The 121st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy In this weeks podcast, we discussed 10 Tools & Tips for Small Businesses for Digital and Social Media Think with Google – Industry specific tools, reports, indepth research Facebook IQ – https://www.facebook.com/iq for People Research and behaviour, campaigns Bonus: Twitter research , Instagram for Business Conferences to keep up to date – Pubcon, SMX, Brighton S...
Oct 03, 2017•45 min
In this weeks show we discussed how Flipkart, Amazon, Snap deal, PayTM festive sale rolled out. Lessons learned, New entry The 120th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy The smart phone sale has sky rocketed and what it means for Digital Marketers and what we can do about it. We also discussed about how to optimize an eCommerce site: How to do keyword research in Amazon, Flipkart Importance of product pages, cate...
Sep 26, 2017•42 min
This week Kavita Singh and Suresh discussed the recent article from Economic Times: How Amazon is going deeper into the hinterland with a gambit of unique offline-online blend Amazon is in the news again with its project Udaan. An initiative that Amazon rolled out to expand its reach in Rural and semi rural areas by partnering with offline partners. Started in May 2015. We discussed the What, Why, How, Who and partners for the Project Udaan The 119th episode of Digital India Podcast on FIR Podca...
Sep 20, 2017•39 min
WHATSAPP FOR BUSINESS : Biggest development of 2017 Released by Techcruch Article Reported in India by Factordaily 200 million active users in India The 118th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Amazon 22,000 seasonal job opportunities in India for festive seasons. Google launches new feed to personalise search engines. ( Language in English – Hindi) (Collection of cards) (Search history feeds, Location feeds, f...
Sep 13, 2017•31 min
Do we still need a website in 2017, with all the platforms like Google, Amazon, Facebook, LinkedIn why, which brands should have website. The 117th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Ashwin Ramesh is the CEO and Founder of Synup. A software that could solve problems Local business problems. The software tracks hundreds of thousands of business profiles & monitors millions of interactions to provide business...
Sep 06, 2017•39 min
Bring your creative ideas to life : A new way to create mockups for adverts, share them with anyone and experience your work as if it’s live The 116th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Source: Facebook https://www.facebook.com/ads/creativehub Facebook Creative Hub is place where brands and business can get creative ideas for the Ad campaigns. You can Create Mockups (Its like a theme based Creative, where brand...
Aug 30, 2017•40 min
What me and my team learned in teaching Digital Marketing, In this weeks show we discussed: How I got into teaching How working and teaching is different The Challenges in teaching Digital Marketing Lessons Learned Tips for anyone who like to teach Digital, Social Media marketing The 115th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Lessons: Patience Responsibilities Why story telling is an important skill for teaching ...
Aug 22, 2017•54 min
How to set up Google ads quickly without any technical expertise is what this weeks podcast all about. How can small and local businesses use Google Adwords Express. One of the fastest and easiest way to set up is by using Google Adwords Express. https://www.google.co.in/adwords/express/ Create your ad in less than 15 minutes, and only pay when potential customers click your ad to visit your website or give you a call. The 114th episode of Digital India Podcast on FIR Podcast Network is brought ...
Aug 15, 2017•22 min
This week in Digital India Podcast we discussed about our recent visit to IIMB – Indian Institute of Management Bangalore for an event called Eximius. The 113th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy So the Eximius event held many competitions after which they came up with the final 5 Groups. And the next level for the finalist was a Start-Up. Each group was given some start-up and what they have to do is to market...
Aug 10, 2017•47 min
This week’s Digital India Podcast had students of WMA engage in a Q/A session with founder Suresh where they enquired and discussed the past, present and future of digital marketing. The podcast begins with small introductions of the students and leads us to Suresh’s journey into the digital world and how he has and wishes to keep contributing by bringing awareness about the digital evolution. The 112th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and studen...
Aug 01, 2017•58 min
This week’s Digital India Podcast we discussed Recently launched “Reliance JioPhone” and here we discussed it features and how this is going to impact Digital Marketing in India. The 111th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Reliance Jio announced its feature phone called “India ka Smartphone” on Friday 21st July 2017. The Jio Phone’s effective price is Rs 0, that means to buy this phone you have to pay Rs. 1,50...
Jul 25, 2017•51 min
The 110th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy This week’s Digital India Podcast we discussed how a 106-year-old Grandma from South India is a YouTube star. For those who dont know Mastanamma from Andhra Pradesh is a traditional South Indian Cook, who used to cook yummy food for their family, his grandson and his friend decided to quit their job and create a YouTube channels focusing on Cooking, that’s when his M...
Jul 18, 2017•33 min
In this weeks show we discussed things you should know to manage Facebook Business Manager, advantages, disadvantages from a Creative Agency perspective. We had Aman Nahar who works for Think Tree Media house a creative agency in Bangalore. He manages multiple Facebook accounts and advertisement. We also discussed how to hire the right Social Media Executive. The 109th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy All abo...
Jul 11, 2017•54 min
This week episode of DIP, we discussed Voice Search, Voice Assistance. Voice enabled devices are the new fancy things in the US and other countries. However in India its not yet officially launched. Being in the educational space and digital marketing we want our students to explore the future of Search, so I ordered Amazon echo to test out. The 108th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy In India, Amazon echo sti...
Jul 04, 2017•15 min
Karnataka’s Mattur is a Sanskrit speaking village. In this weeks show we discuss one how Sanskrit one of ancient language in India goes digital. This comes from the Research Book: Digital Desh Drive 3.0 Karnataka. The 107th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy From the book: Digital Desh Drive 3.0 Karnataka. “Digital Desh is a research endeavour focused towards bridging the technology divide in the Indian Mobile ...
Jun 27, 2017•28 min
The 106th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market. A Google trend shows the growth of key term: Digital marketing. In the last 2 years, it has skyrocke...
Jun 20, 2017•40 min
The 105th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Today we discuss the Importance of Local SEO for Small & Local Business. When we search for any local business. The first thing we come across is the business listings on the map or on the right-hand side. So how does a Business get into that listings? The fastest and easiest way to get into Google Organic is to Get your business listed in Google My Business. It’...
Jun 13, 2017•27 min
This week, we discuss what it takes to be a Student for Life. Digital Marketing is all about learning. We shared stories of our students from a 17-Year-old to 56 years old who takes the time and discipline to upgrade their skills on a regular basis. The 104th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy We sat with some of our students asked them how they keep up to date, why, where, why, how they are learning Digital Ma...
Jun 06, 2017•54 min
This week, we discussed a recent research by Facebook, Bain & Company research on Indian Automotive Industry. It is an in-depth 50-page research with insights on How technology, digital, social media is impacting the auto industry and what Indian Automotive Industry can take away. The 103rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Some of the quotes from the report: “Almost 70% of annual auto sales (about 19 mill...
May 30, 2017•45 min
The 102nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy How I survived during uncertainty? You can too…… – Suresh babu 2005. I didn’t have a place to stay…. When I was Florida, I was working in a Gas station, met a person who comes regularly to the gas station. She told me that she is in an emergency had to leave to another state and she asked me if I can move into her apartment and continue with her lease, a few days pas...
May 23, 2017•41 min
The 101st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy What is the current state of Digital Marketing Agency in India? What makes a Good Digital Marketing agency? Identifying and short listing a digital marketing agency. This and much more discussed in this weeks episode. To give an agency perspective, we brought in one of Web Marketing Academy Alumni Santhosh, age 27 who is working with an digital marketing agency for t...
May 16, 2017•56 min
Digital India Podcast for FIR podcast 100th episode. In this show, we discussed How we got into the podcast and reached 100th episode. Bharani and Suresh discuss the journey, challenges, mistakes we made on the way. The opportunity we got from Shel & Nevelle. The 100th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy A huge thank you to all our listeners, FIR Podcast Network community, staff, students and all participant...
May 09, 2017•42 min
Movies, Documentaries and TV shows every digital marketer should watch, including ‘American Playboy’ series .. The 99th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy List: Thank You for Smoking (2005) American Playboy: The Hugh Hefner Story The Founder (2016) Silicon Valley (TV Series 2014 ) Chef (2014) Moneyball (2011) Mad Men (TV Series 2007–2015) The Social Network (2010) Jobs (2013) Steve Jobs: One Last Thing (TV Movi...
May 02, 2017•1 hr 7 min
However, both platforms have unique features and appeal for millennials and Gen X. It’s a good idea to at least play around with these tools, see how some top brands and influencers are leveraging the two for branding. Listen in as I discuss the questions with Vignesh, Snapchat and Instagram expert: The 98th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy How different are Instagram and Snapchat from other social media plat...
Apr 25, 2017•35 min
The 97th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy How to Prepare for an Ideal Digital Marketing Job Interview in 2017 (Resources Included) Insights from the job description I run an academy in Bangalore. We get requirements for digital marketing, social media marketing from organizations. Every week we send each requirements to our alumni/current students. Here is an example: Job Description The Digital Media Marketi...
Apr 19, 2017•59 min
Several people talk about how to do Content Marketing , but they don’t focus on how to make their content work for them .. this episode will help you understand 3 things to keep in mind in 2017 on content marketing. The 96th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh , Sejal & Madhur Pod...
Apr 04, 2017•42 min
Today we have technology solutions that help people do their bit, feel participative in the socio-economic growth of our country and city. The 95th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy 1) PublicEye – by the Bangalore Traffic Police, initiative by Janaagraha 2) IChangeMyCity website and app 3) Self-Reliant Initiatives through Joint Action ( SRIJAN ) 4) Online service VYAS – VarnijYakar Automation System for Depart...
Mar 28, 2017•17 min
In todays podcast, we share interesting stories from Business Today 25th Anniversary issue: Toward a Smarter India. Technologies and Innovations that can transform the country. http://www.businesstoday.in/magazine/issue/january152017 . The 94th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy In this issue we took a particular story and discussed that story in the podcast: A tale of two villages Gujarats Akodara has turned c...
Mar 21, 2017•34 min
In this weeks show we discussed a story from Forbes India “The Future Issue” about how New apps can revolutionize Indian Farming. We looked into the article and discussed some of the key points from the story. The 93rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Source for today’s Podcast: http://fortuneindia.com/2016/august/farmville-in-the-real-world-1.9659 The importance of Agriculture in India. How we grew up seeing...
Mar 14, 2017•40 min
Local businesses are optimizing for word like near me, nearest and nearby. Which is challenging and difficult to incorporate meaningfully. But according to an article on Search Engine Watch from March’16: ‘near me’ searches doubled in 2015-16. The 92nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Links “And even though “near me” appears to be a mobile-driven phenomenon, across our client base we are still seeing more tha...
Mar 07, 2017•25 min
