Send us a text Did you know that waiting just 20 minutes to respond to a lead has the same conversion rate as waiting 24 hours? And that conversion rate is not very good! Real estate agents spend an inordinate amount of money buying leads and even generating their own leads but often never examine the effectiveness of their response or the time that it took them to respond. Responding timely can increase your likelihood of conversion by 391%. Maybe the problem is not the number or types of leads...
Jul 21, 2022•29 min•Season 2Ep. 87
Send us a text We finish our conversation with Jess Lenouvel this week on her book and strategy called More Money, Less Hustle . Today Jess discusses the Seven Pillars that will earn you more money without having to work yourself to death and hating your career. Jess specializes in helping real estate agents get to seven figures so these pillars are tried and true. Also, a very important UPDATE from the VA on non-allowable fees. Don't forget to like us and share us! Gary * Gary serves on the Sou...
Jul 14, 2022•28 min•Season 2Ep. 86
Send us a text Our whole lives we have been told the secret to success is out hustling the other person. Real estate more than any other profession has lived by this ethos. Well . . . Jess Lenouvel says maybe there is a better way. Maybe the industry is changing so much that working smarter is better than just hustling more. Jess is back on Dishin' Dirt again to discuss her new book More Money, Less Hustle and how being successful in real estate does not have to kill you and make you hate your c...
Jul 07, 2022•27 min•Season 2Ep. 85
Send us a text Superfans are customers who like you so much that they want others to work with as well and don't mind telling the world about it. In real estate we need as many Superfans as possible to grow our business to the next level. But how do we move our customers from clients to Superfans? Luck for you the world's most renown expert on Superfans, Brittany Hodak, joins Dishin' Dirt to teach you how to transform your customers into Superfans with ease. Brittany is an international speaker ...
Jun 30, 2022•43 min•Season 2Ep. 84
Send us a text The Federal Reserve just raised interest rates by 75 basis points!! This is the biggest increase by the Fed since 1994!! What does that mean for mortgage interest rate? Do we make too much out of the mortgage interest rate? YOU MIGHT BE VERY SURPRISED. Clint Hammond of Mortgage Network joins me today to discuss the federal interest rate increase and how it does not necessarily affect mortgage rates. We also discuss inflation's role in increasing mortgage interest rates. And are as...
Jun 23, 2022•36 min•Season 2Ep. 83
Send us a text The indisputable fact is inventory is extremely low and interest rates are still rising. What is disputable is how this will affect real estate agents. Our guest this week believes this is an opportunity for top real estate agents to shine. Today, a Top 1% agent and the broker of one of the largest agencies in the country, Jim Remley, joins Dishin' Dirt to give you real action items on how to make money in a market with low inventory and rising interest rates. It can be done. His ...
Jun 16, 2022•30 min•Season 2Ep. 82
Send us a text Kevin Kaufmann of the Kevin & Fred Podcast joins me again for the second week to finish our discussion on the business side of being a real estate agent. We also discuss what the future looks like for real estate agents, the services they will provide and how they will get paid. Also, I discuss real estate agents filing restrictions on properties requiring the owner to use the agent to sale the house now or in the future. Is it legal? Don't forget to like us and share us! Gary...
Jun 09, 2022•29 min•Season 2Ep. 81
Send us a text Being a real estate agent is a business. In all the talk about what is legal and how to market we often forget the business side of being a real estate agent. This week Kevin Kauffman of "The Kevin and Fred Show" podcast joins Dishin' Dirt to cover all kind of topics that relate to the business side of real estate. Kevin's podcast is one of the top ranked podcasts in the country and by listening to him this week you will see why his podcast is highly ranked and why he is a top ran...
Jun 02, 2022•28 min•Season 2Ep. 80
Send us a text Our new lawyer addition at Blair Cato, Meredith Noon, joins Dishin' Dirt to discuss changes that she has seen in the market since Covid and how many of those changes are here to stay in the industry. One of the keys to business is the ability to adapt and change to the consumer needs. Often businesses fail to react to what the consumer wants. Meredith discuss what she sees as those changes that the clients want and the industry will deliver. And as a follow up to last week's episo...
May 26, 2022•28 min•Season 2Ep. 79
Send us a text Inventory is ridiculously low. House prices are soaring and interest rates have gone up 2 percentage points in the last few weeks. Are we facing a real estate bubble that is about to burst? Is this 2009 all over again? Today we examine what the experts like Fortune, Forbes, MarketWatch, Realtor.com, Zillow and others are saying about the state of the real estate market as we enter the summer months. Don't forget to like us and share us! Gary * Gary serves on the South Carolina Rea...
May 19, 2022•30 min•Season 2Ep. 78
Send us a text If you have ever watched a show on the Food Network then chances are very good that you have seen Guy Fieri. He is one of the most well-known, most recognized brands in the Food industry. Guy knows his brand and how it sells for him without selling. On this episode of Dishin' Dirt Mike Cuevas, the Real Estate Marketing Dude, returns for part of two of his appearance to talk about what you can learn from Guy Fieri and his branding. Learn how Guy used his personal brand to complete ...
May 12, 2022•28 min•Season 2Ep. 77
Send us a text What is your "why"? You have to have a "why", your reason that people should use you as their real estate agent instead of one of the other 40,000 agents in your market. If you don't know your "why", how does the consumer? Mike Cuevas, the often irreverent and funny Real Estate Marketing Dude, joins Dishin' Dirt to teach you how to find your "why" and how to sale without selling. He is absolutely spot on and equally hilarious. Also, in this episode I examine a worrisome trend in s...
May 05, 2022•28 min•Season 2Ep. 76
Send us a text The myth in business is that Netflix killed Blockbuster. The reality is Blockbuster failed because they refused to listen to their customers. The customers wanted streaming. Blockbuster tried to convince the consumers they were wrong. And they failed. In real estate we are primed for a disrupter in the marketplace. Over the years we have seen disruptions in real estate in the form of the internet, social media, video and Zillow. So what is next? But more importantly, are you going...
Apr 28, 2022•30 min•Season 2Ep. 75
Send us a text You have probably heard of crazy internet challenges that have gone viral. Most recently there was the dumping cold water over your heard challenge. Most of these challenges are silly. But this one is incredible at expanding your sphere of influence and producing you beer. Matt Muscat, Director of Marketing at Treadstone Funding, joins Dishin' Dirt to discuss his challenge of having 60 lunches in 60 days with people who could be influential in his career. The results were amazing....
Apr 21, 2022•31 min•Season 2Ep. 74
Send us a text A Spring Break Special. I take a break today from real estate and bring you something different. What an honor it is to have actress Arischa Conner on Dishin' Dirt. Arischa, a Columbia native, stars in the Hulu Limited Series, Dopesick starring Michael Keaton. The drama series documents the introduction of OxyContin into our communities and how Perdue Pharma knew that the medicine was addictive. The series will absolutely piss you off but it is important to be watched. Arischa dis...
Apr 14, 2022•29 min•Season 2Ep. 73
Send us a text On this second of our two part interview with Garrett Maroon OF Business by Referral, learn how Garrett created a loyal business through his referral sphere. In his career he has become one of the top agents in Southeastern Virginia by working his referral sphere. And because his business comes through his friends and family he has never lost a client or had one cheat on him with another agent. No procuring causes issues!! Garrett understands real estate agents are not commodities...
Apr 06, 2022•29 min•Season 2Ep. 73
Send us a text Business can come from many different streams. You can get your business from pay for clicks, social media or referral spheres. Today Garrett Maroon, President of Business by Referral , shares his story of how he became one of the top real estate agents in Southeastern Virginia by only relying on his referral sphere. He has masterfully worked his sphere and developed a program that any agent can implement. Garrett has so much information that this Podcast is Part 1 of 2! Please li...
Mar 31, 2022•27 min•Season 2Ep. 72
Send us a text Low inventory is the hottest topic in real estate and is on every real estate agent's mind. It affects every decision of your buyer and/or seller. If only we could get more houses for sale. Unfortunately, the inventory situation is not going to get better anytime soon. So how do you navigate through this market and take your business to the next level? In this episode I examine what is causing the low housing inventory, when the experts think the inventory will increase and what y...
Mar 24, 2022•30 min•Season 2Ep. 71
Send us a text On this episode Eric Sachs, Co-Founder of Breakthrough Broker, discusses ten technologies that real estate agents should be using but may never have heard of. The PropTech market is expected to reach a value of USD 13.46 billion by 2026. PropTech is quickly becoming a driving force necessitating a change in the way real estate agents market products to their clients. After a successful career as a top producing Realtor, and Broker/Owner of a large company in Colorado, Eric co-foun...
Mar 17, 2022•30 min•Season 2Ep. 70
Send us a text Wholesaling and Love Letters continue to be two of the hottest topics in real estate. In this episode of Dishin' Dirt I examine the risks that real estate agents have when representing wholesalers or when acting as a wholesaler. I also examine the impact of the recent Oregon ruling that overturned the prohibition on Love Letters and the risk that agents incur in presenting the letter to sellers. Finally, I give you a preview of one of the PropTechs that Breakthrough Broker Co-Foun...
Mar 10, 2022•28 min•Season 2Ep. 69
Send us a text What would you do if you were injured and told you only had 3% of ever feeling anything below the neck? What would you do if you were only 18 at the time and had your whole life change in an instant? Would you walk again? Would you inspire the world, would you write a book, would you be seen by 300 million people in a Youtube video? Would Netflix make a film about you? Would you adopt 6 children and foster 19? Chris Norton not only would, he did. Today I bring you one of the most ...
Mar 03, 2022•46 min•Season 2Ep. 68
Send us a text Deciding whether or not you want to work with a real estate coach is not an easy decision. Not everyone needs a coach or even wants to build their real estate business to that level. If you are one of those agents that have thought about working with someone but was unsure what traits to look for in a coach and how to select a coach, this is a great podcast for you. Chris Prefontaine of the Smart Real Estate Coach Podcast joins me to discuss coaching, coachability and traits neede...
Feb 24, 2022•30 min•Season 2Ep. 67
Send us a text How many streams of referral sources do you have? If you are relying on just one or two streams for referral sources, what would you do if lost that stream? Would you be out of business? Today, I discuss the 7 Streams of Referral Sources That Consistently Produce with Jeff Lobb , founder of Sparktank Media. Jeff has been named by Inman News as a Top 100 Influencer in Real Estate and he has also earned the ranking of Top 20 Most Powerful People in Social Media. In short, he is a G....
Feb 17, 2022•36 min•Season 2Ep. 66
Send us a text This week I continue to examine what happens when your client cheats on you with another agent. On of the most effective tools available to you is arbitration through the REALTORs Association. This episode examines the factors that can determine who wins a procuring cause case. Whether you are a REALTOR or not these factors will help decide who might be entitled to the commission. ALSO, I have a HUUUUGGGGGEEEEE announcement you don't want to miss in this episode and I finish my To...
Feb 10, 2022•29 min•Season 2Ep. 65
Send us a text Every day I hear real estate agents complain that their clients cheated on them with another agent. Sometimes this happens even after the buyer has found a house with the first agent. In this podcast I discuss the three issues that are causing or allowing your client to cheat as well as provide you with some real strategies on how to stop it. Plus in As Gary Sees It, I give you my #5 and #6 top streaming series shows. Like, share and subscribe!!!! Gary * Gary serves on the South C...
Feb 03, 2022•30 min•Season 2Ep. 64
Send us a text It is not every day that the CEO of one of the fastest growing brokerages in the country will graciously give you 30 minutes for your podcast. Josh Harley, CEO of Fathom Realty, did just that. Josh joins me on Dishin' Dirt to discuss how Servant Leadership can help you explode your business in 2022. Servant leadership leads to a referral stream that can take your business to the next level without paying for clicks or chasing business. Josh is an incredible speaker who appears reg...
Jan 27, 2022•35 min•Season 2Ep. 63
Send us a text This week we examine who has to attend the closing and what do you do if the buyer or seller cannot attend the closing. One of the good things that came out of Covid was Zoom and the new flexibility this platform provides for closings. If you find yourself in a situation where your buyer or seller cannot attend the closing there are now so many options for the parties. So check out this week's podcast on all of the options now available. Also, in As Gary Sees It I give you half of...
Jan 20, 2022•29 min•Season 2Ep. 62
Send us a text Somehow I pulled it off guys! I got Krista Mashore to come on Dishin' Dirt and share her strategies on how to create videos that clients actually want to watch. Krista and I talk about when to begin marketing a client, the para-social relationship and the 6E's of content marketing. You don't want to miss all the freebies from one of the Top Coaches in Real Estate! Krista has been in the Top 1% of realtors nationwide for 20 years. Her Podcast FIRED UP is one of the best in the indu...
Jan 13, 2022•35 min•Season 2Ep. 61
Send us a text Instagram Reels was recently released to compete with TikToc. Quickly Instagram Reels has become a great marketing tool for real estate agents. If you are not heavily vested in marketing on social media, you are in very real danger of losing out in this market. Social media is an inexpensive and effective marketing tool. And believe it or not, anyone can do it. In today's episode of Dishin Dirt, Sarah Hasch, the Marketing Technology Director for WEST, in collaboration with WFG Nat...
Jan 06, 2022•30 min•Season 2Ep. 60
Send us a text Dishin' Dirt finishes up our three week series on getting you ready to earn in 2022. Over the past two episodes I examined what the experts predict for 2022 and possible road blocks to your goals. This week I look at proven techniques to help you set legitimate goals and a plan to to achieve them. The plan is simple and was taught to me by Best Selling Author, Dr. Cindy McGovern, "The Doctor of Sales". Plus, I dish the dirt on the the lawsuit against a Florida Realtor concerning m...
Dec 30, 2021•28 min•Season 2Ep. 59
