2.5 Susan MacNicol: Effective Email Marketing Strategies

As we look for new ways to reach our customers, we are seeing more and more companies invest more time
and money in their social media marketing and not enough in their email campaigns. But your email marketing
strategy is still one of the most important parts of any marketing strategy. Email is the most cost-effective way
to communicate with your customers, promote your services and products and reach your business goals. In this episode, Susan MacNicol, the founder and president of Strategic & Creative
Marketing Inc., shares some simple tips.