Episode 2: Making An ROI On Your Marketing

Hosted by  Brennan Dunn and  Eric Davis

• Ways we have marketed our consulting services in our past.
• Blogging, forum posting, content marketing, and social networks.
• Technical blogging, business blogging, random thoughts blogging.
• Investing into marketing activities
• Products can drive consulting sales
• Marketing sales funnel
• Ask “how did you hear about me?”
• Difficult to track every single person from marketing source to sale
• Easier to track in teh aggerate based on source (e.g. Hacker News)
• How to determine when to focus exclusively on one channel or avenue.
• Know, Like, Trust
• Multi-touch marketing across different channels
• Increase your trust factor, e.g. Open Source, blogging
• Referrals transfer trust
• Diverse marketing sources are needed in case something changes to your primary marketing source.
• Have at least one backup source that compliments your primary one, if not two backups.
• Expensive conferences can be a good filter for clients who can afford your services.
• Asking for referrals
• Repeat clients
• Reaching out to existing clients 1-on-1 to follow up with past projects.
• Offering incentives or finders fees for referrals.
• Well timed out autoresponders for new leads

Pricing methods

Eric  -  Why are you trying to save time? and the question “What is it that we want?” to ask clients.
Brennan  -  RescueTime and  MailChimp

Look at where you’ve gotten clients in the past. What did you do to increase the trust from a potential client? What kind of investment you made and what kind of return did you get from it? Was that a good ROI?

We’re hoping to get a transcript later.