DIGITAL INDIA #088 : HOW TO USE EMAIL MARKETING AUTOMATION FOR HIGHER ROI ?

The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy

A report titled “EMAIL MARKETING REPORT How India reads emails” was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.”

In today’s episode, I talk about why email marketing automation is important, how it can be used in a business and share some case studies.

Episode #39: WHY TALK ABOUT EMAIL MARKETING IN INDIA TODAY?

Report by Octane: 85% of India Retailers use Email Marketing for Consumer Engagement

Top Email Marketing Software:

• Drip – Email Marketing Automation Software
• Autopilot
• HubSpot
• Act-On
• Picreel
• Adobe Campaign
• CallidusCloud
• Infusionsoft

There are a host of other tools as well such as  Marketo’s automated platform, Net-Results,  Oracle Eloqua, Pardot powered by Salesforce, Salesfusion, SharpSpring and Hatchbuck. There are also  best CRM apps with marketing automation features: Contactually, Agile CRM, Interakt,  Intercom,Jumplead, LeadSimple, etc.

For small to mid-sized businesses, you can also consider drip email tools with not as advanced features but still good – such as Drip, Sendloop, Customer.io, BombBomb, Vision6, Quickmail, Vero,SendWithUs, ConvertKit, Gumroad, Knowtify, etc.

Features of best drip email marketing platforms – Zapier.com

Capterra Case study

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh &  Monica

Podcast Manager & Podcast Editor: Bharani Dharan

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