For this week’s show, let’s turn our focus on the marketing channel that gets e-commerce retailers in India up to 20% of their revenue! You got it, affiliate marketing. Marketing your products on third-party sites and recompensing them with a commission for every conversion – that’s affiliate marketing. You can also define it as a type of performance based marketing where sellers reward influencers for each new customer acquired through the affiliate’s marketing efforts. The 91st episode of Digi...
Feb 28, 2017•18 min
For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well. The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Case 1 Bran...
Feb 21, 2017•32 min
In June 2015, local language internet users in India were about 127 million. The 47% rise from previous years was attributed to the entry of smartphones in rural areas. ( Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International .) The non-English speaking population in India constitute 88% of the population. Of this at least 50% speaks the national language, Hindi. Actually, India is home to 122 major languages and 1599 other languages. So, is there ...
Feb 14, 2017•24 min
The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy A report titled “EMAIL MARKETING REPORT How India reads emails” was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.” In today’s episode, I talk abou...
Feb 07, 2017•24 min
The 87th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy Do you know that content writers, bloggers, content developers … spend more time creating awesome titles than the actual content piece? Do you know why? According to one of the most shared articles on Copyblogger, one of the best sites to follow if you’re in the content writing and publishing business (Who isn’t nowadays, anyway?), titled Writing Headlines That Get R...
Jan 31, 2017•20 min
The 86th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy http://www.huffingtonpost.in/anil-nair/bangalores-the-worlds-most-dynamic-city-but-its-still-far/ Here is a snippet from Huffington post India: It was heartening to see Namma Bengaluru recently placed at the top of a global ranking of cities. The JLL City Momentum Index has ranked Bengaluru as the most dynamic city in the world, ahead of Silicon Valley and Shanghai. H...
Jan 24, 2017•38 min
According to an article by Barry Schwartz, published on Search Engine Land, future thinking points for the search marketing community in 2017 are: machine learning, AMP and structured data. This information was given out by Gary Illyes, Webmaster Trends Analyst at Google. If you’ve been in the digital marketing space and working on SEO for a while, you would most certainly know what structured data is and why Google and other search engines recommend we use it. People understand the underlying m...
Jan 17, 2017•33 min
According to the 2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs, 53% of the most effective marketers have a documented content marketing strategy. A Digital marketing strategy defines WHY you take these actions? What do you expect to achieve from these actions? Who are you trying to influence with these actions? And how do you know whether you are successful at what you are hoping to achieve. The 84th episode of Digital India Podcast on FIR Podc...
Jan 10, 2017•34 min
This week, we talk about some of the top companies, innovative startups and consumer trends of 2016. There’s an interesting mix that shows India too is focusing on big data, Internet of Things, Augmented Reality and Virtual Reality as technologies that will bring about positive change and higher productivity. The 83rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Top 5 Technology Startups in India From: Presenting TECH30 ...
Jan 03, 2017•19 min
In India people listen to radio differently, we asked some of our students at Web Marketing Academy, how they listen to the radio. They said while driving, listen to Bollywood music,, RJ, News, Entertainment if it is part of the radio show. We remembered how in India we used to listen to Radio before the Television became main stream, we used to hang out in small tea shops, or a barber shop and we used to listen to cricket, news, music then came Doordarshan thats the India’s first Television. Th...
Dec 27, 2016•46 min
It’s the month of expressing our love and gratitude and we thank you, dear listeners, for being with us in our journey of the Digital India Show. So, what’s the topic for today? We thought, why not address a complain that we hear from our students very often. There are reports and statistics out there around digital marketing, social media, SEO, email …. But most of them are based on the US market or Europe or APAC in general. You really need to dig deep and hard to come across hard numbers on t...
Dec 20, 2016•22 min
The 80th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy There is no single perspective to define digital marketing and there is no single pathway for businesses to achieve their goals. Here is a random debate on where is Indian market in terms of digital marketing, how do they approach marketing and what businesses and agencies should focus on. You can share your feedback at: suresh@webmarketingacademy.in Facebook: https:/...
Dec 14, 2016•34 min
The 79th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy In this weeks show we discuss all about #Demonetisation how India Fights Corruption Most of the articles are from The Economic Times We discussed about how Demonetisation is taking over social media. According to ET “Between November 8th to 24th, demonisation was 6/10 trending topic. In Twitter & Instagram, 19% of trending topics are the hashtag #Iamwithmodi #modi...
Dec 06, 2016•1 hr 2 min
Digital India 2.0 is the Central Government’s second phase of e-governance. It is centered around seeking greater participation from the private sector apart from also expanding into areas that lack digital penetration. The goal is to tap into India’s immense knowledge capital when it comes to technology. The government is opening itself to ideas and suggestions from the technocrats of the country – individuals and organizations alike. The 78th episode of Digital India Podcast on FIR Podcast Net...
Nov 29, 2016•21 min
In this episode, Monica talks about the common questions she gets from content writers and the people who want to hire them. The 77th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy The five questions are: What is content writing? What all can a content writer create? How to become a content writer and how to improve? What are the stages of an ideal content writing lifecycle? What are the best places for a content writer to...
Nov 22, 2016•41 min
Prime Minister Narendra Modi’s surgical strike on black money ! SBI Collected Over Rs 38,670 Crore Since Thursday. Rs 1,000 & Rs 500 . Note exchange: 20 per cent ‘no show’ may lead to Rs 3 lakh crore black money destruction. The 76th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy http://www.news18.com/news/business/demonetisation-drive-sbi-collected-over-rs-38670-crore-since-thursday-1311114.html http://indianexpress.c...
Nov 15, 2016•57 min
The Digital India initiative was launched on 2 July 2015 by Prime Minister Narendra Modi. This is certainly not something that will show results quickly. It is a long-term project. But steps are taken every day, week and month to get to the end goal of 100% digital literacy. And it does encourage and help to know about the progress. The 75th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy DIGITAL INDIA #070: WHAT DOES DIGIT...
Nov 08, 2016•22 min
In this episode, we talk about some Indian businesses that have beaten the odds. They not only survived but are doing extremely well. This podcast is about 6 stalwart businesses including Tata Group, the secret to their continued success, and their forays, if any, into the digital space. The topic stems from an article in the Economic Times titled “ Here are the 10 oldest companies in India that are still going strong .” The article starts off with the fact that the life span of Fortune 500 comp...
Nov 01, 2016•46 min
The 73rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy It’s a little past mid-October and it’s raining festive offers here in India. We have Diwali, the festival of lights, coming up this week. The last few months had some important festivals as well. As you can imagine, retailers, both online and offline are doing all they can to acquire new customers and maximize sales. But we have offers going on almost through the yea...
Oct 25, 2016•37 min
Empowering Women is a Must! An article by The Wall Street Journal stated that India suffers from gender gap especially when it comes to technology. With Digital India initiatives gaining importance, this gender divide opens one’s eyes to whole different issue. And this issue is not only prevalent in India but it also affects globally. It imperative to support women education, erase gender inequality and also help them understand their ‘self-worth’. Tune into this week podcast to understand the i...
Oct 18, 2016•48 min
Are marketing plans made only when there are good budgets? NO! You don’t need deep pockets to start marketing. Simple tips and tools can help start-ups and small businesses market inexpensively. Many social media platforms can be utilised organically to create brand awareness. Learn about how one can make use of email marketing and influence the influencers. Tune into this week’s episode to know how to build a marketing plan on tight budgets. The 71st episode of Digital India Podcast on FIR Podc...
Oct 11, 2016•59 min
We in our earlier podcast #67 discussed the article by Haresh Chawla where we spoke about India 3, a segment within India who can’t afford 2 square meals a day. In this episode, we discuss in detail what is India 3, what are their basic needs and what Digital India mean to them? Also, understand how India suffers from digital divide a valid point brought up by Kaushik Basu in his article on India’s digital transformation . Know where you need to go to get more information on government schemes a...
Oct 04, 2016•56 min
Bengaluru Police Killing it on Social Media Bengaluru, the start-up capital of India came to a standstill during the Cauvery protests in mid-September 2016. During all this chaos, it was Bengaluru city police that not only controlled the mayhem on-ground but also online! Tune in to know about the Bengaluru city police and how they utilized the social media platforms. The 69th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy...
Sep 27, 2016•48 min
India Stack – The Foundation of Digital India. What, How, Why? Find out how India Stack plays into Digital India, why it’s important to understand and what opportunities it creates for technology startups and developers. Know where you need to go for more information and what you can do to contribute to Digital India success. The 68th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy www. digitalindia .gov.in/ – Digital In...
Sep 20, 2016•26 min
The 67th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy The article came from Founding Fuel “ How India’s digital economy can rediscover its mojo” by Haresh Chawla Links: https://www.youtube.com/watch?v=kWhSUp2PiMY&feature=youtu.be http://www.foundingfuel.com/article/how-indias-digital-economy-can-rediscover-its-mojo/ You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webma...
Sep 13, 2016•43 min
From a computer in every home to one in every hand ! The 66th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy read more : http://mashable.com/2016/08/25/pc-shipment-india-q2-2016/#uMw5flCGumqB http://mashable.com/2016/08/19/india-internet-users-post-pc-era/#rXKp.mUctSqi You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh & Sejal Podcast Manage...
Sep 06, 2016•36 min
Be it in Olympics, Politics or Analytics, women are game changer in all aspects. Tune into the FIR 65th episode of podcast network brought by the students and staff of Web Marketing Academy on 3 Women ruling their digital careers. Industry expert Ms.Monica shares her thoughts and experiences on how she has gained a strong foothold in the Digital Marketing space. Monica highlights about: Increase in awareness of Digital Marketing among women and need for a conducive environment. Scope, opport...
Aug 30, 2016•1 hr 1 min
The 64th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Are you still confused on which websites or people or podcast to follow in India regarding Digital Marketing ? not any more, We have fine tuned a list of Websites, People & Podcast who are really doing amazing work here in India … take notes ! Links: Ganga Ganapathi’s presentation at Social Media Conclave in 2015 – Social Media Day 2015, Bangalore – My Experience ...
Aug 23, 2016•27 min
The 63rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Amp Up with Google Power Search – Be a Smart Marketer There is a separate news search engine you can go to for news at https://news.google.co.in/ where you get a filtering option to select a specific country. https://support.google.com/websearch/answer/2466433?rd=1 https://moz.com/blog/25-killer- combos-for- googles-site- operator Learn power searching for Google http...
Aug 16, 2016•30 min
The 62nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Corporate Digital Marketing Training Learnings : Why Now & How ? In this show, we talk about Why Corporate Digital Marketing Learning is Important Today and How to. A formal digital marketing training for brands and corporates will make a huge difference, equip the team with latest trends, how to’s and keep up with the competitors. Here at Web Marketing Academy in...
Aug 09, 2016•57 min
