Since we're coming up on the third quarter of 2021 and you're probably in planning mode right now, I wanted to talk about the different seasons of business you may be in and how that really determines the goals you will create for this quarter. This is a concept that I introduced to the members inside of The Purpose To Service Academy during our Q3 planning session last week and it really helped them to remove a lot of the overwhelm that often comes with goal setting and to gain clarity around w...
Jun 30, 2021•19 min
So last week, I let you in on a live coaching call where I walked Ianthia Ferguson through niching down and mapping out her signature framework. It's the first time that i have let you guys in on one of my coaching sessions so if you haven't checked out that episode go back and listen! This week I wanted to talk more about your signature framework and how you can use it to attract new clients. Sign up for the Attracting Your Perfect Clients Webinar at https://www.alisharobertson.com/webinar/ You...
May 19, 2021•19 min
Attracting your clients goes deeper than just creating great content and pitching people in their DMs. In fact, it starts with the brand you're building. This week on the podcast Im doing something that I have never done before and and letting you in on a coaching call! On the show this week you'll hear me coaching TV Host, freelance writer, influencer and budding coach, Ianthia Ferguson, through the process of niching down her audience, pushing through imposter syndrome and mapping our her 4-st...
May 12, 2021•53 min
This week I want to talk about messaging and positioning. One of the best ways to attract new clients is to position yourself as an expert in your industry. When someone thinks about building a business with intention. Im one of the people that pops into mind because I have spent years telling ya'll that I want to help you to build your business with intention! If I were an influencer who wanted to learn more about working with brands, the first name that comes into mind is mattie James. Or when...
May 06, 2021•17 min
I feel like my mission in life is to help women like you. So coaches and online service providers or those who are aspiring to be, to 1. push past the mental barriers that are holding you back from leaping into your idea fully and 2. To help you to build a sustainable business with intention. A business that will last more than just a few months but also built around what you feel called or pulled to do in this world. There is so much focus these days on scaling. Making more money. Hitting big i...
Apr 28, 2021•25 min
If you clicked on this episode it may be because you have a love/hate relationship with email marketing. For one, you get the benefits: Its data that you own It's a great way to connect with your audience on personal level Email marketing is key for generating new and potential clients But it may also annoy the crap out of you: Its yet another platform you need to be creating content on. And what are you even supposed to say?! I get it, the back and forth gets annoying and most likely you've pro...
Apr 21, 2021•17 min
This week I want to talk about storytelling. Over the past few years I have built an incredible community of followers and subscribers and podcast listeners who have become almost like family to me and have been huge supporters throughout every change that I've made in my business. And I have had tons of people tell me that one of the reasons why they continue to follow me and support my brand is because they feel like they know me and can relate to my journey. So this week I want to dig into th...
Apr 14, 2021•24 min
Let's talk about one of my favorite topics. MONEY! I shared in a podcast episode wayback that one the ways that I am changing my money mindset is by talking about money more and having these open conversations about it. Over the past few months I have had a lot of opinions and ah-ha moments about money that I can't wait to share and also get your feedback on as well. But for this week I wanted to talk about when to increase your prices! You can find the show notes for this episode over at www.al...
Apr 07, 2021•18 min
I recently sent out a survey asking my audience why they haven't launched their offer out into the world yet. And the top answer I received was time. That you have not launched because you don’t have the time to. I know this past year has thrown us all some major curve balls and alot of us are now responsible for a lot more than we expected. BUT you can’t keep using lack of time as an excuse why you can’t launch that new offer or grow your business. Because guess what? There will never be a perf...
Mar 17, 2021•15 min
In part two, this week i'm sharing 9 biggest lessons that I have learned over the past 9 years of entrepreneurship. In this episode I cover topics like: Why it's important to have a WHY that goes deeper than just wanting more money The importance of pivoting Why we shouldn't stress so much on marketing and so much more! You can find the show notes for this episode over at www.alisharobertson.com/144 Don't forget to rate the show and leave a review on Apple Podcast and Spotify Keep up with Alisha...
Mar 10, 2021•24 min
Last week, a Facebook memory popped up and reminded me that I have been an entrepreneur for 9 whole years! NINE YEARS of struggles, successes, failures, job searches, incredible opportunities and diving deeper into my purpose. So this week I wanted to share a bit of my story of how I went from depressed and working in a horrible call center to running my business full-time and being able to help hundreds of women to launch and grow their own businesses! You can find the show notes for this episo...
Mar 03, 2021•46 min
This week I wanted to talk about how you know that you are ready to hire a coach. And I'm not just talking about this because I am a coach, although I would be honored to work with you. But because I truly see the value in getting strategic help from someone who is currently where you want to be and who can provide you with guidance based on your specific areas of need! You can find the show notes for this episode over at www.alisharobertson.com/142 Learn more about The Purpose To Service Academ...
Feb 24, 2021•17 min
Marketing has always been something that I never felt 100% confident in. Looking at the media nad looking at brands who have really large budgets, I always felt like I was doing the least when it came to marketing when I should have been doing the most. That was until I committed to learning more about marketing a few years ago. I hired a coach, I did the research and from that I learned that all marketing really is is finding different ways to share your message and what you have to offer your ...
Feb 17, 2021•22 min
This week I wanted to chat about building your personal brand and some of the fears that often come with it. As you guys know I recently made the shift from focusing on building a company where I wasn't necessarily the face of the brand to now focusing on building my personal brand and I wanted to share more of the reasoning behind that because while it may not be for everyone, It has already proven to be a game changer for me. I also wanted to talk about some of the fears that often comes with ...
Feb 10, 2021•28 min
This week is super exciting because I just opened the doors to our new Purpose To Service Accelerator program which is a 6-month hybrid group coaching program where I will coach you through the process of creating and launching your 4-figure service offer and building your stress free customer experience plan. It’s a super high touch program where you will have full access to me and my brain and an incredible community throughout your launch and even beyond that! At the beginning of this year I ...
Feb 09, 2021•18 min
This week I wanted to chat with you about the essentials of a great service offer! It’s about a lot more than opening up your calendar or putting up a pretty sales page. It's about of course the transformation you want to take your clients through, how you will take them through it and the tangible features they will receive by working with you! You can find the show for this episode over at www.alisharobertson.com/139 Sign up for the FREE "Create Your Signature Process" webinar at www.alisharob...
Feb 03, 2021•22 min
One of the things I will always stand behind is raising your rates. I want all of us to make more money this year and most importantly stop giving our genius away for basically free. But you can’t raise your rate if you’re not raising the value of your offer. Notice that I didn't say to raise your rates based on your worth. In this weeks episode I share 5 ways that you can add more value to your offers! You can find the show notes over at www.alisharobertson.com/138 Learn more about joining The ...
Jan 27, 2021•19 min
One of the biggest questions that I receive from women who are looking to join The Purpose To Service Academy is “Am I qualified to become a coach?” Whether it be a business coach, fitness coach, coach for new moms, etc. In this week's episode I share some of the key qualifications you must have to become a coach and why integrity matters! You can find the show notes for this episode over at www.alisharobertson.com/137 Get full access to Doing Life Well at alisharobertson.substack.com/subscribe...
Jan 20, 2021•17 min
Happy New Year friends! I know it has been awhile since I've uploaded a new episode but it has been for good reason. Not only did I take some much needed time off to rest and enjoy the holidays with my family but as you can see, A LOT has changed! The Living Over Existing Podcast is now, The Purpose To Service Podcast! In this episode I share with you the reason behind this big change and a few other new changes happening, the big revelation I had while trying to plan for 2021 and so much more! ...
Jan 13, 2021•29 min
In our final podcast episode of 2020 I share the 4 biggest lessons I’ve learned this year in both my life and business. I also give a little peek into what I am most excited about as we move into the new year! In this episode I cover: How the success you desire is in your commitment to show up Focusing on one thing will make your life and business easier Don’t be afraid to niche down further You can’t go at this alone. //KEEP UP Find the show notes from this episode at http://www.livingoverexist...
Dec 04, 2020•25 min
When it comes to working with clients, one of the big mistakes that many entrepreneurs make is not having a retention strategy in place for when they are done working with that client. It is a lot easier to keep a current client than it is to market and gain a new one, so you should have a plan in place for how you will be able to continue working with that client even after your program has been completed. In this week’s episode I share with you three ways that you can begin to retain your curr...
Nov 18, 2020•16 min
You guys know that I love you right? From the bottom of my heart. But I have something to tell you that may sting a little bit. Some of you, and I say this lovingly, should not be focusing on launching right now. Not because you suck or the offer you created isn’t good enough but because you’re just not ready. And that’s ok! Because in this episode I am going to share with you the three areas of your business that you should be focusing on so that you’re not launching to crickets! In this episod...
Nov 11, 2020•22 min
One of the biggest pushbacks I hear when working with clients is that they are worried that if they begin taking on new clients that it will limit the amount of freedom and flexibility that they have in their personal life. Not to mention the possible stress that often comes with working with clients. I’m here to tell you that 9 times out of 10, if client work has you stressed out, it because you don’t have any boundaries set around your time, your product or your price. In this previously recor...
Oct 28, 2020•24 min
When it comes to entrepreneurship, where you are now or where you’ll end up a few years from now, is rarely where you started. As you launch your business and as you continue to grow, you may find that you have a deeper understanding of your audience, of your purpose and the mission that you want your brand to be known for. And often with that, making a pivot in your business is required. The problem with that is, many entrepreneurs are afraid to take the leap. You’ve probably gotten into a comf...
Oct 21, 2020•27 min
The number one question you probably have right now is , WHY am I not booking more clients? You're probably creating a ton of content, you're emailing your list, you've tweaked your sales page. You've done all the things but you're still not seeing an increase in clients like you hoped. I fully understand how frustrating it can be to know that you have something incredible to offer your audience but they are not giving you the chance to really show them. So this week I wanted to share 6 reasons ...
Oct 14, 2020•21 min
So I have been saying this for months, everyone wants to make money but no one wants to take the time out to build the brand and do the work. Which I get it. We currently live in a microwaveable society where everyone wants immediate results. Add that on top of people only showing the six figures they made and not the work they put in behind it and it has almost created this false narrative that success can truly be achieved over night. But we all know that is impossible. So this week I wanted t...
Oct 07, 2020•17 min
Autumn Colon is a multi-passionate creative, self-taught designer. brand strategist and content creator behind L.A.Co Creative Studios and lautumnco.com . She believes in the power of creativity and designing with the heart first and holistic health & harmony from the inside out. Autumn values the power of leading a purposeful and passionate led life. She empowers women-owned brands and businesses to achieve brand alignment through curated branding experiences, custom content, website design...
Sep 30, 2020•36 min
Kristin is a Licensed Therapist, speaker, and founder of Her Therapy Space , a mental health private practice in Washington, DC. She partners with ambitious WOC entrepreneurs and professionals to break the negative thought patterns keeping them from success so they can live out their purpose with excitement and confidence. She believes that we have the power to choose and create the life we desire and it all starts with our thinking. With over 8 years experience in the wellness field, Kristin ha...
Sep 23, 2020•37 min
This week I am chatting with Brittany Berger, the founder of WorkBrighter.co , a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun. She started Work Brighter after 5 years running content marketing in high stress startups that prioritized hustle, growth, and scaling over self-care and mental health. Now that she's changed her own mindset, she spends her time helping o...
Sep 09, 2020•44 min
For the entire month of September, we are chatting about mental health. Specifically how dealing with a mental illness as an entrepreneur impacts how we run our businesses. All this month we’ll be chatting with incredible women who have graciously agreed to share their journey’s with us. But I couldn’t start this series without first sharing my journey. I have been struggling with anxiety and depression for years and have recently hit the point of deciding to go from being highly functional and ...
Sep 02, 2020•21 min
