Digital Dialogue - podcast cover

Digital Dialogue

Digital Dialogue www.yellingmule.com
Welcome to Digital Dialogue, where we discuss all things web development and digital marketing!
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Episodes

Episode 47- Our Favorite Marketing Campaigns

On this week's episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact on them.

Aug 20, 20199 min

Episode 46- Young Professionals Networking Night

On this week's episode, Katelyn and Scott and talking about an awesome networking event called Young Professionals Networking Night. Yelling Mule and The Associated Industries of Massachusetts (AIM) are co hosting the event on August 21st at Capo Restaurant located in South Boston. It will be a night filled with amazing drinks, apps and people. You can find more information and event tickets here ....

Aug 06, 20195 min

Episode 44- What are Social Media Insights?

On this week's episode of "Digital Dialogue", Katelyn and Scott are talking about social media insights and why they are so valuable when managing any social media account.

Jul 23, 20198 min

Episode 43- Social Media Analysis

This week's episode dives into how to conduct a social media analysis and why they are vital part in your overall marketing strategy.

Jul 16, 20198 min

Episode 42- Apps We Love

On this week's episode we have Colleen joining the dialogue again! Along with our #SocialMediaMinute of the week we are sharing our favorite apps and why we think they are complete game changers.

Jul 09, 201914 min

Episode 41- Social Media Etiquette

This week's episode of "Digital Dialogue" is centered around social media etiquette. While many look at the world of social media as a place with no boundaries, there are a number of guidelines to follow that will ultimately help lead you to success on the social platforms you manage.

Jul 01, 201910 min

Episode 40- Buyer Personas

On this week's episode, Katelyn and Scott talk about buyer personas and why they are so important to a marketing strategy.

Jun 21, 20197 min

Episode 39- Live Video Strategy

This week's episode of Digital Dialogue is streaming live. Katelyn and Scott talk all about live video strategy and why you don't hear about it as much as you did a few years ago. They also talk video strategy and why you still need to incorporate live video in your marketing plan.

Jun 18, 20198 min

Episode 38- Women's World Cup

FIFA Women's World Cup 2019 in underway! Katelyn and Scott are joined by Colleen as they watch USA play their first game. The last time the tournament was played in 2015, it was hosted by Canada and won by the United States. So therefore, the United States will be looking to repeat as Champions this year in France so a lot of people will be tuning in.

Jun 11, 201913 min

Episode 37- The Management Tools We Use In Our Web Design Process

On this week's episode, Katelyn and Scott sit down with Colleen, our Junior Web Developer, to learn how she successfully populates and launches websites here at Yelling Mule. She also touches upon the process she follows and the management tools she utilizes to help make sure everything is transparent for the clients she works with.

Jun 04, 201915 min

Episode 36- Our Thoughts on Game Of Thrones

This week's episode is a little different because Bekah, Nicki and Colleen are joining Digital Dialogue to discuss all things Game Of Thrones. For the last couple of weeks the office has been talking about final season of GOT non stop, so we decided to dedicate a whole episode to it.

May 28, 201920 min

Episode 35- Influencer Marketing

Katelyn and Scott kick off this week's episode of Digital Dialogue with their #SocialMediaMinute, which includes the following stories. Instagram has reportedly been making edits to their explore tab. The new focus of the tab will be on content, IGTV, the shopping feature and stories. Instagram is also looking ramp up their efforts against selling likes and followers, especially as influencer marketing is becoming more and more prevalent. The rest of the episode addresses the rise of influencer ...

May 21, 20199 min

Episode 34- Mental Health & Social Media

On this week's episode, we talk about the effects social media is having on mental health. Over the past several years, online communities catering to health needs and challenges have shown considerable uptake. These tools are known to act as a constant available and conducive source of information, advice, and support. Mental health in the social media sphere has always been an extremely hot button topic, and social platforms are now trying to make strides towards positive change.

May 14, 201910 min

Episode 33- Our Favorite Social Media Tools

This week's episode is all about the social media tools that help us implement our marketing strategy. Katelyn and Scott share a few of their favorites and two major social media news stories. The stories include, Facebook has announced that they are placing a ban on well- known extremist commentators and Twitter has shared major calendar events for May to help with strategic planning.

May 07, 20199 min

Episode 32- Social Media Marketing Strategy

This week's episode kicks off with our #SocialMediaMinute where we share two major social media stories that have been circulating the news. There two stories include Facebook testing out more animated reactions and Snapchat is now working with Shopify to increase ad integration for all. We close the episode off with seven important steps you should follow when developing a social media marketing strategy.

Apr 30, 20198 min

Episode 31- Blogging Tips

This week's episode of Digital Dialogue starts off with our #SocialMediaMinute, which includes Facebook's testing out a new stories- like layout for news feed and Instagram is testing out a new hiding "likes counts" to reduce the focus on vanity metrics. The second portions of the episode is all about blogging and how you can make the most of your next blog post.

Apr 23, 20199 min

Episode 30- Networking

Katelyn and Scott start off the episode with this week's #SocialMediaMinute, which includes Facebook adding 'Dark Mode' as a new messenger feature and how video consumption is evolving thanks to new technology. The second segment of Digital Dialogue is focused on networking and the various ways to do so.

Apr 16, 20199 min

Episode 29- Paid Social Media

On this week's episode, Katelyn and Scott start off with this week's #SocialMediaMinute, which includes why marketers are shifting their efforts to focus on Generation Z and how Twitter is testing out new labels to help clarify tweet reply streams. The second portion of the episode highlights the benefits of incorporating paid social media into your marketing strategy.

Apr 09, 201910 min

Episode 28- Psychology in Marketing

On this week's episode of Digital Dialogue, Katelyn and Scott dive into the psychology of marketing. Using psychology to share your marketing message with the public can be effective, especially when it is done in a legal and ethical way. The podcast talks about how tapping into the audience's emotions, being real and being aware of psychological biases are all helpful things to incorporate in your marketing strategy. This week's #SocialMediaMinute includes the following stories: Facebook's Cons...

Apr 02, 20198 min

Episode 27- The Branding Process

On this week's episode of Digital Dialogue, Katelyn and Scott kick off with two major social media news stories which include Youtube scaling back on TV like programing and Instagram launching its new 'Checkout' feature. In the section portion of the episode, key steps in the branding process are shared and why it's important for companies to follow them.

Mar 26, 20196 min

Episode 26- Helpful Branding Tips

Katelyn and Scott kick off this week's episode with two recent social media stories and share a few helpful branding tips.

Mar 19, 20195 min

Episode 24- Copywriting Tips

On this week's episode, Katelyn and Scott recap two major social media news stories and share some pretty helpful copywriting tips.

Mar 05, 20195 min

Episode 21- Our Web Design Process (Design Team Part II)

Developing a website is complex. Over the next couple of weeks, we are sitting down with various departments at Yelling Mule to help better understand how they contribute to the process. On this week’s episode of Digital Dialogue, Nicki joins the conversation. As creative director, she shares her role in the web development process and some of the best practices she follows as a developer.

Feb 12, 20197 min

Episode 18- Our Web Design Process (Sales Team Perspective)

Over the next few episodes of Digital Dialogue, Katelyn and Scott are exploring the process of developing a website based on the perspectives of the various departments here at Yelling Mule. This week, we’re starting at the beginning with the sales department. Mike (VP of Sales) shares how he successfully closes deals and his role in the web design process.

Jan 15, 201910 min

Episode 17- SEO 101

Digital Dialogue is back with new episodes for the new year! This week, Katelyn and Scott dive into SEO and share a few key ways to help make sure you appear near the top in search engine results.

Jan 08, 20196 min
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