Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down with Jennifer back in October of 2022 she was the Chief Marketing Officer of Brightcove. Now she’s in a new role as the CMO of Acquia. We hope our Destination CMO audience will enjoy these stories and insight’s from Jennifer’s career as a senior marketing leader. Destination CMO with guest Jennifer Gri...
Nov 07, 2023•30 min•Ep. 65
This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to miss those insightful conversations coming up next season! In the next few weeks we will be looking back at some of our favorite episodes of Season 2. If you’ve a regular Destination CMO listener, you know that we love fractional CMO stories on this podcast, and Mike Volkin delivers with his experti...
Oct 31, 2023•33 min•Ep. 64
The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up next season, and for now we are looking back at some of our favorite episodes of Season 2. When we first sat down with Lisa Joy Rosner in October of 2022 she was the Senior Vice President of Brand and Digital Marketing of Oracle. Now she’s leveraging her transformational marketing experience as a Fract...
Oct 24, 2023•26 min•Ep. 63
The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, Chief Marketing Officer at CAIS. If you’re interested in the specifics of marketing in the fintech space, this episode is for you! Abby shares knowledge and lessons from career leading marketing in the financial industry. Stream the full interview to hear Abby and Vincent discuss the importance of l...
Oct 17, 2023•32 min•Ep. 62
While our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If you’ve been listening to Destination CMO for a while, you know we’re big on #FractionalCMO stories, and this episode delivers! David Minifie shares lessons and insights from his career leading marketing for some of the biggest companies in the world. Stream the full interview to hear David and Vincen...
Oct 10, 2023•30 min•Ep. 61
Our Destination CMO guest this week is Shahar Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology industry, Shahar has founded and managed leading startups including 7 Elements Studios, a game studio specializing in massive-multiplayer-online strategy games. In this episode of Destination CMO, Shahar sits down with Vincent to share deep career insights from his marketing career, including the one thi...
Oct 03, 2023•43 min•Ep. 60
We’re back in the studio this week recording new podcast episodes with some incredible CMOs and senior marketing leaders, and we wanted to take this chance to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Patrick McLean. On this episode of Destination CMO, Patrick shares lessons and insights from his career as a transformational CMO and growth executive. Stream the full interview to hear Patrick and Vincent discuss the challenges and opportunities you get ...
Sep 26, 2023•36 min•Ep. 59
This week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and healthcare resources. In her current role Lee Anne oversees the sales and marketing team, where she uses her deep experience in performance and brand marketing to drive revenue through community growth, merchant and brand partnerships, and new business development. In this week’s episode Lee Anne sits...
Sep 19, 2023•34 min•Ep. 58
Our guest this week on the Destination CMO podcast is Jessica Jensen, the Chief Marketing Officer at Indeed. In her current role, Jessica is responsible for global brand, communication, product and acquisition marketing. Before joining Indeed, Jeeica led B2B marketing for Facebook, Instagram, Messenger and other Meta platforms. As we talk through the different milestones in Jessica’s career, you don’t want to miss her fascinating insights from each role. Jessica joined Facebook during a huge per...
Sep 12, 2023•31 min•Ep. 57
While our podcast team is taking a short break for the Labor Day holiday, we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Doug Zarkin. On this episode of Destination CMO, Doug explains what “thinking human” means when it comes to marketing. Stream the full interview to hear Doug and Vincent discuss the key differences between working as a performance marketer vs. as a brand marketer, and how to define what success looks like on your career path....
Sep 05, 2023•35 min•Ep. 56
Our guest this week on the Destination CMO podcast is Josh Golden, the Chief Marketing Officer at Quad. With more than two decades of experience in marketing, branding, media, and content, he’s currently building on Quad’s history as a commercial printer, and architecting the evolution of Quad as a marketing experience company. Josh’s prior roles include President & Publisher of Ad Age, as well as Vice President, Global Digital Marketing at Xerox. Josh sits down with Vincent to talk about hi...
Aug 29, 2023•42 min•Ep. 55
From engineer to Chief Marketing Officer, our guest this week on Destination CMO brings a unique technical perspective to marketing leadership. Ashley Kramer is the Chief Marketing and Strategy Officer at GitLab Inc. She sits down with Vincent to share how her experience in marketing, product, and technology has enabled her to position GitLab as the leading DevSecOps platform for software innovation. In this episode you’ll hear about Ashley's passion for solving the challenge of positioning and ...
Aug 22, 2023•34 min•Ep. 54
While our podcast team is out on vacation this week we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Matt Sutton. When we interviewed Matt back in November of 2022 he was the CMO of Framebridge. Now he’s leading marketing at The Black Tux as their new CMO. We hope you enjoy hearing about Matt’s marketing journey, and we will be back next Tuesday with a brand new episode you won't want to miss! ICYMI - Destination CMO podcast with guest Matt Sutto...
Aug 15, 2023•48 min•Ep. 52
This week on the Destination CMO podcast we have the distinct honor of interviewing Lisa Campbell, the Chief Marketing Officer of OneTrust. Lisa’s impressive background has given her a keen understanding of the art and science of marketing, and she sits down with Vincent on the podcast this week to share how her technical background led her to a successful career as a CMO. In addition to her work leading marketing at OneTrust, Lisa also serves as an independent board director at Dropbox. Prior t...
Aug 08, 2023•41 min•Ep. 51
This week on the Destination CMO podcast we sit down with Murph Krajewski, currently spearheading the marketing efforts at Capacity. Thanks to Murph’s background in the computer software industry and previous CMO roles at Textel and Sharpen, he brings a wealth of experience and insights to the table for our podcast listeners. Murph's expertise spans across Contact Centers, SaaS, and Marketing Strategy, making him an ideal guest for anyone looking to gain valuable knowledge in these areas. As we ...
Aug 01, 2023•34 min•Ep. 50
Our guest today is Patrick McLean, a seasoned senior private equity who has driven transformational results at some of the largest and most successful brands in the world. His 25+ years of experience includes tenures as the Chief Marketing Officer at TD Bank, Walgreens Company and most recently ecoATM/Gazelle, a private equity backed mobile device reseller. Prior roles also include Vice President, Digital Marketing & Brand Strategy for Capital One Financial. He has also held senior positions...
Jul 25, 2023•36 min•Ep. 49
If you’re a senior marketing leader interested in leveraging your expertise into a Fractional CMO role you definitely want to hear this week’s episode of Destination CMO. Our guest, Mark Evans, is the founder and principal of Marketing Spark, which offers fractional CMO and strategic advisory services to B2B SaaS companies. Mark's approach focuses on positioning, messaging and content-driven growth plans. Mark is also a podcast host and published author, recently coming out with the second editi...
Jul 18, 2023•39 min•Ep. 48
Our Destination CMO guest this week is Khalid El Khatib, the Chief Marketing Officer at Stack Overflow, where he is responsible for marketing, communications, and advertising initiatives. Throughout his career he’s elevated and transformed the awareness and perception of global brands, with a portfolio that includes General Electric, Goldman Sachs, TED, and Xerox. He began his career working in communications at Teach For America, which fostered his lifelong passion for social impact and volunte...
Jul 11, 2023•42 min•Ep. 47
While our podcast team enjoys a break for the 4th of July we wanted to re-stream this popular episode of the Destination CMO podcast with guest Cristine Kao . We hope you enjoy hearing about Cristine's CMO journey, and we will be back next Tuesday with an a brand new episode you won't want to miss! ICYMI: Destination CMO podcast with guest Cristine Kao ( ABC Fitness ) Passionate about helping companies and communities create healthier lives using information technology, Cristine Kao has more tha...
Jul 04, 2023•29 min•Ep. 53
Our guest this week took an unconventional path from the US Naval Academy and US Marine Corps to the world of marketing. David Minifie shares how his military background shaped his leadership skills and set the stage for his successful career. From his experience at Procter & Gamble and Centene, David shares valuable insights on career development for CMOs. He discusses the three crucial buckets of work that define the CMO role and shares his transition from an in-house CMO to a sought-after...
Jun 27, 2023•30 min•Ep. 46
Join us on this episode as we sit down with Mike Linton, a seasoned marketing executive and board member, renowned for his impactful leadership at Best Buy, eBay, and Farmers Insurance. We delve into the evolving role of the CMO, exploring the critical questions to ask during job interviews and the importance of building relationships with key stakeholders. Mike shares his insights on aligning with the Board of Directors, transitioning from CMO to CEO or a board role, and the invaluable lessons ...
Jun 20, 2023•44 min•Ep. 45
Muriel Lotto is an experienced senior marketing executive and thought leader who has a passion for solving business problems and driving sustainable growth through strategic marketing. On this episode of Destination CMO, Muriel shares her expertise as a full-funnel, full-stack brand and growth marketer, emphasizing the importance of compelling storytelling and data-driven insights. We delve into Muriel's career journey, including her role as the Chief Marketing Officer of Sightline Payments and ...
Jun 13, 2023•46 min•Ep. 44
In this episode of Destination CMO, we sit down with Madison Nagle, a brand strategy consultant and founder of Madhouse Consulting, where she leads the development of digital-first strategies that engage the conscious consumers of our generation. On our podcast, Madison shares her unconventional career path, starting as a fashion model and influencer before transitioning into her current role, predominantly working with mission-driven companies to enhance the brand awareness of their triple bott...
Jun 06, 2023•29 min•Ep. 43
Aligning sales and marketing is crucial to business success, and our guest this week is an expert on how to create thay synergy. Latané Conant, the CMO of 6sense, is a passionate advocate for marketing leaders, equipping them with effective technology, predictive insights, and empowering thought leadership. As a former software saleswoman, she understands the importance of leveraging data to drive deals, not just leads. Vincent and Latané also discuss the significance of the Chief Market Officer...
May 30, 2023•29 min•Ep. 42
In this episode of the Destination CMO podcast, we welcome Emily Fenech, a seasoned B2B marketing leader with more than 15 years of experience in brand marketing, product marketing, and customer acquisition, Emily has honed her expertise across various industries and companies, from global Fortune 500 organizations to early-stage startups. Emily is currently Head of Marketing at Spinach.io, an early stage startup backed by Zoom, Atlassian, and Y Combinator where she's building go-to-market strat...
May 23, 2023•32 min•Ep. 41
We love talking to Fractional CMOs on this podcast because they offer unique insights about marketing leadership, and often have a diverse background across industries and business models, giving them a deep perspective on marketing challenges and opportunities. Roshni Wijayasinha fits that description precisely. A marketing leader with more than 15 years of experience in the industry, Roshni is the founder of her own Fractional CMO agency, where she works with startups and growing companies to ...
May 16, 2023•31 min•Ep. 40
This week on Destination CMO, we sit down with Abby Salameh, the Chief Marketing Officer of CAIS. Abby has over 20 years of experience in the independent wealth ecosystem, and in this episode, she shares her insights on how to develop a successful marketing strategy in the financial industry, and how to develop a successful career as a senior marketing leader. Abby is passionate about helping drive financial advisors towards awareness and adoption of alternative investments, through a tech-enabl...
May 09, 2023•32 min•Ep. 39
As a Fractional CMO with more than 25 years of experience, Lisa Bratkovich is leveraging her expertise in direct-to-consumer marketing to lead CMO Syndicate, a global team of senior marketing leaders who work as Fractional or Interim CMO’s. Besides her role as the Founding Partner and Chief Marketing Officer of CMO Syndicate, Lisa is also the CEO of Direct Upside Group, a customer experience transformation consulting practice. On today’s episode of Destination CMO, Lisa shares her decades of exp...
May 02, 2023•44 min•Ep. 38
Our guest this week is Kip Knight, the founder and CEO of CMO Coaches, which coaches current and aspiring marketing leaders. He is also Operating Partner at Thomvest Ventures, and a board member with Netbase Quid. He has held positions in brand and marketing at Procter & Gamble, PepsiCo, KFC International, Taco Bell, and EBay. And he’s the author of Learn to Leap: How Leaders Turn Risk into Opportunity, and co-author of Crafting Persuasion: A Leader’s Handbook to Influence Minds and Change B...
Apr 25, 2023•35 min•Ep. 37
With more than 20 years in senior marketing roles, Paige O'Neill brings a wealth of knowledge and experience in enterprise software, customer experience, and cloud computing to her current role as the Chief Marketing Officer at Sitecore. Prior to joining Sitecore, Paige has held CMO roles at major brands including the digital workplace platform provider Prysm, as well as IT Consulting firm SDL, and she served as the VP of marketing for Aprimo. On this episode of Destination CMO, Paige shares her...
Apr 18, 2023•43 min•Ep. 36
