Understanding the Buyer Journey with Jana / ep169

I feel like this topic of the buyer journey doesn’t get discussed enough in the online small business space and many times we are so focused on each individual marketing channel that it’s hard to see the big picture of how everything is working together.

In this episode, Jana and I talk all about Eugen Schwartz Buyer Journey framework, from his book "Breakthrough Advertising". 

More specifically, we go through these questions: 

• What is the buyer journey? Where does that concept come from and why should we care?

• How can we intentionally design our own buyer journeys?

• Capturing data from the actual journey of someone finding you online.

• How to take this information we learn and apply it to our websites and marketing.

Get full episode show notes here: https://digitalbloomiq.com/pod/buyer-journey

Hang out with me on Instagram here: https://instagram.com/digitalbloomiq