As we approach the new year, it’s the perfect time to reassess your business strategy and branding. In today's Maggie's Moment, we discuss how to view your business through the lens of your clients, ensuring your brand becomes a true asset—ready to scale, grow, and even sell. This isn’t about logos or fonts; it’s about building a brand that resonates deeply with your customers. Tune in to discover four actionable steps that will guide you toward creating a client-focused, value-driven ...
Nov 25, 2024•4 min
Scaling your business doesn’t necessarily mean doing more—it means doing better. In this episode, we uncover the three critical areas you need to address to grow sustainably and strategically. Whether you’re preparing to scale or already feeling the pressure of growth, this episode offers actionable strategies to guide your journey. Here’s what we dive into: 1️⃣ Customer Journey Marketing & Sales : Build systems that consistently attract and convert clients, from automation to team training....
Nov 22, 2024•33 min•Ep. 176
In Today's Maggie's Moment, we explore a critical element for setting your 2025 business goals: thinking long-term . Whether you’re just starting out and preparing to scale, or you’re growing and envisioning a future sale of your business, aligning your New Year goals with your long-term plans is essential for sustainable success. Here's Why: Creating an Asset: When your goals align with long-term plans, your time and effort investments don’t just bring short-term income—they help...
Nov 18, 2024•5 min
In this episode, Maggie dives into the essential strategies for balancing a successful business and personal life. Designed for high-achieving business owners, often sandwiched between busy businesses, kids, and caring for elderly parents, this episode offers a step-by-step approach to incorporating self-care, prioritizing tasks, and strategically creating a balanced life. Inspired by real-life examples from Maggie’s clients, who often juggle business growth with demanding personal responsibilit...
Nov 15, 2024•27 min•Ep. 175
Today, I have some powerful reflection questions to help you prepare yourself and your business for the holiday season. These questions are designed to take less than 10 minutes, yet bring clarity and focus for a successful end to the year. Reflection Areas: Your Clients’ Needs – What do your clients need most during this holiday season and into the New Year? Consider how you can support them in ways that bring them real value. Your Business’s Needs – What does your business need to best serve c...
Nov 11, 2024•5 min
In this episode of the Diamond Effect podcast, you'll learn key strategies to improve client retention in your service-based business. Retaining your best clients is essential to sustainable growth and long-term success, but it requires a proactive approach. This episode dives into the CEO mindset needed to keep clients coming back and shares three core retention strategies that will set your business apart. Episode Highlights: Delivering Excellent Service, Every Time – Consistency in quali...
Nov 08, 2024•27 min•Ep. 174
As we approach the New Year, it’s the perfect time to reflect on what you want to achieve in your business in 2025. In today's thought-provoking Maggie's Moment, I challenge you to imagine your business operating at a 10X level—whether that means 10 times the clients, revenue, or team size. If you reached that milestone, what would it look like? Key Reflection Points: 10X Value for Your Clients – Reflect on what an exponentially greater value for clients would look like. What would nee...
Nov 04, 2024•5 min
In this special episode of the Diamond Effect podcast, you will enjoy the replay of an exclusive webinar on how to scale your business before 2025. If you’re ready to grow but find yourself stuck in the day-to-day grind, this masterclass is for you. During this training, we explore the power of outsourcing, hiring the right help, and developing a high-performing team so you can focus on growth without burnout. What You’ll Learn: The Power of Tailored Hiring – Discover how to create a hiring proc...
Nov 01, 2024•1 hr 3 min•Ep. 173
Today's Maggie's Moment tackles the all-too-common feeling of business stagnation. You want more clients, growth, and a thriving future—but are you making space for client acquisition and growth-focused actions each day? If your schedule is filled with day-to-day tasks, team questions, and website tweaks instead of growth-oriented activities, it’s time to shift. Episode Highlights: Audit Your Schedule – Instead of letting worry drain your energy, evaluate your daily schedule. Are there...
Oct 28, 2024•3 min
In this episode of the Diamond Effect podcast, Maggie Perotin dives into networking and explores how you can turn connections into clients for your service business. Networking isn’t one-size-fits-all, and in this episode, Maggie breaks down the types of networking and key tips to make each one work for you. Episode Highlights: Three Types of Networking to Consider: Structured Networking Groups – These are more formal networking groups (both online and in-person) with membership fees and a stron...
Oct 25, 2024•27 min•Ep. 172
In this quick Maggie's Moment, I discuss diversifying your lead generation strategies as a small service business owner. Relying on just one source for acquiring new clients can be risky, expensive, and inconsistent. But by expanding how you attract leads, you can ensure your business stays steady and resilient. Key Benefits of Diversifying Lead Generation: Reduces Risk – By not depending on just one method to bring in clients, you safeguard your business from losing its primary source of n...
Oct 21, 2024•5 min
In this episode, I talk about 10 powerful ways to attract new clients to your service business that don’t require you to rely solely on Internet marketing. While the online world offers a lot of opportunities and should be part of your marketing strategy, there are plenty of effective offline strategies you can use to grow your client base and make meaningful connections. Whether you want to build stronger relationships, tap into local networks, or diversify your client acquisition tactics, this...
Oct 18, 2024•21 min•Ep. 171
I tackle the biggest misconceptions about business and executive leadership coaching in this Maggie's Moment. This episode is for you if you’ve ever thought coaching is only for struggling businesses or that coaches will tell you what to do without considering your input. Key Myths Debunked: Myth #1: Coaching Is Only for Failing Businesses or Executives Coaching is for anyone looking to grow, improve, and reach their full potential. It works well for start-ups, scale-ups, and mature busines...
Oct 14, 2024•6 min
This episode explores what it really means to be authentic in business. Authenticity is often misunderstood, especially regarding personal and business branding. It doesn’t mean putting your entire life on display for the world or discussing things that make you uncomfortable. Instead, it’s about being true to your core mission, vision, and values—ensuring they align with who you truly are. Key Takeaways: Being Authentic Doesn’t Mean Oversharing – Many believe that being authentic in business me...
Oct 11, 2024•20 min•Ep. 170
As a small business owner you might have a lot going on: Dealing with clients Research & development projects to grow the business; Leading your team. Or maybe even you have more than one business to run. In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically. And if you need help getting rid of being overwhelmed and refocusing, let's talk . My T.O.P. CEO Performance Enhancer Formula is designed to ...
Oct 07, 2024•4 min
In this podcast episode, we dive into the reality of being a business owner: it’s not always easy or comfortable. And it requires constant growth and effort. If you’ve ever felt like the weight of responsibility is on your shoulders, this episode is for you. Key Takeaways: Business Ownership Is Not Always Comfortable – Running a business means stepping out of your comfort zone, trying new strategies, and accepting that failure is part of the journey. You can’t just rely on your website or referr...
Oct 04, 2024•22 min•Ep. 169
In today's quick Maggie's Moment, I discuss how you can bring your creative ideas to life without getting overwhelmed by your day-to-day business operations. Key Takeaways: First things first: Get your business running smoothly. To free up your emotional, mental, and time-space, your business needs to operate without you being stuck in the weeds. As a CEO, your role should focus on overseeing the business and strategically guiding it. Create space for creativity. Once your business is ...
Sep 30, 2024•3 min
In this episode, we’re exploring five ways service-based business owners may be unintentionally underserving their clients—and missing opportunities to deliver exceptional value. If you’ve ever wondered why your clients aren’t fully engaged or loyal, this episode will help you uncover some hidden reasons. Key Takeaways: Lazy Marketing Isn’t Serving Your Clients Too often, business owners rely on generic marketing strategies—like holiday posts and surface-level content—that fail to connect with t...
Sep 27, 2024•29 min•Ep. 168
In today's Maggie's Moment, we’re tackling some of the most common myths that small business owners believe—and how these limiting beliefs can hold back the growth of your business. Key Takeaways: “No one can do it better than me” – Many business owners fall into the trap of believing that no one can match their expertise or dedication. While it’s true that you’re passionate about your business, this mindset prevents you from delegating, hiring, training, and empowering others to take ...
Sep 23, 2024•4 min
In today's episode, we dive into the subtle (and not-so-subtle) signs that your team might be underperforming. If you're a small business owner or team leader, this episode is a must-listen for identifying the root causes of your team's productivity challenges. Key Takeaways: Basic and Repetitive Mistakes – Are small errors piling up? These could be signals that your team isn’t engaged or focused on their work. Gossip and Lack of Accountability – If your team is more interested in...
Sep 20, 2024•21 min•Ep. 167
In today's Maggie's Moment, I dive into a personal story about how I transformed a low-performing team into a high-performing powerhouse—while saving the company $250K in the process. I’ll share the key lessons I learned about the power of well-structured meetings and how they played a pivotal role in turning things around. I also break down a basic meeting structure that any small business can implement to start seeing real results. Whether you're struggling with team performance...
Sep 16, 2024•7 min
In this episode, we discuss the 5 telltale signs that your business operations may be in trouble and need immediate attention. As a service-based business owner, growth is exciting, but it can also create challenges behind the scenes that you may not even notice until it’s too late. I break down the signs that your business operations need a serious overhaul and offer practical solutions to get things back on track. Here’s what you'll learn about: Forgetting to Invoice Clients Are you leavi...
Sep 13, 2024•17 min•Ep. 166
In Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as: Unnecessary additional work falling on you and your team Client service issues and escalation of those leading to more complaints Business improvements gone wrong Lower team productivity and morale Time and energy spent elsewhere instead of focusing on growing and achieving business goals Make sure you listen to this bonus podcast (less than 5 minutes) to learn h...
Sep 09, 2024•5 min
In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients. If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that. Inside I'm breaking down the reasons why your sales conversations aren’t closing deals and what you can do to fix them so you can start signing more clients with ease. Here’s what we cover: Attrac...
Sep 06, 2024•19 min•Ep. 165
September is here. I like to think of this time as a mini New Year. An opportunity to reset, finish the year strong and set yourself up for even stronger next year. In today's Maggie's Moment, I am sharing a quick and simple exercise that will help you figure out what to focus on in your business for the next 3.5 months to lead it to the next level. To work with me in a private coaching container, book a sales call here - https://calendly.com/maggie-s2l/discovery-call...
Sep 02, 2024•5 min
With today's episode, I kick off a five-part series focused on marketing. I talk about five indicators that will show you, your marketing may be ineffective, such as: Lack of referrals Weak online presence Low engagement Few inquiries Attracting the wrong clients. You'll learn how to troubleshoot each one and understand how important messaging is. The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potenti...
Aug 30, 2024•19 min•Ep. 164
Lack of a comprehensive strategic plan might be the reason why you've been struggling to scale your business successfully. A plan that would create a path for attracting enough new clients to scale while delivering your offers to them at the highest level without growth-related disruptions. Since the new fiscal year has started for some businesses or is coming soon for the rest, today's Magie's Moment talks about the challenges you can prevent by investing your time and effort to ...
Aug 26, 2024•5 min
In this episode, we'll dive into the crucial mindset shift that every small service-based business owner needs to make to achieve their next big goal—especially if it's something you've never done before. We explore how cultivating a strong belief in your business success is not just about hoping or wishing for it but expecting it with certainty. Key Topics Covered: Building Your CEO Identity: Discover how to step into the identity of the CEO who has already achieved the results y...
Aug 23, 2024•15 min•Ep. 163
In today's Maggie's Moment, I dive into the story of a client who embodies the classic high-achiever dilemma. Despite not needing to push their business at full throttle, they found themselves trying to do it all—running their business at maximum capacity while also managing a personal matter that demanded their full attention. The result? Complete exhaustion. They came to me desperate for a solution. I share how we navigated the balance between ambition and sustainability without sacr...
Aug 19, 2024•6 min
In my latest podcast episode, "8 Reasons Why You Wouldn't Want a Business Coach for Your Service Business," I take a playful, yet insightful, approach to the common hesitations service-based business owners have about hiring a coach. Instead of the usual pitch on why you should have a business coach, I flip the script to explore the reasons why some might hesitate. From the fear of stepping outside of your comfort zone to change things up to the misconception that you can figure i...
Aug 16, 2024•15 min•Ep. 162
