An Honest Discussion Why I Shut My Brand Down | Disruptors podcast

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Episode description

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Episode description

800 episodes, 200 guests and 6 years in Rob decided to end The Disruptive Entrepreneur brand! Join Rob and his team Thom, Kieron and Harry whilst they discuss the reasons behind The Disruptive Entrepreneur brand change. They give behind the scenes reveals on what it takes to create a strong brand of six years and why now was the perfect time to change.

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KEY TAKEAWAYS

The podcast has come a long way in six years, from beginning with a basic microphone in a small room to a fully equipped multi-platform studio!

Developing a podcast and brand takes time, what Rob and his team has learnt in six years has been invaluable. They know what engages people and what content works best for Rob.

Changing the brand frees Rob up to move away from just the business and entrepreneur theme and allows him to explore a lot more diverse themes, content and guests.

There are a lot of guests who wouldn’t see themselves as a Disruptive Entrepreneur but would see themselves as a ‘Disruptor’ which meant they would turn interviews with Rob down. The label of Disruptor is much broader and gives more scope on who to interview for the podcast.

The change in brand allows it to be more reactive and therefore increases the ability to go viral which is so important in today’s world of branding.

Running a podcast is never plain sailing. The challenges and difficulties are part of the course and you must push through them to find true success. Rob and his team have all had their fair shares of worst moments but thankfully all their best moments more than make up for it and that’s just one of the exciting parts of building a brand.

The internet and social media used to be more like the wild west, until what many called the ‘ad-pocolypse” many platforms are now very strict on the content they allow to be hosted/shown and TDE has had multiple bans as part of this.

It’s important for Rob to get guests he doesn’t agree with. It creates great discussion and more engaging and interesting content. This is part of the TDE brand he has built and changing it to ‘Disruptors’ just allows more freedom to do this.

Rob and his team have always tried to ask their guests different questions, to stop them being bored of being asked all the same things and to create unique content.

Interviewing people is hard. Rob had a wealth of experience with public speaking but this couldn’t be any further removed than interviewing skills. Rob has now had six years of practice and conscious mastery and now his technique is so much better than when he started.

Many brands are scared of cancel culture. Rob isn't frightened of cancel culture but he is concerned about de-platforming.

BEST MOMENTS

“Now was the right time to do it, six years of the podcast. It frees us up to make better content without the need to always think about how we bring it back to business”

“It’s a bigger wider brand than it has ever been and it makes everything more tangible”

“For many years, social media was the wild west”

“Pablo Escobar, let’s be honest at that moment we were just like, let’s f**k our own concept”

“Sometimes when they are left leaving more that’s good”

“The interviewee should be talking 95% of the time…to get the most out of the guest”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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