Digi Tips and Tools

Women's Business Development Center•www.wbdc.org

The Women’s Business Development Center (WBDC) proudly presents, Digi Tips and Tools, where we provide digital tips and tools that can help your business increase revenue, save money, and optimize your time. We will tackle some of your most pressing questions when it comes to digitizing your business processes, and seek out advice from experts on how to immediately implement it in your business. Do you have questions on how to use digital tools to optimize your business processes? Send us an email at wbdc@wbdc.org and we'll try to answer your question in a future episode. Founded in 1986 on the concept of inclusive entrepreneurship, the Women’s Business Development Center is a nationally recognized leader in the field of economic development. The WBDC is a Chicago-based 501c3, not for profit, committed to empowering women and minorities through business advising, technical services, and resources. Visit us at https://www.wbdc.org/

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Episodes

2.5 Susan MacNicol: Effective Email Marketing Strategies

As we look for new ways to reach our customers, we are seeing more and more companies invest more time and money in their social media marketing and not enough in their email campaigns. But your email marketing strategy is still one of the most important parts of any marketing strategy. Email is the most cost-effective way to communicate with your customers, promote your services and products and reach your business goals. In this episode, Susan MacNicol, the founder and president of Strategic &...

Feb 07, 2023•21 min•Season 2Ep. 5

2.4 Michelle Tran Maryns: Bio Link Tools

In this episode, Aisha talks with Micelle Tran Maryns of WeSparkle. Recently, we’ve been talking to business owners who have been working on their social media strategies. A lot of the effort is centered around content that connects with future customers and existing customers. Whether it's an article they wrote, or a product they want to showcase, business owners are really flexing their creative muscles to really come up with content that attracts. In these discussions, one question that somet...

Jan 11, 2023•11 min•Season 2Ep. 4

2.3 Mekeda Johnson-Brooks: Project Management Tools

As small business owners, many of your wear multiple hats in your daily operations. You're handling marketing, sales, development, finance, operations, compliance, security, and more. In addition to your business. Without a good organization plan in place, it can feel like you’re running from one fire to the next. In this episode, Aisha talks with Mekeda Johnson-Brooks about ways to organize your business so that your big ideas don’t get buried under all the other parts of your business operatio...

Jan 09, 2023•9 min•Season 2Ep. 3

2.2 Fiona Parr: Cybersecurity Risk: Data Management

As technology evolves, so does risk. Without a proper risk assessment or a good data security process in place, your company and your customer’s data can be left vulnerable. Even if you haven’t experienced a compromise, a weak data security process can still hurt your company’s reputation. In this episode Aisha talks with Fiona Parr about some steps you can take to secure your customer’s data even more. Fiona is the Director for Cyber Governance and Risk Services at Capital One. She is also the ...

Dec 26, 2022•18 min•Season 2Ep. 2

2.1 Mekeda Johnson-Brooks: Content Manager Tools

Today we’re going to talk to Mekeda Johnson-Brooks about how small business owners can manage their content in a less stressful way. Thinking about your marketing strategy, let’s focus on streamlining your social media engagement. Mekeda is the President and Chief Client Experience Architect of MJ Design and Company; an MBE, WBE, and WOSB certified consulting agency that helps mission-driven organizations solve problems, tell stories, and build connections through strategy, design, and program d...

Nov 30, 2022•11 min•Season 2Ep. 1

1.3 Lauren Ramsey: TikTok for Business

Today we are talking about TikTok for business. A lot of businesses may overlook this platform when thinking of their social media strategy, but why is that? Depending on what source you look at, TikTok has anywhere from 750 million to 1.1 billion active users worldwide. In this episode our guest is Lauren Ramsey of Betsy Bash . Lauren Ramsey is a digital strategist who focuses on bringing community engagement to the forefront of social media campaigns, whether she is sitting on a panel mentorin...

Oct 18, 2022•15 min•Season 1Ep. 3

1.2 Tony Pittman: Tracking Expenses

Welcome to Women’s Business Development Center’s Digi Tips and Tools Podcast Series – where we tackle some of your questions when it comes to your digitizing your business processes and discuss possible solutions. These solutions include easy digital tips and tools that can help your business increase revenue, save money and optimize your time. Today we'll talk about a sore topic for many business owners when it comes to accounting and bookkeeping, and that is tracking expenses. In this episode ...

Oct 15, 2022•17 min•Season 1Ep. 2

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