My title, my description for the video. I've been using AI because it's fantastic and it's much better than I could ever word it. I was messing with an AI creator, a thumbnail creator for the thumbnails on YouTube channels, right? What everyone's like the. What they call the poster board that grabs everyone's attention. I find that I'm. It's easier for me to do them myself because what AI was doing was very animated and it didn't quite work for my channel. Made everything of it very cartoonish.
I know there's some better pro products out there, I've been told that can really make it look real, very realistic. But I haven't messed with them yet. I just, I still like to play with the thumbnails and do it the old school way, create myself. Mmm, that's good. And welcome to a new episode of Digital Coffee Marketing Brew. And I'm your host, Brett Dyser. You please subscribe to this podcast. On all your favorite podcasting apps, we have a five star review.
It really does help with rankings and let me know how I'm doing. But this week we're going to be talking about YouTube and growing your brand on YouTube, the ever popular. I think it's the second most searched beyond behind Google. But that might have changed because TikTok is ruining everything for Google. Anyways, I have Paul with me and he has been steadily growing his YouTube channel for the past four years to have over 18,000 subscribers.
And his business booming with new buyers, leads and price points have grown from working with buyers in the 300,000 to 500,000 range to the 750,000 to 4 million. And so it's just great to have him on the show. So welcome to the show, Paul. I appreciate it. Thank you so much. Happy to be here. Happy Monday. Yeah, happy Monday. And the first question asked all my guests is are you a coffee or tea drinker? Coffee, definitely. We have an espresso that we love.
We make some really good coffee here at the house and, and I do. Supporting the small local coffee shops. Maybe not so much the big brands. I like to go to the local coffee shops and support them. I'm sure you have quite a few of those out your way. Yeah, we have a few. I always try to do my best but sometimes if I'm in a hurry, Starbucks is probably the closest I can get to. Yeah, that's true. But yeah, definitely a coffee guy. All right. And I gave a brief summary of your expertise.
Can you give our listeners a little Bit more about what you do. Yeah. I've lived in Florida, southeast Florida, about over 30 years. I'm a realtor for the past 13 years. And I had always watched people do stuff on Facebook back in the 2012, 2013. Back then I saw people doing things with real estate or always had an interest in it. And then I just thought, let's go look at YouTube. And I'd never done anything on YouTube other than look at funny videos.
Like I looked at when I signed up for YouTube. I'm like, I'd never done a thing with it and decided somewhere in 2017 to start making videos and create something that could bring people to south Florida. So I just said, hey, let's make videos and show people why I like living here and what's cool about it. And that started the whole thing. And then it took off from there.
And then as we'll talk more, I started to get phone calls from people who are moving down and going, hey, can you help us buy a house? What are the basic things for businesses to know to. How to start just a YouTube channel? Because there's a lot to go on just to even start one. Yeah, yeah. First thing is you gotta, you gotta find something that you're passionate about that you're gonna make videos about.
Because there's so many channels out there, there's so many options for people that if you want them to watch your videos, one, you got to be passionate about it. You can't take it. Definitely be truthful. One of the things that I get commented on from a lot of people is they just said, hey, you're just like on video like you are in person. So I don't, don't fake it. Don't be something you're not. Again, it depends on what type of channel you're making. Right.
But. And then have a passion about what it is you're making because people will just turn off if not. So you got to think about something you really want to make videos about. If it's business, if you have a coffee shop, talk about coffee, educate people, love education, educate about the coffee beans, the process, everything about it. Why your restaurant's different than someone else. Have guests come in. Just take it off the cuff here.
If I had a coffee shop, how could I do something to make it YouTube worthy? That's what I did. I knew people liked moving to Florida. They just. If you've ever moved across state or moved to another state, maybe you visited California like I have, but I wouldn't have an idea where to If I was moving, say, I don't know, Orange County. And I said, I'm going to move to Orange County. I know nothing about Orange county other than what I've seen on tv. So I would need.
It would be great if I looked on video and I was like, oh, that's a nice neighborhood. Oh, I like that beach. Oh, look at that restaurant. That would be cool to go to. So that's what I started to do. I jokingly say, your local Realtor and guide to South Florida living. Because I act like a tour guide showing them not just, hey, this house, this neighborhood, but if you buy in this house, you can go over here and it's got a great restaurant, great coffee shop or whatever.
And beyond that just is the. Is there some things or some content that actually performs better than others? Because not every, let's be honest, not everything you're going to do is going to hit. Sometimes you're going to be like, that didn't really work out as thought. Thought I would. Absolutely. I'll give you a prime example, by the way. Just last night I hit 20,000 subscribers. I just went over 20,000. I published a video yesterday. I did a video a couple weeks ago.
I think it was about new laws coming to Florida, different laws that are going to affect people here. And because if you're going to move here, you might want to know what some of the laws are that you might not agree with them, or you may be like, oh, I like those laws. So that video did okay. Got 700 views, which, I mean, decent, nothing great. I did a video last night about new laws coming to homeowners for homeowners associations. That's a hot topic here.
And these new laws are going to change some things. Some people like it and some don't. I just looked at the count on that video and it hit 100,000 views in 24 hours. So it's like super hot. And it's got over a thousand comments because it's a super hot topic. So in my realm in real estate, you look for that, that's in the news, what's happening in the news that people want to know about, and then make a video about that. But I can't always do that.
So sometimes I need to make a video that might be, hey, what can you buy for 500, 000 in Palm Beach county, where I live? And I may show like a few homes in different neighborhoods. Those videos may do okay. But the good thing about them is they're evergreen, they'll be out there Although prices change. I've done those videos in the past and, and they don't apply anymore because one was what can you buy for 350,000? You can't find anything in 350,000 here.
I can only imagine the same in California. So there's really. You have to, you try to make evergreen content but sometimes you want to make a video because I want people to call me and say hey, we saw your video. 500,000, that's our budget. But a year from now that video can be outdated. So you just kind of have to. Some videos you're going to make and they're just going to fade off into the digital realm.
And then other videos, I got people calling on that watch three years ago and they're still calling me about them. So it's almost like you put a different buckets. One's actually evergreen and one's like very specific to more buyer leads. So they won't get as many hits as the evergreen really popular ones. Exactly. Like day trade lead video probably won't bring me any.
It might bring me someone to say if someone connects with me and they see it and they go because he's a realtor, still might reach out to me and say hey Paul, we like your video. But that video is more about like bringing in more of an ad revenue and build the channel. And then I'll do another video that will talk about certain things.
Like I, I have a guest speaker coming on for my live stream on Wednesday and we're going to talk about all the different kind of mortgages that are out there and how you can buy a property. So it educates a lot of people, maybe younger buyers that have never done it. And we talk about how the real estate market is right now and what you need to buy your first home if they're so inclined to want to do.
And so we're going to talk about from like an FHA mortgage and first time home loans all the way up to some special loans that are available for Florida residents only and educate them. So that might get some views. But it's an educational piece that someone could come back to. And a majority of that content will be good for years.
Maybe some of the things will change like the programs, but the majority of that video will still apply years down the road and someone will be like oh okay, that's good to know. And do you use any AI tools to help you like figure some of this stuff out? Because let's be honest, everybody's talking about AI, so eventually everybody uses it my. Title description for the video. I've been using AI because it's fantastic and it's much better than I could ever word it.
I was messing with an AI creator a thumbnail creator for the thumbnails you see on YouTube channels, right. What they want like what they call it. Poster board that grabs everyone's attention. I find that I'm. It's easier for me to do them myself because what AI was doing was very animated and it didn't quite work for my channel. Made everything of it very cartoonish.
I know there's some better products out there I've been told that can really make it look real, very realistic but I haven't messed with them yet. I just. I still could play with the thumbnails and do it the old school way. Create it myself. Yeah I've found that some of them you do a little too cartoonish. If it's through AI which I'm like it doesn't really work work for me as well. Yeah I'm using chat gpt4plus and then I have a fellow guy who's very big into YouTube.
Him and his brother is really big into YouTube. He does a. Runs a big thing with YouTube and Mr. Beast and all that and he's a realtor and he's very smart. He created a. An actual thumbnail tool through Chat GPT. So I'm using that right now trying to play with it but it does some very cool things. If you tell it to you free to 55 year old guy riding an electric bike down ocean. What is it?
Ocean one or whatever the main coastal highway and it will create a picture of the ocean and hills and a guy with a beard on a bike cruising down there. And it's pretty cool but it's still cartoonish so it doesn't always work but it does do some very cool creative stuff for you that I would never have any idea how to do on my own. Yeah I heard the Chat GPT dwal is a little bit more.
Not as realistic but mid journey which is still a discord thing and I think you have to pay for it though does actually do more realistic. I've heard of that. That's one of the things someone. Yeah so I do I use a little bit of AI but most of what I do for my videos is I find a subject like the balls that just went in that are changing here. July 1st I went. I searched all on the Internet.
I looked at some of the you know the government website and then I looked for websites that broke down into more layman's terms because that's just all written by lawyers. And I took that and I found some of the popular juicy ones and that's what I made my video about. And it just talked about things that might change coming July 1, and some of them that were supposedly already put into place. So that's the video like that. I did a video about the condo situation here in South Florida.
That's a hot topic. That was my viral video. That one's sitting at like 1.6 million views. That one really made my channel take off. I never thought it was. It would happen. As a YouTuber, you just hope that happens one day. And then I made a video about something I saw as a realtor going on, which is a lot of these condos in South Florida.
You're getting assessments for repair work that had been pushed aside for many years, voted against by the condo owners and said, oh, no, we don't want to pay that. And then that collapse happened in Miami and then some new legislature went into effect and now they're being forced to. For example, there was in the news yesterday about a gentleman who bought a condo down near Miami and he bought it a while back and it was like their retirement, their life place live.
And they got a $249,000 assessment. Who can come up with that? Maybe if you're very rich you could. But. So it was a very hot topic and that video just took off. So I try to look for those videos that are newsworthy and then mix it with some that are maybe more. Hey, we're going to do a tour today of this neighborhood and show you what homes are.
Have you found Being very niche has actually helped you quite a bit because I mean, you're very niche into very regional, even for Florida, South Florida specifically. So has that really helped you or hindered you? Because pretty sure when people start to do YouTube, they're like, I want to reach everybody. It's the same problem as podcasting. I want to reach everybody and everybody. The experts are like, yeah, you don't really want to do that.
Yeah, you have to find a niche in YouTube because yes, mine is very specific to south Florida. But then a lot of the. Some of the hot topics affect all of Florida. I've noticed that by doing some of the broader topics that cover anywhere, not just my market, Tampa, anywhere in Florida. Those do well because it grabs people's attention. And those have been some of my better videos.
When I do more niche related videos, as I said, hey, we're going to drive to this neighborhood today and create homes. Those videos will probably perform pre poor. But the people who watch it, the benefit, the positive side of that, the people who do watch it could be someone that's seriously looking to move to South Florida. And I get paid for selling homes, right? So that one video might get a couple hundred views, but I only need one person to come look at a 5, $700,000 house.
And then I make a nice commission off that. So it's this, you have to mix a little bit of both of it in there. But definitely the niche being a realtor, my niche, where my channel took office, I'm not, I'm not a suit guy. You're not going to see me wearing a suit and going, hey, look at my million dollar listing. If I go straight million dollar listing, it's going to be in a ball cap and shorts and flip flops. And sometimes I ride around on my beach cruiser.
I've been known to ride on my longboard. And people I think connected with that sort of laid back Florida lifestyle that I embrace and they connected with me at that. If they're looking for the million dollar listing, high polished guy with a cigar in his mouth and pulling up in a Ferrari, that's not me. I would like the Ferrari, but I would still do it in flip flops and shorts. But, but yeah, that's not me. I'm more just.
And then when they meet me, they appreciate that because I'm still the same guy they met. So that's when I go back to being authentic. Be who you are. And it's easy to be yourself. It's hard to try to be something that you're not. So that just, that definitely has worked for my channel. So have you found, have you just mainly stuck to the long formed content? Have you dabbled in shorts at all or do you stick with that?
Do you use the community notes or community tab, which is basically you can write text and use pictures and stuff. Have you used that at all? Have you used the other features or do you just stick with the long form videos? No, I use the community quite a bit as a way to stay with my, connect with my audience. Like I told them, I'm taking a day off, I'm not doing a video. It's Father's Day. They were all a few people, not many, but they're like, oh, happy Father's Day.
I'll post up something about maybe I'm. Hey, this is an idea of a video coming up. What do you guys Think get some feedback from them. I've had people say, yeah, that would be a great idea. We'd love to know more about that. And then I recently started memberships. Only have one person signed up. Again, that's. It's hard to get memberships, especially as a realtor. Just, you know when you're someone doing something very funny.
If you're Mr. Beast and you got lots of people, young group, young age group, they're going to spend that $5 a month to be a part of that exclusive club. It makes sense. It's very difficult to gain that kind of loyalty from people that are just watching videos about real estate.
But part of me building doing live streams on Wednesday is try to connect with those that are more of my core audience that really watch all the time and build that loyalty with them because they can come on and ask questions and if they do join the club or the membership, they get to see my video when it goes loaded. Like I usually upload on a Saturday night and it's there but I don't make it available until Sunday at 10am they can watch it as soon as I go upload it, they get access to it.
Then they also get. If I want to do a live stream with just members, as soon as I get enough members, I will do that. Right now I'm just posting the videos and if they want to see it early and then shorts. I've dabbled in shorts. It's just weird shorts. It's maybe a good way to get someone to go watch your full length video. But shorts audience and long form audience are definitely very different. You don't really build a loyalty from shorts at all and you know it.
That is not my, it's not my focus on my channel. But I will repurpose a video and take a part of it and make it as a short. I've done that a couple times and just to grab some attention and maybe get them to go watch the full length video. Yeah, you'll get a lot of hits. But yeah, I agree. Just dabbling in shorts myself, it just doesn't seem like it converts to watching long form. It seems like short people. People watch shorts are very there for a very specific thing. Short one minute.
Because YouTube's not ever going to do or for now they're not ever going to do more than a minute long. Yeah, I wish they would do 90 seconds. It would be easier because I do have some good things that I can deliver just, just like the video. I'm thinking about doing one and I'm probably going to do it. About the video that went last night, that's done very well. The idea is to go, hey, did you know there's new laws coming July 1st that could allow.
And do you own a truck come July 1, you may be able to park that truck in your hoa. It's something that gets their attention. Be sure to go watch the full length video. So I'll probably do that one probably today. Go sit up and just record a short for that because that video is doing well. But most of the time the shorts just people will look at it and you can tell, oh, you got two or three views and stuff. Although I've done a few shorts that got a couple hundred fifty thousand views one time.
So it just. It's weird. It's definitely a different thing. TikTok's not my. I know plenty of realtors that do TikTok. I have a TikTok, but I don't do anything with it. But it's just not what I'm really focused on. I focus on putting one video out a week and make sure that's a good video. And that takes up most of my time between keeping myself busy with my regular work as a realtor.
Is there any like specific tools you use for like video editing or finding the music or anything that people can actually use as well? Yeah, absolutely. I use Epidemic Sounds. Great product. Funny enough though, this Sunday, Saturday when I was working on the video, I uploaded the video and I always do it the day before. I always want to make sure I have time to make sure it's solid for the next day. And it had a copyright strike and I was like, how is that? I'm using Epidemic Sounds.
There should be no copyright strike. That's why I paid you this music. For some reason this one particular artist got flagged and YouTube wasn't gonna give me any monetization for that video, which would have sucked. Since I got 100,000 views in 24 hours, it's been one of my better videos.
Fortunately, I was able to go back, delete the video, didn't finish uploading it, removed the song, found another song very quickly, put it in its place, it fit perfect and uploaded the video and everything was good. But I used Epidermium Sounds is really good for my video editing. I used DaVinci Resolve 18. Just now starting to take some classes so I can learn some of the more in depth features of that, which is Fusion, which allows you to do some of the cool special effects.
Not that I probably need it for my kind of videos, but it's a little bit more of just something I want to learn how to do and try to always enhance my videos even that much more. So I want to learn. I got this great tool, this editing software. I might as well utilize the tools it comes with. That's pretty much it. My post, I'll use a link tree on Instagram. I'll post the thumbnail, ask them, hey, it's a video. Click the link in my bio. That's such a hard conversion.
People just don't want to leave. If you, hey, go here and click in my bio. People are like, nah, it's too much effort. I have to actually go to your bio and click link. It's funny how few people will actually do that. But I posted there anyway just to promote it. And then I also upload organically to Facebook so I get my local friends, family. I'll upload the video organically just so they can see it. But I don't share the YouTube link to Facebook because. Because that's never been suggested.
It's a bad thing to do. And Facebook doesn't like you leaving their platform to go to another platform. So they actually bury that video so nobody sees it. So I just don't upload it organically. Yeah, it's true. Most of them, most of the social medias do not like you telling people to move off of their platform. Yeah, yeah, here I have, hey, I'm going to go to your restaurant and go, hey, this is a great restaurant. But for the real tacos go down the street. No, don't.
Which is weird because they didn't care before, but now they really do care. Oh, they do care. Yeah, they're very much about keeping it. I shoot everything myself. I'm self taught. I self edit, self promote. I don't have an editor, I don't hire anyone to camera for me. I use a multitude of products from mostly action cameras. Dji, that's a big one. I use a lot of their cameras. They're small, have great light focus, white lens so you get a good picture.
And then if I really want to do something a little nicer, I do have a Canon M50 I'll use and I have that on a big gimbal so it keeps the steadiness of it because it doesn't have it built into the camera, which is probably my next at some point buying a camera, they're roughly about three, $3,500. But one that has stabilization built into the camera so you don't need to carry a gimbal. That's probably my next big purchase at some point because I would. I do the look of a good quality camera.
It just. It really does look much better. So you said DaVinci resolve. Are you using the Studio One or using the free one? Because there is a difference. One is free, one is paid. I'm using the free. I'm gonna probably upgrade. I didn't upgrade yet because I still don't know enough of what I'm using and I'm kind of like what I'm using is free and like let's learn the free before I jump to the full version. But I'm going to upgrade most likely here in the next probably month or two.
It's been something that I've been talking about doing and I need to. What I actually need to do is go watch a video and see what I get because I don't know what I get. I know it opens up some tabs and things. I know there's certain things I'm doing editing and transitions and one that transition says nope, you have to pay to use this transition and stuff stop to see, maybe watch a go to their website and see what exactly I get. But it's only like 200. It's a lifetime. So it's not a bad upgrade.
Yeah, I think it's one of the best bangs for your buck. I have a lot of people who switch from Premiere to DaVinci because it's not a continuous fee to pay. Yes, Blackmagic Design actually makes cameras too. That's why they make a multitude of actual physical products. That's why they can offset that subscription. They do have subscriptions for cloud based stuff. So you can actually cloud based your DaVinci resolve.
But anyways, yeah what, what is your hope or what should people know about for building up let's say 20,000 followers? Because it's easy to start your YouTube. It's easy to somewhat easy to upload a video. You don't have to have that much know how to do it but what is the key features to make it or build it out to be several thousand followers. The biggest thing with YouTube and I think any anyone in the social media realm will tell you is consistency. I started off, it took me a while.
Not only did it take me a while to actually get business from my YouTube channel which is why I started it as a realtor to get leads. Probably took me a year before anyone ever called me. That's a long time to commit especially in the Realtors world commit to a year of doing something. But I wasn't consistent and my videos were poorly made. And I would do one and then I wouldn't do one for a week or two. I didn't take it serious. I was like, oh, let's do a video and hope that someone calls.
No, that isn't how it works. Nobody. Why should anyone watch my video if there's one and then nothing for three weeks later? Once I saw the people and coaches and people that I surround myself with that I'm in groups with, and they said, you got to commit. You have to make a video every single week, two a week if you need, but every single week. Once I committed to that, I saw the change and then. And I. These went from a Wednesday to a Sunday because I saw that my audience switched.
And I know my audience is 45 to 65 years old. Actually more on the. More 65, like 50, but it shows. A lot of 45 to 65 year old males watch my videos. Some females, they're people who are looking to move to Florida. They want to know what it's like down here. And so I upload every single Sunday at 10:00am If I don't, you ask about community and say it's Father's Day. And people like, oh, have a good Father's Day. Like, they're actually telling me, thank you. That is what you got to do.
You have to be consistent with it and just keep putting stuff out there and make yourself better, make each video better. The first 100 videos suck. Like, my first video is still on my channel. You guys go look at palm beaches fall on YouTube and look at my very first video. Just click the little thing that says newest, oldest. Go look at the oldest video. It's absolutely horrible, but I put it there to remind myself where it started and where I've gotten to.
My videos still aren't any cinematic masterpiece. I'm a realtor talking about real estate. But I do have some fun with them. I do some cool shots here and there, play around and some music. And they've definitely gotten better at the storytelling aspect of it. And you just got to, like I said, find something that you really want to, something that you're comfortable talking about every week. It's easy for me. I'm a realtor, so I can find a multitude of things to talk about.
Sometimes it's hard, Sometimes you're like, wow, what do I make a video about this week? And that can be a challenge. But whatever it is, you're going to start a channel about, make sure you could talk about it every week, every day, because you're going to want to get your audience to watch, and they're not going to watch if you're not excited about it. And that is definitely something I've seen a lot of people, they try and they start it and then it dies because they get bored with it.
And if they're bored, you and I certainly aren't going to watch it. Yeah, I mean, it's the same thing with podcasting. It's called pod fade, where people start up and then just fade away. They don't do anything. Most podcasts barely make it through the third episode. That's usually how it happens because.
And I think it's applicable to YouTube because people think it's easy to do, and then they have these grand ideas, but they forget how much work it is to get to that point and to how to keep on doing it, too. Because like you said, consistency is the right idea, but it's the hardest thing to do because a lot of people are very inconsistent. We're all inconsistent at some things. We don't do everything perfectly all the time. So it is that discipline of, I need to do this every single week.
This needs to be my day, and have that audience eventually come. If I could be consistent with my other stuff as much as I have my video, I'd probably be a lot more successful person. So I'm trying to work on that with the video I'm consistent with because I know it pays and it's growing. And I strategically thought about this video, knew it was a hot topic, worked it. I did a crazy thumbnail, little wild thumbnail. But I knew it would get the views, and it did, and it's paying off for me.
We'll see what the ad revenue is when it starts calculating up. But yeah, anything like podcasts and anything. It's. You have to think about. You're. We're trying to entertain you guys. We're trying to entertain you, the audience. And your time is like, it's really hard to grab your time. There's so many things out there that can distract us these days. So why should anyone watch my video? And that is the challenge that you have to make something to get them to, hey, I want to watch this video.
Let's see what he's talking about this week. Or in your case, right? What are you talking about? I want to listen to this while I'm in the car. I just recently started to listen to a lot more podcasts. In the past. Past year. And. And you're right. I'll look for them and I'll realize that, oh, they don't make podcasts anymore and it looked like a great thing. And I'll go search and shows like the last time they did podcast was March of 2021. I'm like, that sucks.
Like I was hoping to follow someone that was doing it. So yeah, I can see what you're saying about the podcast in that aspect. Yeah. And so what is your Hope for say, YouTube for what features you would like to eventually see as well? Because everybody has their things where it's. I wish they would do this, I wish they would do that. And do you see yourself doing 4K video? Because I did read recently that YouTube is eventually going to start putting their YouTube videos on the YouTube TV thing.
Just offset content or something like that. I shoot I first 4K video for what I'm doing. It's a computer killer. It's just. It's so hard to edit in 4K. I tried it. It's a whole different thing. I just shoot mostly 1080 or a little above at. What is it? 27, the next one up ultra. So I film in that. That works fine. I guess. Everyone has 4K TVs. It depends on how it comes across. Depending on what you're watching. My videos again, like I'm. People are watching to learn about South Florida.
It's still going to have a pretty good look. I don't think I'll ever go to 4k because it just. It's so much. It's so hard to deal with unless you're really, really good at it and you got the computer for it. But I got a pretty good desktop. But the 4K was a nightmare when I messed with it once. I don't really have too much to ask of YouTube. I like YouTube. Seems to be gold. They've got some cool tools.
I just had a feature I saw Sunday that I'd never seen before that lets you make three different thumbnails and you can test those thumbnails and see how they respond. No, I like the thumbnail that I had. There's days where I've had thumbnails go, I like this one. Maybe try that one. So my next video, it's going to be interesting to see how that plays out. That is a super cool tool and you used to have to pay for that with like Vidiq or TubeBuddy. Now YouTube's giving to you free.
So I like what YouTube's doing. I haven't had any complaints about them. They've been pretty, pretty helpful. I got that copyright strike. That's nothing YouTube can do. That's software that listens for it. And I'm going to have a dispute with epidemic. Sounds, not YouTube about it because Epidemic shouldn't have had that. They should have had it on that list of songs if it wasn't going to be allowed on YouTube. So we'll see how they respond back to that, to me.
But yeah, and the goal is just to keep growing. My goal is to hit 30,000 by the end of this year. I just hit 20. So I've got half a year roughly to go to see if I can pop off 30,000. I think that would be great. And who knows, it's a long way off, but I sure would like a silver play button if I could ever hit a hundred thousand. Who knows, maybe I just keep going and doing this. And then I also have, I do have plans to eventually start a second channel more for a personal video, not for that.
And it's going to be a travel type video for say, senior citizens. More an idea that I have in my mind. Again, it's all up here. And whether it plays out or I put it up and get two views or not, we'll see. But it's part of that challenge. Hey, if I created this one, maybe I could create another one and see what it. See what happens with it. So this has been like a lot of good learning for me to maybe do something different on YouTube at a later date.
And have you found that when you were getting subscribers, your first thousand was probably the hardest to get? And then eventually it got easier. The first hundred was like, I remember I looked at some of those videos. I went, looked at those videos, like, Wow, I got 25 views on the studio. That's. Wow, 25 views. Yeah. No, your first thousand's great. It's awesome to get that. And then you get the 4000 hours of watch time and then we get monetized.
But I wasn't making any money on my videos until it took a while probably once I got there. And then I was like maybe fifteen hundred dollars a year. And I was like, I was so happy about that. But now it's gone up considerably since that viral video went off. And now I'm getting. I still get views on that video and it feeds all my other videos. So it's a nice extra thing I haven't had.
I have a lot of people reach out to me that want to do brand deals, but they're not real brand deals or they're like just like Amazon Shop. They want you to do this and they'll give me a discount. I'm not interested in that. I've done two commercials. One, I did it just because it was a cool Hawaiian shirt. And they reached out to me and I like the shirt and I said, oh, okay. They sent me a cool Hawaiian shirt and I made a video and the shirt was awesome. It didn't take much effort.
And then I did get a brand deal with an E bike company. They said the same thing, make a video about our E bike. And so I incorporated that into how bike friendly this one town is that I sell real estate in. So I made it real estate related and rode the bike around. I've had a few reach out to me that were offered to pay, but they. It just didn't really go with that wouldn't have been a right fit. Like my audience would have been like, why are you doing this commercial?
How does that apply to us? Just it didn't. I didn't do that. So hopefully as I keep growing, I'll get better brand deals, which are a nice thing to build your business with, that they reach out to you. So we'll see how that part of it goes. And people listen to this podcast wondering, where can they learn more information about this? So where can they find you online? Yes, the best way to find me is just look up Palm Beaches Fall. It sounds like Palm Beach Fall, but there's an Es in the beaches.
And that's because the county I live in is called Palm beach county. And we have so many cities like Boynton Beach, Delray Beach. So they call where I live the Palm Beaches, plural. So look up Palm Beaches Fall. That's easy way to find me. You can find me on Instagram at Palm Beaches Fall, and you can just search my name and it usually will pop up on Google. But most. That's the easiest way. And yeah, that's. I'm on TikTok, but I don't do anything.
I think I have a thousand followers or 1500, something like that. So nobody watches me on TikTok or Instagram for that matter. Those are smaller things, but. All right. Any final thoughts for listeners? YouTube has definitely been a game changer for me. I. When I started, I was in again, price points of change. But I was typically working, as you said in the intro, working with people that are like 253, 50. Obviously the markets change and those numbers aren't available anymore.
So it's still like five. And starting the YouTube channel and doing it has grown to now where I have, I've had two clients looking with me. I've had multiple actually, but two right now are looking at condos in the $4 million price range. They're looking at new construction. They're just, they're following my channel. It's a longer time frame for them. And I've had lots and lots of customers that were 7,800,000 to a million dollar clients that I never had before.
So if you're looking to do YouTube free business, it can definitely help grow your business in a way that I never thought possible. And I've actually now, because my channel's grown enough, I created a second revenue stream where maybe I'll pull in an extra 20, $24,000 a year in ad revenue from if I stay consistent with it and keep doing it. All in all, I'd say I'm pretty happy with it. It's. I don't really consider too much work. It's fun to go out and shoot a video.
I've had people, it's funny to have people stop you in the street and go, hey, you're that. Call me. Just call guy. You made that video. And I said, oh, hey, how you doing? So it's been fun and I get to do cool podcasts like this. So yeah. All right, thank you, Paul, for joining Digital Coffee Marketing Brew and sharing your knowledge on YouTube. I appreciate it. Thank you for having me, guys, and. Thank you for listening.
As always, please subscribe to this podcast and all your favorite podcasting apps. Like a five star review really does help. And join me next week as I talk to another great thought leader in the PR marketing industry. All right, guys, stay safe. Get to understanding YouTube, start a YouTube channel, get that consistently going and see you next week later.