Are you controlling the narrative so customers find and buy from your brand? Is traditional selling dead? What's the best way to lead teams to win new customers and contract renewals so your business grows the right way? You'll hear answers to these questions and more from an admirable business leader. Sid Meadows explains customer success and CX best practices in easy-to-understand terms. Take notes as you will learn a lot from Stacy Sherman's interview with Sid. Learn more at Access our FREE C...
Mar 20, 2022•36 min•Season 1Ep. 31
We're living in an Experience Economy whereby customer needs continue to change. How can you better differentiate your brand and compete for customers' limited time, attention, and money? Featured guest Joe Pine, an internationally acclaimed author, speaker, and management advisor explains the five E's to differentiate and make it easy to interact with your brand. As Joe says, "Drama is friction" and you must provide frictionless experiences as customers expect. Learn more at Access our FREE Cus...
Mar 13, 2022•31 min•Season 1Ep. 30
Your employees’ behavior is your customer experience. You can’t separate them out, says Bill Staikos, Senior VP at Medalia during his interview on Stacy Sherman's Doing CX RIght show. So, how do you lead with excellence? What is the ideal organizational design to best care for your customers? Is the Chief Experience Officer (CXO) role a fad or growing in importance? What’s the right way to design new products based on what customers really want while balancing internal processes? Answers to thes...
Mar 06, 2022•30 min•Season 1Ep. 29
Stacy Sherman interviews Howard Tiersky, author of Winning Digital Customers, about how to drive desirable customer behaviors (buy, refer) as the root cause of business success. You'll hear actionable ways to stay relevant to customers in a world-changing so fast and earn customers' love and emotional commitment. Much entails applying customer research and design thinking best practices to maximize your competitiveness. Listen, learn and start Doing Customer Experience (CX) Right! Learn more at ...
Feb 28, 2022•32 min•Season 1Ep. 28
Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you stand for and how your customers feel about you. And most importantly, your brand is what your customers tell others about their experience. Stacy Sherman interviews Stan Phelps, best-selling author of the Goldfish Series, to help you learn new ways of gaining a competitive advantage and achieving bottom-line impact. Learn more at Access our FREE Customer Expe...
Feb 21, 2022•30 min•Season 1Ep. 27
Do your customers think you're deaf? How can you really hear them to fix pain points and impact customers' decisions? Stacy Sherman interviews Mary Drumond, Chief Marketing Officer at Worthix, to discuss these questions. Additional topics include: -What's the value of surveys? Are surveys the best method to understand customers’ perceptions, emotions, expectations? -Is there such a thing as survey fatigue? How best to avoid? -How long or short should a survey be to maximize response rates? -Who ...
Feb 13, 2022•37 min•Season 1Ep. 26
How hard is it to be your customer? Are you creating emotional connections to gain & keep customers loyal? Employees too? Stacy Sherman interviews Jim Tincher, a customer experience expert, journey mapper, author, and speaker about new ways of elevating retention & brand advocacy. Additional topics include: -Changing a company to be customer-centric when it hasn't been.-Brands that are Doing CX Right and what makes them stand out.-What is journey mapping and what is it not.-How journey m...
Feb 04, 2022•29 min•Season 1Ep. 25
Do you know what your customers and prospects will do after interacting with your brand without having to survey them over and over again? Are you taking control of the customer conversation? How do you make it easier for employees to deliver customer excellence? Featured DoingCXRight® guest, Matt Dixon, co-author of The Challenger Sale, The Challenger Customer, and The Effortless Experience shares valuable insights to advance your sales, service and customer experience beyond traditional metho...
Jan 29, 2022•34 min•Season 1Ep. 24
Customer retention doesn't happen automatically to attain company profits. You need to apply the right strategies and tactics for turning one-time purchasers into lifelong customers. Featured guest Joey Coleman, best-selling author, and award-winning speaker explains that building customer loyalty is not about focusing on marketing or closing the sale. It's about the First 100 Days® after customers buy and other interactions they experience. You'll hear a proven 8 phase methodology that helps yo...
Jan 23, 2022•43 min•Season 1Ep. 23
In order to deliver the best customer service, you need to understand the full meaning and how to do it right. My featured guest Jeff Toister, a best-selling author of four customer service books, and trainer of one million people, shares what elite companies do differently to gain a competitive advantage that you can do too. Topics include: -What does customer service mean vs customer experience (CX) -How has customer service changed over time -What does cutting-edge research reveal -How to mea...
Jan 16, 2022•35 min•Season 1Ep. 22
Have you heard of the term "red tape"? Friction, sludge, no redeeming value are associated terms. Most think red tape pertains just to government, yet it does not and significantly impacts business success. Stephanie Thum and I explain: What is bureaucratic 'Red Tape?' Why it's a customer problem and obliterate employee experiences? What are the root causes? Is it all bad? How can change happen whereby leaders stop looking the other way to improve customer and employee loyalty? Learn more at Acc...
Jan 09, 2022•30 min•Season 1Ep. 21
Trust is a vital element of relationships. So, how do you build trust with employees and customers? How can you be a better leader to gain a sustainable competitive business advantage too? Charles Green has studied and taught the science of becoming a trusted advisor for the last decade. He’s created the Trust Equation™ which includes four principles: credibility, reliability, intimacy, and self-orientation. We talk about these topics and actionable tactics from his books and seminars so that yo...
Dec 31, 2021•42 min•Season 1Ep. 20
Do you want to drive fast scalable growth and profitability? Then you must eliminate what customers hate and make happiness your business strategy. My featured guest, Nick Webb, a world-renowned strategist, best-selling author, and inventor with 40 US Patents, provides solutions to help you maximize customer loyalty. During the episode, you'll hear us discuss simple ways to attract and keep your best talent based on a lifetime of study and business application. Learn more at Access our FREE Cust...
Dec 25, 2021•34 min•Season 1Ep. 19
What to do when ‘Great’ Isn’t Good Enough to Grow Your Business? How can organizations and professionals create distinction to attract and retain customers? Scott McCain, Hall of Fame Speaker, author of "Iconic" and other best-selling books, answers these questions and more through engaging stories. You'll learn actionable solutions to common problems that result in better experiences for employees, customers, and your business overall. Learn more about Stacy Sherman and Scott McCain at Access o...
Dec 17, 2021•33 min•Season 1Ep. 18
How do you turn customers into loyal fans? What are customer experience lessons that business leaders can benefit from the music industry? James Dodkins, CX Author and Evangelist at Pegasystems, used to be an actual award-winning rockstar. He played guitar in a heavy metal band and released albums all over the world. He shares strategies and tactical ways companies can create their own ‘Hyperfans’ who keep coming back to buy and tell others too. Learn more at Access our FREE Customer Experience ...
Dec 11, 2021•34 min•Season 1Ep. 17
Do you have a customer experience mission? My guest Jeannie Walters, explains why it's important and how it relates to "Creating Fewer Ruined Days for Customers.” During this episode, you will also gain actionable tips to identify and protect "at-risk customers" and 5 ways to reduce churn that is in your control. About Jeannie Walters: she is passionate about improving the everyday interactions we all have as customers and writes, speaks, studies, and teaches her trademarked methodology to enlig...
Dec 04, 2021•33 min•Season 1Ep. 16
What is the future of Customer Experience, Employee Experience and Marketing in the digital age? Steven Van Belleghem, global thought leader and author, explains the influence of new technologies (AI, 5G, Iot…) on customer experience, and the human role in a world of automation (i.e. how to delight customers with an empathetic human touch). You'll also hear how the latest technology can solve business challenges if applied right, and leadership advice to thrive in 2022 and beyond. Learn more at ...
Nov 28, 2021•33 min•Season 1Ep. 15
How do you establish a speak-up culture to drive innovation and performance at high levels? Stephen Shedletzky, shares wisdom and best practices based on what he's learned from working for We discuss: -Why his mission to drive a speak-up culture. -How it's connected to fulfillment? -What leaders can do to provide psychological safety. -Most important lesson for CEOs, Entrepreneurs, and leaders to gain and keep loyal brand advocates -Advice to younger 20-year-old self if he could go back in time ...
Nov 20, 2021•32 min•Season 1Ep. 14
How do you create remarkable experiences for customers that they end up becoming your best marketers? Dan Gingiss, customer experience (CX) speaker and coach answers this question on Stacy Sherman's Doing CX Right podcast plus... *The importance of being an experience maker. Who, why, and what’s it about. *The difference between Customer Experience vs Customer Service and strategies for success. *How supply chain, marketing, finance, and other departments impact customer experiences. *Should emp...
Nov 13, 2021•32 min•Season 1Ep. 13
How often do you pause and think about how a simple gesture or interaction impacts a colleague, customer, friend +. Ryan Estis helps company leaders and individual contributors embrace change and achieve breakthrough performance. Most importantly, he teaches how to deliver unforgettable experiences. His true stories will touch the core of your heart as he beautifully portrays a Starbuck Barista, Lily, who "pours happiness." He speaks about showing up, serving others, and much more that's in your...
Nov 07, 2021•32 min•Season 1Ep. 12
We often forget how a simple action like paying attention can make our business stand out. When we pay intentional attention, we can offer far better customer and employee experiences. Although it sounds mundane, it is paying attention that drives productivity, accountability, and ultimately increased profitability. My guest Neen James, author of 9 books, discusses WHO deserves your attention, WHAT matters most, and HOW to listen with your eyes to achieve more successful outcomes. Learn more at ...
Oct 31, 2021•32 min•Season 1Ep. 11
In business, your primary focus must be the value you provide to customers. Value is what makes people trade their money for a service or a product. My guest, Bob Burg, Hall of Fame Keynote Speaker and Bestselling Coauthor of “The Go-Giver" says "money is simply an echo of value. It's the thunder to values’ lightning." We dive deep into how companies, sales leaders, and their teams can communicate their value, sell at higher prices with less resistance, and grow their businesses based on referra...
Oct 16, 2021•26 min•Season 1Ep. 10
Too many companies invest too much money to acquire new clients instead of making current ones your volunteer marketers. My guest, Jay Baer, 6x author and Hall of Fame speaker shares leadership and business tips about: *How to 'Hug Your Haters' and why ("Don't whine about customers giving bad reviews, hug them for helping you become better at what you do.") *Tactics to make customers LOVE and talk about your brand *Design the right organizational structure to deliver the best customer experience...
Oct 05, 2021•33 min•Season 1Ep. 9
Did you ever have an extreme experience that changed the course of your personal and professional life? My guest, Darren Prince, best-selling author of Aiming High has achieved much fame, monetary success, and deep lows from drug addictions. Highlights: *What Aiming High means and lessons learned *How to overcome imposter syndrome *Leadership advice from iconic athletes (his clients) *The three words that can change lives and improve experiences Learn more about Stacy Sherman and Darren Prince a...
Oct 05, 2021•33 min•Season 1Ep. 8
How do you create and maintain a customer-centric culture where everyone cares about doing right for customers even when no one is looking? The answer: it starts with human focussed leaders at the top. Ashok Ramachandran, CEO, and President at , is known for leading organizations to achieve profitable success while caring for employees as a first priority. During the episode, you'll hear: How to get employees to deliver excellence even when no one is watching Proven tactics and skills to achieve...
Oct 03, 2021•25 min•Season 1Ep. 7
Are you using social media to build customer relationships, enhance customer service and gain competitive insights? , a digital marketing expert with 25 years of experience, starting in the early days of the internet (before social media was a thing), provides customer experience tactics that you likely never knew. Huffington Post has named Madalyn one of . Highlights: *What customer experience means in a digital world *Why you cannot ignore social media *Ways to personalize messaging *The value...
Sep 26, 2021•29 min•Season 1Ep. 6
Stacy Sherman interviews Dan Naiman (HR Lead, Corporate Affairs at Pfizer) about Dan’s human-centric approach to employee and customer experience as well as the importance of creating a corporate culture, where employees feel valued and empowered. Key Takeaways: -Look at the human side of change and partner with leadership to drive an employee experience, which results in excitement and engagement. -The employee experience begins before colleagues step foot into the company. Companies need to co...
Sep 19, 2021•22 min•Season 1Ep. 5
If you want to be the go-to brand that customers buy from instead of competitors, you must make every interaction point frictionless. Episode Highlights: *Why CX is not only for big companies *How we can ease friction *What we can do to avoid the hassle for our customers *How technology is changing our human connection with customers *How we can convince a leader to make changes *Advice for entrepreneurs Learn more about Stacy Sherman and Adam Toporek at . Access our FREE Customer Experience Aud...
Sep 11, 2021•29 min•Season 1Ep. 4
What does employee engagement mean? How do you motivate others to deliver customer excellence? Is it a good or bad idea to tie NPS & customer satisfaction results to employee bonuses? How does behavioral science impact CX? Stacy Sherman answers these questions with CX Pioneer and 7-time author, Colin Shaw. You'll likely want to play this episode twice to get all the actionable tips shared. Learn more about guest Colin Shaw and host Stacy Sherman at: . Access our FREE Customer Experience Audi...
Aug 23, 2021•27 min•Season 1Ep. 3
Net Promoter (NPS) is a popular way to gauge whether your customers are brand advocates (promoters) or dissatisfied (Detractors). Rob Markey, co-founder of the Net Promoter System at Bain, and Stacy Sherman discuss the meaning and evolution of NPS, misperceptions, and ultimate questions to measure customer satisfaction. You'll gain actionable tips to maximize customer loyalty and referrals the right way! Learn more about guest Rob Markey and host Stacy Sherman at: . Access our FREE Customer Expe...
Jul 16, 2021•27 min•Season 1Ep. 2
