Episode 35- Influencer Marketing
May 21, 2019•9 min
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Episode description
Katelyn and Scott kick off this week's episode of Digital Dialogue with their #SocialMediaMinute, which includes the following stories. Instagram has reportedly been making edits to their explore tab. The new focus of the tab will be on content, IGTV, the shopping feature and stories. Instagram is also looking ramp up their efforts against selling likes and followers, especially as influencer marketing is becoming more and more prevalent.
The rest of the episode addresses the rise of influencer marketing and the importance of measuring influence before teaming up to work with a social media influencer.
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