DIGITAL INDIA #098 : WHY YOU MUST TRY INSTAGRAM & SNAPCHAT

However, both platforms have unique features and appeal for millennials and Gen X. It’s a good idea to at least play around with these tools, see how some top brands and influencers are leveraging the two for branding. Listen in as I discuss the questions with Vignesh, Snapchat and Instagram expert:

The 98th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

1. How different are Instagram and Snapchat from other social media platforms such as Facebook and Twitter?
2. How is the adoption of these platforms in India – individual and business?
3. How is Instagram being used by businesses?
4. How is Snapchat being used by businesses?
5. Are there any Instagram influencers in India? What are they doing right? What is their success mantra?
6. Are there any Snapchat influencers in India? What are they doing right? What is their success mantra?
7. What’s the road forward for Instagram & Snapchat in India?
8. What are the opportunities for Instagram &Snapchat in India?
9. 5 Tips for people who want to get started on Instagram.
10. 5 Tips for people who want to get started on Snapchat.

Links
===== Leading countries based on number of Facebook users as of May 2016 (in millions) Instagram users in India – October 2016 – NapoleonCat Can Snapchat be the next Facebook of India? Businesses doing well on Instagram:

• Kingfisher (@kingfisherworld)
• Paper Boat Drinks (@paperboatdrinks)

Brands using Snapchat well:

• X-Men: Apocolypse: Sponsored Lens Campaign
• More success stories

Instagram Influencers

• Shivesh (@shivesh17) – Baker and Food Blogger – Consistency
• Abhinav (@abhinavinsta) – Travel Photographer – Filters

Snapchat influencers

• Tanmay Bhat (@thetanmay) – Comedian
• Miss Malini (@missmalinisnaps) – Fashion blogger

  5 Tips for people who want to get started on Instagram • Maintain Consistency • Use relevant Hashtags • Engage on other’s post and build relationship. • Live • Make use of filters   5 Tips for people who want to get started on Snapchat • Invite friends to scan your Snapchat screen. • Promote your Snapchat profile on other social media platforms. • Post frequently on Snapchat and interact. • Personalise the experience for your ideal Snapchat friends. • Be creative and Tell a great story. Tools for Instagram & Snapchat Instagram Tags TagsForLikes.com

You can share your feedback at: suresh@webmarketingacademy.in

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Host: Suresh &  Monica

Podcast Manager & Podcast Editor: Bharani Dharan

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