Episode 43: Liston Witherill on Reading Your Clients' Minds
Episode description
Today’s guest is Liston Witherill. Today we got the opportunity to talk about getting into the heads of your clients. It’s important to understand your client’s mindset, the worldview of the people you work for and their values, problems and needs. It’s what separates you and allows you to position yourself as an expert consultant and reliably solve the problems of your clients.
Liston’s company is called Goodfunnel. The company focuses on copywriting, and three things in particular - customer research, creating landing pages and putting together email sequences.
On today’s episode we’ll discuss:
How Listen began his career
Finding clients that fit your company
Examining your customer’s decision process
Following up
Using the data you have
Asking qualifying questions
Keeping the lines of communication open
Checking in with the customer and gauging the success of the engagement is critical. It will show you where you’re being successful, but it will also give you the opportunity to course correct.
“Find the ‘Ten questions everyone should be asking their clients’ at Goodfunnel.co/DYF.” - Liston
You can learn more about Liston Wisterill at his website Goodfunnel.co or email him at liston@goodfunnel.co.
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