Digitally Overwhelmed - podcast cover

Digitally Overwhelmed

Cinthia Pachecowww.digitalbloomiq.com
This show is for female entrepreneurs and health and wellness businesses to feel less overwhelmed about their digital marketing and SEO marketing for their online business. Cinthia talks to various experts about how to best approach online marketing, Google Analytics and SEO to be successful, while still staying sane.
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Episodes

Embracing your needy with Mara Glatzel (encore)/ep.330

I love finding other inspiring women podcasters and Mara Glatzel is one of them. I happened to find her podcast (Needy - https://itunes.apple.com/gb/podcast/needy/id1389278344?mt=2 ) and immediately connected with her work. In this episode we talk about how women can advocate for their needs, creating a sustainable business in terms of energy (without the burnout), and how to set goals from a centered place. I also ask Mara what metrics she tracks that feel good in her own business. Mara's links...

Jul 18, 202543 minSeason 1Ep. 330

How long should my blog post be? / ep329

This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/how-long-should-my-blog-post-be-for-seo Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overni...

Jul 11, 202519 minSeason 1Ep. 329

Small is the new big with Paul Jarvis(encore)/ ep328

This is a great time of year to reflect and actually FEEL your business. What are you working towards? What are your big goals? During this episode with Paul Jarvis, we get into how to question growth and start thinking about impact instead. We also talk about how to define your own success and understand your enough. This episode is for you if you are feeling lost about your north and want to align yourself back to what is right for you and your business. Paul Jarvis is the author of Company of...

Jul 04, 202536 minSeason 1Ep. 328

SEO Tips for Beginners(encore)/ ep327

I love teaching about SEO! Here are three beginner tips for doing SEO (without the overwhelm!). Get more information about the Traffic Boost Email course here: https://digitalbloomiq.com/traffic-boost Website Links: Full episode show notes for this episode: https://digitalbloomiq.com/seo-tips-for-beginners Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overni...

Jun 27, 202525 minSeason 1Ep. 327

Scaling your business with Courtney Chaal (encore)/ep326

It is so exciting for me to get to interview my own mentors when it comes to online business and balancing that with the lifestyle you want. Courtney Chaal is one of those people for me. She runs the Rule Breaker’s club, where she teaches women how to package and sell their brilliance. In this interview with Courtney, we talk about some keys to scaling your business, why it’s important to step out of the solopreneur mindset, and how to motivate yourself to get things done. We also get into how s...

Jun 20, 202532 minSeason 1Ep. 326

Local vs. Web Based SEO (encore)/ep325

If you are a business that focuses on attracting clients who are close to you geographically, this episode is for you. I talk about the difference between doing Local SEO vs. Global (or Web Based) SEO. Website Links: Full episode shownotes for this episode: http://digitalbloomiq.com/seo/localseo Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free w...

Jun 13, 202525 minSeason 1Ep. 325

Biggest SEO Mistakes when Migrating Your Site (encore)/ep324

In this episode of the Digitally Overwhelmed podcast I talk about the top mistakes you need to avoid and how to plan for your site migration. I cringe when I hear the horror stories of business owners who didn’t have a plan for migrating their sites. Here are a few: - 30% drop in site traffic over 3 months - Data gaps (o no data) in their Google Analytics - 404 errors across their entire site that wreak havoc Making sure you have a solid migration plan in place BEFORE migrating your site is key ...

Jun 06, 202519 minSeason 1Ep. 324

How to use your keywords correctly (encore)/ ep.323

Let’s talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/keywords Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free ...

May 30, 202516 minSeason 1Ep. 323

Discovering your one business vision with Mike Michalowicz (encore) / ep321

This week on the Digitally Overwhelmed podcast I got to interview author and popular keynote speaker, Mike Michalowicz. I had so much fun interviewing Mike because he has so much wisdom to share about running your small business finance (among other things). Sometimes when it comes to “serious” topics like doing the finances in our business, it can be hard to find resources and frameworks that are motivating to follow. And all of Mike’s books do exactly that: the inspire you to take action, but ...

May 23, 202535 minSeason 1Ep. 322

Web Dev vs. Web Designer vs. SEO (encore)/ ep321

This is such a good question and one that I took for granted in many ways, since I’ve seen how all these skills and roles overlap and connect within many client projects. My first recommendation is that instead of thinking of them as people, think about them as unique skill sets. So you might have someone who is a Web Developer/Web Designer hybrid. Or a Web Developer who also has SEO skills. There can definitely be cross over between each of these roles. Also, you might have someone who is a sup...

May 16, 202534 minSeason 1Ep. 321

SEO strategies for older websites (3+ years old)/ ep.320 (encore)

Last week I did a post on how to start doing SEO on a new site and this week I’m juxtaposing that blog post with this one: doing SEO on older sites (3+ years old). Although all sites have a specific amount of time they’ve been online, when I mention age here, also take into account how intentional you’ve been with your blog writing and SEO. Have you specifically picked and used new keywords? Have you looked at your Google Analytics data? Have you thought about the experience you want people to h...

May 09, 202535 minSeason 1Ep. 320

SEO strategies for new sites (1-3 year old)/ ep.319 (encore)

I’m writing this on a cool fall morning. I was reflecting how these transition months feel strange to me, like my body is out of place, trying to adjust to the shift of temperature. Getting out of bed feels different and overall it’s just a different reality. Maybe that “awkward” feeling is something that also happens when you are first trying to work on your website traffic. Sometimes things can feel off at the beginning and you keep wondering what you are doing wrong. You aren’t doing anything...

May 02, 202532 minSeason 1Ep. 319

How to build a referral system with Lauren Pawell (encore) / ep.318

When I met Lauren several years ago, I was impressed by her approach to connecting with other businesses that could refer work. I was wanting to bring her on to the podcast for awhile to talk about her referral system. During this interview we talk about: How she got started into referral marketing Results from her referral system Where to get referrals and starting to build that process Quality vs. quantity of contacts Lauren’s Links: https://www.bixamedia.com/ More about Lauren: Lauren Pawell,...

Apr 25, 202533 minSeason 1Ep. 318

What is an SEO Audit?/ ep.317

The SEO world is a fascinating mix of technical, marketing, and creativity. All these things need to come together to have an awesome SEO strategy. I almost feel like the words “SEO” can’t fully encompass everything it means to me and part of me wishes I could just invent new words for Search Marketing. In my humble opinion, doing an audit or assessment is the first step of any successful SEO adventure because you can’t make any progress toward your goals if you don’t know where you currently st...

Apr 18, 202524 minSeason 1Ep. 85

Slowing down for better results with Kerri Twig (encore)/ ep316

It is immediately apparent when you talk to someone who is very passionate about what they do. Well, Kerri is one of those people. I jived with Kerri from the start because she is so grounded on how to show up on LinkedIn in a way that doesn’t feel spammy or cookie cutter (which reminded me so much of my own style with SEO). Books & Resources Mentioned in the Podcast: The Artist’s Way - Julia Cameron : https://juliacameronlive.com/the-artists-way/ Sara Silecky More about Kerri: I help people...

Apr 11, 202525 minSeason 1Ep. 316

Pinterest Marketing for Book Promotion with Debbie Gonzalez/ ep315

In this conversation, Debbie Gonzales shares her expertise on using Pinterest as a powerful marketing tool for authors. She discusses how Pinterest functions as a visual search engine, the importance of pre-publication marketing, and the evergreen nature of content on the platform. Debbie emphasizes the need for authors to identify themes in their books to effectively market them on Pinterest, and she shares her personal journey into Pinterest marketing, highlighting the long-term benefits of co...

Apr 04, 202529 minSeason 1Ep. 315

Instagram SEO with Molly Cahill (encore) / ep314

In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also talk about customer journey convo, and how to understand your Instagram metrics. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/molly-cahill Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/...

Mar 28, 202534 minSeason 1Ep. 314

SEO and AI (March 2025 update) / ep313

In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the evolving landscape of AI and SEO in digital marketing. She emphasizes the complementary relationship between AI and SEO, highlighting the importance of a solid SEO foundation for effective AI optimization. Cinthia shares insights on how her agency is integrating AI into their marketing strategies, including the development of custom AI assistants for clients. She also hints at expanding services beyond tradi...

Mar 21, 202516 minSeason 1Ep. 313

How to use your keywords correctly on your website (encore) / ep312

Let’s talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/keywords Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free ...

Nov 15, 202416 minSeason 1Ep. 311

How to get ranked in Google maps (encore) / ep311

In this episode, host Cinthia Pacheco discusses how therapists and counselors can enhance their digital presence, particularly through Google Maps and local SEO. She emphasizes the importance of a strong Google Business Profile, maintaining NAP consistency, and actively managing ratings and reviews to improve visibility and attract clients. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/get-ranked-google-maps Get email updates on all podcast episodes (+ SE...

Nov 08, 202431 minSeason 1Ep. 311

Experience, Expertise, Authoritativeness, Trustworthiness (or EEAT) / ep310

In this episode of the Digitally Overwhelmed podcast, Cinthia discusses the critical concepts of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) in the context of SEO, particularly for YMYL websites (Your Money, Your Life). Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/e-e-a-t Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dr...

Nov 01, 202436 minSeason 1Ep. 310

Should local businesses do website SEO? (encore) / ep309

In this episode we dive into what it means to do SEO for local businesses, emphasizing the importance of understanding individual business needs, marketing styles, and audience engagement. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/local-seo-website Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webi...

Oct 25, 202421 minSeason 1Ep. 309

In A Water Boil: Fear and Business (encore) / ep308

In this episode of the Digitally Overwhelmed podcast, Cinthia explores the theme of fear in entrepreneurship. She shares her unique experience of recording the episode while waiting for water to boil, using this metaphor to discuss how fear can take over business decisions. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/fear-and-business Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digital...

Oct 18, 202419 minSeason 1Ep. 308

Writing for SEO with your brand voice / ep307

In this episode of the Digitally Overwhelmed podcast, Cinthia Pacheco discusses the intricacies of writing for SEO, emphasizing the differences between personal writing and content aimed at attracting website traffic. She normalizes the discomfort that comes with learning SEO writing and encourages listeners to approach it with curiosity. Cinthia highlights the importance of understanding keywords, creating valuable content for readers, and balancing personal voice with SEO requirements. She als...

Oct 11, 202419 minSeason 1Ep. 307

SEO Best Practices for Migrating a website (Behind the scenes) / ep306

Taking you behind the scenes of the SEO Seasons Society where I walk through website migration best practices for SEO. This is a snippet of one of our demo call where we talk about canonical issues, content management, and keyword optimization. More information about the SEO Seasons Society here: https://courses.digitalbloomiq.com/seo-seasons-society Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/website-migration-best-practices Get email updates on all po...

Oct 04, 202412 minSeason 1Ep. 306

Are redirects bad for SEO? (encore) / ep305

In this episode Cinthia discusses the complexities of redirects in SEO. She explains the importance of using redirects thoughtfully to enhance user experience and maintain website rankings. The episode covers different types of redirects, best practices for implementation, and the significance of monitoring their effects on page rank. To get on the Homegrown Traffic SEO course waiting list, click here: https://digitalbloomiq.com/homegrown-traffic-waiting-list More information about the SEO cours...

Sep 27, 202420 minSeason 1Ep. 305

Behind the scenes of the SEO Course / ep304

I’m so excited to be taking you behind the scenes of the Homegrown Traffic SEO course. In this episode I’m going to be sharing a few different snippets from the different modules for you to get a taste of the SEO course is like. To get on the Homegrown Traffic SEO course waiting list, click here: https://digitalbloomiq.com/homegrown-traffic-waiting-list More information about the SEO course itself here: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course Website Links: Full episode s...

Sep 20, 202424 minSeason 1Ep. 304

Website Structure (and how it helps you rank) (encore) / ep303

In this episode, Cinthia discusses the importance of website structure for ranking in Google. She explains that a cohesive and easy-to-follow structure is crucial for both humans and search engines to navigate and understand the content on a website. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/website-structure Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email 90 Day S...

Sep 13, 202427 minSeason 1Ep. 303

How to learn from your competition data (encore) / ep302

In this episode, Cinthia discusses how to learn from your competition data, specifically in relation to SEO competitive data. She emphasizes the importance of understanding your keywords and getting awareness of where you're ranking and getting traffic from. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/learn-from-seo-competitor-data Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloom...

Sep 06, 202426 minSeason 1Ep. 302

Using Debt as a Tool for Business Growth with Danielle Hendon / ep301

In this conversation, Cinthia interviews Danielle Hayden, a fractional CFO, about money management and financial mindset for women-owned businesses. They discuss the importance of continually learning and seeking support in managing finances, as well as common mindset issues that women face. We can’t wait for you to listen to this incredible episode! Danielle’s links: Website: https://4cornerscfo.com/ LinkedIn: https://www.linkedin.com/in/danielle-hendon/ Instagram: https://www.instagram.com/4co...

Aug 30, 202435 minSeason 1Ep. 301
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