In this episode, Cinthia celebrates the 300th episode of her podcast and reflects on her journey as a podcaster and a mom. She shares updates on her daughter's growth and development, her experience navigating motherhood and business, and how things have evolved over time. Information about the Mom Biz Mastermind 2024 here: https://courses.digitalbloomiq.com/mom-biz-mastermind-2024 Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/mom-update-august-2024 Get e...
Aug 23, 2024•20 min•Season 1Ep. 300
In this episode, Cinthia discusses what to do when you don't like your SEO keywords. She reassures listeners that it's normal to feel this way and provides tips for handling this situation. We hope this helps keep you motivated and consistent with your SEO efforts. More information about SEO Holiday Prep Workshop here: https://courses.digitalbloomiq.com/seo-holiday-prep-workshop/ Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/dont-like-my-keywords Get emai...
Aug 16, 2024•24 min•Season 1Ep. 299
In this conversation, Cinthia and Calvina discuss the importance of keywords in branding and SEO. They explain how keywords help businesses get seen and connect with their target audience. They also discuss the different types of keywords, including transactional and informational keywords, and how they can be used to attract and retain clients. Lots of great tidbits and actionable advice in this episode! More information about Calvina here: https://www.instagram.com/yourbrandspark/ and here: ht...
Aug 09, 2024•38 min•Season 1Ep. 298
Welcome the behind the scenes SEO Seasons Society demo call! In this call I take you behind the scenes in my SEO membership and you see exactly how our monthly demo calls go down. We cover keyword research, SEO tool errors and a few other things. Enjoy! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/seo-demo-call-july24 Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email ...
Aug 02, 2024•23 min•Season 1Ep. 297
In this episode, I share my experience at the Ravel Retreat and the importance of finding spaces for personal exploration and reflection. The retreat provided a safe and open space for conversations about business and lifestyle goals, and we were all able to support and learn from each other. Can’t wait for you to listen! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/ravel-retreat-reflections Get email updates on all podcast episodes (+ SEO tips, behind t...
Jul 26, 2024•19 min•Season 1Ep. 296
In this conversation, Shelly and I discuss the use of AI in copywriting and content creation. We emphasize the importance of using AI as a tool to enhance and amplify human creativity, rather than replacing it. We provide tips for using AI effectively, such as preparing beforehand, injecting personality and refining the content, and experimenting with different angles and formats. We also highlight the need for human input and editing to ensure the content resonates with the audience. Overall, w...
Jul 19, 2024•49 min•Season 1Ep. 295
In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity keywords and making improvements to the page. I also suggest integrating relevant keywords into old content that may not be relevant anymore. I highlig...
Jul 12, 2024•25 min•Season 1Ep. 294
In this conversation, I discuss the importance of web analytics, specifically Google Analytics, for small businesses. I provide tips on how to approach the conversation with clients, how to integrate web analytics into existing services, and how to communicate the results effectively. I emphasize the value of web analytics in showing clients the results and progress of their online presence. I also suggest different pricing strategies for offering web analytics as a service. Website Links: Full ...
Jul 05, 2024•17 min•Season 1Ep. 293
In this episode, I discuss why your website traffic may be going down and provide insights into both external and internal factors that could be affecting it. I cover topics such as changes in search trends, increased competition, Google algorithm updates, search intent, content quality, and technical issues. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/website-traffic-going-down Get email updates on all podcast episodes (+ SEO tips, behind the scenes, a...
Jun 28, 2024•32 min•Season 1Ep. 292
In this episode, I look through some strategies for analyzing and overcoming plateaued traffic to improve SEO performance. I clarify that experiencing a traffic plateau is typical and should not be viewed as a setback. The focus is on pinpointing specific keywords and pages with potential for improved rankings. I advise utilizing the Search Console to determine which pages are excelling and which ones have declined in ranking. I also highlight the importance of targeting new keywords to reach pr...
Jun 21, 2024•20 min•Season 1Ep. 291
Let’s talk tips for using Google Analytics 4 effectively with clients. Here we cover how to understand your client’s goals and relate them back to GA4, as well as one simple report you can start sharing with client’s today that is easy for both of you to wrap your head around. Can’t wait for you to listen! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/using-ga4-with-clients Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and earl...
Jun 14, 2024•17 min•Season 1Ep. 290
Let’s talk about visibility and SEO! In this conversation with my friend Calvina, we talk about the concept of visibility and its significance for brands and businesses online. We cover both SEO and visual branding in achieving visibility, as well as the practical means of enhancing visibility through different online platforms. We also review the importance of keywords and the analysis of search console data in shaping marketing and branding strategies. Website Links: Full episode shownotes for...
Jun 07, 2024•33 min•Season 1Ep. 289
Ok - let’s get slightly technical for a second. Let’s talk about long tail vs. short tail keywords. This is something my clients and audience have asked me about and I want to give you some pointers when it comes to picking the right length keywords for your blog and website. Full episode shownotes: https://digitalbloomiq.com/seo/long-tail-vs-short-tail What You'll Learn in This Episode: Optimize directories and ratings and reviews to attract more leads Use relevant keywords to connect with pote...
May 31, 2024•22 min•Season 1Ep. 288
Let’s talk SEO strategies specifically for Lawyers. In this episode I talk about optimizing your local SEO directories and ratings and reviews to attract more leads. I also highlights the significance of using relevant keywords and creating optimized websites to convert leads into clients. Full episode shownotes: https://digitalbloomiq.com/seo-for-lawyers What You'll Learn in This Episode: Optimize directories and ratings and reviews to attract more leads Use relevant keywords to connect with po...
May 24, 2024•13 min•Season 1Ep. 287
This is such a special conversation with Hubert Johnson, a tax attorney and our client at DBIQ. We discussed our successful partnership in improving the SEO and online presence of Guardian Tax Law. Initially, Hubert had reservations about SEO due to past experiences with other companies, but working with our team has brought significant growth and profitability to his business. The collaboration and communication between Hubert and us have been key factors in our success. Hubert expresses his co...
May 17, 2024•27 min•Season 1Ep. 286
In this episode, Cinthia discusses how to pick the right keywords for your online business. No previous tech knowledge is required to understand this and start taking on your SEO today. Full episode shownotes: https://digitalbloomiq.com/seo/how-to-choose-keywords-for-seo What You'll Learn in This Episode: How to align your keywords with your business goals and target audience What it looks like to connect your keywords with your overall marketing strategy Why an an experimental mindset is import...
May 10, 2024•43 min•Season 1Ep. 285
In this conversation, Ashley and Cinthia discuss the importance of building a company culture that supports female founders. They talk about the need for a shared value system and a clear vision to guide decision-making and create a positive work environment. Looking to build your dream team? You’re in the right place! Full episode shownotes: https://digitalbloomiq.com/pod/ashley-cox What You’ll Learn In This Episode: How building a company culture starts with a shared value system and a clear v...
May 03, 2024•43 min•Season 1Ep. 284
In this behind the scenes episode, you get a taste of the SEO Seasons Society monthly demo calls. In this demo call, we review Jen's reporting using Looker Studio, Search Console and Google Analytics. We explore a few different reports, including vanity metrics, search console, and landing pages in Google Analytics and what to do with this information. My hope is that this conversation helps you better understand your SEO and take action based on the data. Full episode shownotes: https://digital...
Apr 26, 2024•23 min•Season 1Ep. 283
In this encore episode, Cinthia discusses the importance of finding quality keywords for SEO. She provides three places to find quality keywords and emphasizes the need for keyword research and aligning keywords with business goals. She also introduces her DIY SEO course, Homegrown Traffic, which teaches how to rank in Google and attract the right audience. Full episode shownotes: https://digitalbloomiq.com/seo/how-to-find-keywords-for-seo What You'll Learn in This Episode: Keywords are an impor...
Apr 19, 2024•31 min•Season 1Ep. 282
In this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO. They emphasize the importance of time, experience, and knowledge in deciding which approach is best for your business. Calvina highlights the value of DIY in gaining confidence and a deeper connection to your brand, while Cinthia emphasizes the benefits of learning and implementing SEO strategies yourself. Both experts agr...
Apr 12, 2024•38 min•Season 1Ep. 281
In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet. Cinthia emphasizes that keywords are not only relevant to Google and SEO, but also to other digital platforms like YouTube and Pinterest. She provides examples of keyword searches and highlights the importance of understanding the different types of keyword searches and their intentions. Full episode shownotes...
Apr 05, 2024•20 min•Season 1Ep. 280
In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution. Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universa...
Mar 29, 2024•37 min•Season 1Ep. 279
In this episode, I talk with my friend and branding expert, Cassandra Caruso about my journey with building a team and all the learnings. She interviews me and pulls out parts of my mom journey as well. What You'll Learn in This Episode: How far I’ve come with the delegation and how it’s been essential to supporting my current priorities with being a mom What key roles I’ve decided to hire out Other tips for intentionally choosing mom and work life The Intuitive Impact Academy and why we are so ...
Mar 22, 2024•57 min•Season 1Ep. 278
In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also dive into customer journey convo, and how to understand your Instagram metrics. Full episode shownotes here: https://digitalbloomiq.com/pod/molly-cahill Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your ...
Dec 15, 2023•34 min•Season 4Ep. 277
In this podcast episode, we explore various website platforms for small to medium-sized businesses, discussing the limitations of WordPress and the benefits of alternatives like Squarespace, Wix, and FG (Funnel Gorgeous). We emphasized the need for user-friendly, integrated platforms that align with business needs and reduce reliance on plugins. The episode also highlighted our positive experiences with a comprehensive platform offering call tracking, website, email, and social media integration...
Nov 24, 2023•25 min•Season 4Ep. 276
In this conversation, we reflect on how life transitions (like becoming a mom) push you to be present and flexible when entering a new phase of life. We also share our experiences with building a conscious maternity leave, learning to embrace changes and adapt to everything that momhood brings, highlighting the impact on work and life balance. Full episode shownotes here: https://digitalbloomiq.com/pod/cassandra-vantriet Get email updates on all podcast episodes (+ SEO tips, behind the scenes, a...
Nov 10, 2023•44 min
In this episode, I dive into why it's crucial to focus on how to do SEO holiday in a way that grows your potential for growth when December rolls around. Learn why preparing your website in advance and understanding the specific desires and search patterns of your audience during the holidays can set you up for success. Full podcast shownotes here: https://digitalbloomiq.com/seo/seo-holiday-prep Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : he...
Oct 28, 2023•18 min•Season 4Ep. 274
This is an incredible conversation with Cassandra Caruso, Designer and Intuitive Brand Mentor at Wild Dreams co. Together explore the energetic aspect of branding, discussing how to reconnect with the original brand vision and pivoting courageously to make a greater impact. We also touch on the significance of incorporating storytelling and following excitement in work while giving yourself time and space to tap into intuition for success in business. So good! Can't wait for you to listen. Full ...
Aug 04, 2023•32 min•Season 4Ep. 273
In this podcast episode, Cinthia discusses the topic of Instagram hacking and shares tips on how to prevent it. She recounts a story of a friend whose Instagram account got hacked, leading to the loss of all her content and followers. Cinthia emphasizes the importance of not relying solely on social media platforms and suggests diversifying marketing efforts. She recommends saving and backing up content, opening a ticket with Instagram through a paid account for better customer support, and expl...
Jul 28, 2023•16 min•Season 1Ep. 272
In this episode, we talk about the significance of an effective email strategy without getting icky. It's all about building personal connections with subscribers and finding the right balance between personal and professional content. We also get into testing and optimizing a live launch before transitioning to an evergreen funnel and tailoring email sequences based on audience awareness stages. Can't wait for you to listen! Full episode shownotes + extra tips here: https://digitalbloomiq.com/p...
Jul 21, 2023•33 min•Season 4Ep. 271
