🎙️ Episode Summary: Story to Sell Waitlist here ! In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of personal storytelling in content creation, especially during the back-to-school season. She shares insights on how to connect with audiences through relatable experiences and offers practical content ideas that blend personal anecdotes with marketing strategies. The episode emphasizes the significance of brand awareness, engagement, and sales content, ...
Aug 14, 2025•26 min
🎙️ Episode Summary: In this episode of the Direct Sales Done Right, Katy identifies three common challenges that hinder content success: hiding behind information instead of sharing transformation, using copycat content that lacks personal voice, and relying on trends without a clear strategy. She introduces the V3 framework as a guide for effective storytelling and invites listeners to join her Story to Sell cohort for deeper learning. Story to Sell Cohort: https://services.katyursta.com/offer...
Aug 07, 2025•21 min
🎙️ Episode Summary: In this episode, Katy Ursta emphasizes the importance of storytelling in marketing, particularly in direct sales. She discusses how effective storytelling can create a deeper connection with the audience and shares specific techniques for crafting engaging story hooks. Katy provides examples of various hooks that can resonate with different audiences, highlighting the significance of vulnerability and relatability in building trust. The Story to Sell Cohort is LIVE: https://...
Jul 31, 2025•20 min
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta emphasizes the critical role of storytelling in direct sales. She discusses common pitfalls that direct sellers face, such as focusing on facts rather than emotions, and the importance of authenticity in connecting with potential customers. Katy provides actionable insights on how to improve storytelling techniques to enhance engagement and drive sales, encouraging listeners to make small adjustments for sign...
Jul 24, 2025•17 min
🎙️ Episode Summary: Katy Ursta delves into the art of story marketing, emphasizing the importance of personal storytelling in building a brand and connecting with an audience. She shares insights from her experiences and highlights how effective storytelling can transform marketing strategies. Katy encourages listeners to dig deep into their own stories, bridging the gap between their past and present to create impactful narratives that resonate with others. Katy offers 3 key questions every bu...
Jul 17, 2025•18 min
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, I’m opening up about something that’s been really present in my life lately—change. From personal shifts to business pivots, I’ve been on a bit of an emotional rollercoaster, and I wanted to bring you along for a real, honest conversation about what that actually feels like. If you’ve ever found yourself clinging to comfort but also craving something more, this episode is for you. You’re not alone in the hard stuff, and...
Jul 10, 2025•17 min
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal journey through transitions and changes in her life, reflecting on the emotional rollercoaster that comes with navigating these shifts. She emphasizes the importance of embracing uncertainty, taking risks, and having faith in the process. Katy encourages listeners to recognize that they are not alone in their struggles and that it's okay to seek safety while also being open to new opportun...
Jul 03, 2025•18 min
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the theme of resistance, particularly in the context of personal growth and business. The episode encourages listeners to confront their fears and take the first step towards their goals, reminding them that peace comes from action rather than avoidance. ✨ What You’ll Learn in This Episode: Resistance often hides behind logic and excuses. Avoidance is exhausting and counterproductive. Naming our res...
Jun 26, 2025•20 min
🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of maintaining cohesion between personal relationships and business success. She highlights the concept of the 'quiet drift' in relationships, particularly for ambitious women, and shares five signs that indicate a relationship may be drifting. ✨ What You’ll Learn in This Episode: Cohesion at home is essential for business success. Ambitious women can still value and appreciate their ...
Jun 19, 2025•15 min
Register Here & save $5 for the the LiveWorkshop: "5 Hidden Intimacy Killers Most Marriages Face - Hosted by Tony and Alisa DiLorenzo " on June 25th, 2025 at 8pm EST 🎙️ Episode Summary: In this episode, Katy Ursta shares her personal journey of striving for goals and the lessons learned from her family, particularly her children's perspective on success and failure. She emphasizes the importance of detaching self-worth from outcomes, modeling resilience for future generations, and celebrati...
Jun 12, 2025•18 min
🎙️ Episode Summary: In this raw and relatable episode, Katy shares an unexpectedly powerful lesson from her own life—starting with a missing earbud case and leading into a deeper realization about how confidence is earned, not gifted. If you've ever broken a promise to yourself and felt your confidence take a hit, this one’s for you. Tune in for a story that will challenge you to stop overthinking, start committing, and lead with integrity—even in the messy middle. You’ll walk away with a power...
Jun 05, 2025•28 min
In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the vital relationship we have with ourselves, emphasizing the importance of self-acceptance and personal growth. She shares her journey through loneliness, radical ownership, and the transformative power of journaling and mindfulness. Katy encourages listeners to embrace their own strength and to reflect on their definitions of success, ultimately guiding them towards a more fulfilling and authentic life. What You’ll Le...
May 29, 2025•30 min
One Extraordinary Marriage Podcast hosts (Tony and Alisa DiLorenzo) join Katy on the Direct Sales Done Right podcast for a powerful and candid conversation on marriage, entrepreneurship, and the challenges that arise when ambitious women pursue big goals. Whether your spouse is involved in your business or not, this episode will help you bridge communication gaps, navigate different personality styles, and reconnect with what matters most—your marriage. What You’ll Learn in This Episode: - Why y...
May 22, 2025•50 min
In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the complexities of relationships within the direct sales industry, focusing on friendships. She discusses the impact of direct sales on personal connections, introduces the three affinities that bond female friendships—symmetry, support, and secrecy—and emphasizes the importance of setting healthy boundaries. Katy encourages listeners to reflect on their relationships, identify signs of solid friendships, and understand...
May 15, 2025•30 min
In this episode of the Direct Sales Done Right podcast, Katy Ursta introduces a month-long series focused on the importance of relationships in direct sales with 7 reflective questions to ask yourself NOW about your relationships and the impact your business may be having on them. She emphasizes the need for connection, self-reflection, and the impact of personal relationships on business success. Throughout the month of may, Katy will explore friendships, marriage, and self-worth, providing act...
May 08, 2025•20 min
Ever wonder what happens after someone reaches out about your product? In Part Two of this series, I’m walking you through my exact follow-up strategy—the one that consistently turns interest into income. If you’ve ever felt awkward or unsure about what to say after sending a cart link, this episode is your script, your system, and your confidence boost. I’m giving you real examples from my DMs, the timeline I use, and the psychology behind what works. Whether you're new to sales or rebuilding y...
May 01, 2025•26 min
Does it feel like you’ve grown or evolved, but your brand hasn’t caught up? Or maybe you’ve experienced a life quake or you’ve changed your services/offers and now what used to work doesn’t work. Here’s what to do when your online presence starts to feel like a version of you that no longer exists. What You’ll Learn in This Episode: Going beyond the “box” - what a personal brand needs to be in 2025 Embracing your personal evolution Reconnecting with a brand that feels like you Episode Highlights...
Apr 24, 2025•29 min
We often hear generic advice about how you never really fail,” bu maybe that’s the wrong way to look at it. Katy explores what it can look like to embrace failure and allow yourself ot move forward from it. With practice (and non generic advice) she reveals how she’s been able to cope with a season of failure. What You’ll Learn in This Episode: Feeling your way through the failure,how to find the lessons in the failure. Owning your role in the failure- why extreme responsibility makes all the di...
Apr 17, 2025•24 min
In today’s episode, we unpack the power of storytelling for your sales. Katy walks you through the exact formula to ensure that your story is relevant to the audience and positions you as the guide in someone’s journey! What You’ll Learn in This Episode: The Exact Formula to turn Likes into Sales Storytelling Formula for Sales How to Become a Guide in Someone’s Journey Highlights from this episode: [04:16] - Katy Explains the Power of Storytelling for Sales [08:59] - Crafting Relatable Content [...
Apr 10, 2025•22 min
In this episode Katy shares a personal experience of how the lessons she learned through her current season of business and her previous experience as cancer survivor impacted how she helped her son over a recent adversity. In this episode she shares three examples of underdog mentality every entrepreneur needs. ✨ What You’ll Learn in This Episode: 🔹 Katy refutes the belief that we don’t have control over the outcomes. 🔹 Look at the granular steps that you can take to get closer to the desired...
Apr 03, 2025•28 min
In this deeply personal and heartfelt final episode of the Direct Sales Done Right podcast, Katy Ursta reflects on her journey through grief and joy following a significant transition in her business. With openness and vulnerability, Katy shares the challenges of navigating change in the network marketing industry and the crucial role faith plays in making life-altering decisions. Katy expresses her immense gratitude for her partnership with Melanie and the incredible experiences they’ve shared ...
Mar 27, 2025•19 min
In this heartfelt episode of the Direct Sales Done Right podcast, Katy Ursta opens up about the powerful role mindset plays in entrepreneurship and direct sales. She passionately shares how every setback isn't a failure but rather a precious opportunity to begin again—this time, with the wisdom and experience we’ve gained. Katy dives deep into the transformative mindset shifts that are essential for true success and offers practical, actionable steps for entrepreneurs who are ready to level up. ...
Mar 20, 2025•33 min
On this episode of The Direct Sales Done Right Podcast, Melanie Mitro gets real about the emotional rollercoaster of direct sales—the self-doubt, the fear of rejection, and the moments when giving up feels easier than pushing forward. She opens up about her own struggles with rejection, sharing the raw, behind-the-scenes moments when she questioned if she was really cut out for this business. But through those tough experiences, she learned that success isn’t about having the perfect strategy—it...
Mar 13, 2025•24 min
In this episode of the Direct Sales Done Right podcast, hosts Melanie Mitro and Katy Ursta sit down with Lauren Hale, a mature beauty influencer and author, for an inspiring conversation about living unapologetically and rediscovering joy in midlife. Lauren shares her journey from teaching to becoming a business influencer, emphasizing the importance of authenticity, vulnerability, and intentionality in both life and business. Together, they explore the challenges women face as they navigate lif...
Mar 06, 2025•34 min
In this episode of the Direct Sales Done Right podcast, Melanie Mitro dives into the essential mindset shifts needed to successfully build a team in direct sales. She shares her personal journey, breaking down the common fears and limiting beliefs that hold many direct sellers back from recruiting. Melanie emphasizes that leadership isn’t about having all the answers—it’s about having the willingness to serve, mentor, and invite others into the opportunity. She reminds listeners that recruiting ...
Feb 27, 2025•22 min
In this episode of Direct Sales Done Right , Katy Ursta dives into the power of storytelling in marketing and how it can transform the way you connect with your audience. She breaks down a simple yet effective storytelling framework—covering the essential elements of a compelling narrative, from setting the stage to creating rising tension, delivering a climactic moment, and wrapping up with a resolution. Using relatable examples, including moments from Friends , Melanie illustrates how great st...
Feb 20, 2025•23 min
In this episode of The Direct Sales Done Right Podcast, Katy shares a recent realization about her business—there are areas that have become a bit disheveled. But instead of getting overwhelmed, she’s tackling it head-on! If you’ve ever felt like things are slipping through the cracks, this episode is for you. Katy walks through three powerful tips and strategies to help you clear the mental and physical clutter, get back on track, and reignite your productivity. Plus, she dives into the art of ...
Feb 13, 2025•16 min
January sets the foundation, but February is where we refine, adjust, and push forward. In this episode of The Direct Sales Done Right Podcast, Melanie Mitro reflects on what she learned—both personally and in business—and how to align our words with our actions. Whether January was a strong start or felt like a struggle, February is an opportunity to shift, grow, and create more peace and success. She dives into what hard work is holding you back, where you need to pivot, and how to rewire your...
Feb 06, 2025•25 min
In this episode, Katy Ursta and Melanie Mitro share their inspiring journey of transitioning into new direct sales ventures after parting ways with their previous company. They dive into the challenges and rewards of starting fresh, offering valuable insights on personal growth and the strategies they’re implementing to help others thrive in direct sales. This candid conversation highlights the importance of creating peace in both business and life, the joy found in the process, and the power of...
Jan 30, 2025•30 min
In this episode of the Direct Sales Done Right podcast, Melanie Mitro and Katy Ursta dive deep into the challenges many face when it comes to staying motivated and building momentum in direct sales and network marketing as the new year begins. They share insightful analogies from fitness and personal development, drawing parallels between personal growth and business success. Throughout the conversation, Melanie and Katy explore how accountability, connection, and emotional growth play pivotal r...
Jan 27, 2025•31 min
