Creating new content vs. optimizing old (encore) / ep294

Digitally Overwhelmed

Jul 12, 2024•25 min•Season 1Ep. 294

--:--

Listen in podcast apps:

Apple Podcasts

Spotify

Download

Listen to this episode in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity keywords and making improvements to the page. I also suggest integrating relevant keywords into old content that may not be relevant anymore. I highlight the importance of tracking and learning from the changes made to improve search rankings.

Website Links:

Full episode shownotes for this episode: https://digitalbloomiq.com/seo/optimizing-old-content-vs-creating-new-content

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email

90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan

More information about the podcast and Digital Bloom IQ:

https://digitalbloomiq.com/podcast

https://www.instagram.com/digitalbloomiq/

https://twitter.com/digitalbloomiq

https://facebook.com/digitalbloomiq

https://www.linkedin.com/in/cinthia-pacheco/

Voice Over, Mixing and Mastering Credits:

L. Connor Voice - LConnorvoice@gmail.com