to Detail Ep. 86 'Reverse ETL, Hightouch and CDW as CDP' with Special Guest Tejas Manohar
Mar 15, 2021•46 min•Season 5Ep. 86
Episode description
Mark Rittman is joined by Tejas Manohar from Hightouch to talk about the concept of "reverse ETL", his journey from working on Segment's Personas product to co-founding Hightouch and his recent guest post on the Fivetran Blog, "Why Your Customer Data Platform Should Be the Data Warehouse".
Why Your Customer Data Platform Should Be the Data Warehouse
Hightouch Ushers In The Era Of Operational Analytics
Customer 360 Data Warehousing and Sync to Hubspot using BigQuery, dbt, Looker and Hightouch
Why (and How) Customer Data Warehouses are the New Customer Data Platform