Our guest today is David Franzen-Rodriguez, vice president of marketing at Everyware. David is an award winning, Forbes published marketer and sales strategist. In his career, as both a business owner and CMO, he has led transformative change in both scaled businesses and start-ups that are at inflection points in their growth. Discussing his career on the Destination CMO podcast, David explains why he considers himself a brand marketer in the broader sense, because of his keen focus on changing...
Apr 11, 2023•42 min•Ep. 35
As the Chief Marketing Officer of Brightcove, Jennifer Griffin Smith is motivated by discovering the possibilities technology can offer, and building communities of like-minded people who can share stories, be inspired, and learn from each other. Jennifer is an international marketing executive with more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. Before joining Brightcove, Jennifer held CMO positions at A...
Apr 04, 2023•30 min•Ep. 34
Doug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. Doug is the Vice President & Chief Marketing Officer for Pearle Vision, a role he has held since 2012. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. As the Director of Marketing and Creative Services at Avon Products, Inc. Doug launched “mark.,” a domestic and international lifestyle brand targ...
Mar 28, 2023•35 min•Ep. 33
Passionate about helping companies and communities create healthier lives using information technology, Cristine Kao has more than 20 years of experience in the health sector. Cristine is currently the Chief Marketing Officer at ABC Fitness Solutions. Prior to ABC Fitness Solutions, Cristine has held sales, operations, and marketing positions at Carestream Health, Phreesia, and GE Healthcare where she helped launch award-winning products, create global brands, and open new and niche markets. Cri...
Mar 21, 2023•29 min•Ep. 32
Our guest today is Mike Volkin, an entrepreneur, consultant, and top-rated freelancer for Upwork. As a fractional CMO and entrepreneur coach Mike has consulted with more than 400 companies. He’s also an Army veteran, speaker, and author of 6 books -one bestseller. As a serial entrepreneur, he has built and sold 6 of his own companies. Today on Destination CMO Mike explains the strategy that led him to becoming one of the top-rated freelancers on Upwork. Mike also shares his advice for how entrep...
Mar 14, 2023•33 min•Ep. 31
With more than 20 years of executive experience, Lisa Joy Rosner is an expert at developing metrics-driven marketing solutions for public and start-up companies. In her current role as the Senior Vice President of Brand and Digital Marketing at Oracle, she passionately advocates for customers, teams, and revolutionary ideas. Throughout her senior marketing career, Lisa Joy’s teams have included customer, sports, and industry marketing, as well as brand experience design and global advertising in...
Mar 14, 2023•26 min•Ep. 30
From Capital One to Facebook, Framebridge, and now The Black Tux, Matt Sutton is a global performance marketing and brand leader with more than a decade of experience in consumer and business marketing across industries. Matt’s recent work has been featured on CNBC, SharkTank, USAToday, Adweek, AdAge, The Drum, TechCrunch, Entrepreneur, People, and the NY Times. On today’s episode of Destination CMO Matt talks with Vincent about his time at Capital One, and what led to him being recruited at Fac...
Mar 14, 2023•48 min•Ep. 29
Watch the video of this episode on LinkedIn Live: https://www.linkedin.com/video/live/urn:li:ugcPost:6765659157967327232/?actorCompanyId=3644786 Follow Jack Kelly on LinkedIn: https://www.linkedin.com/in/jackkellywecruitr/ Jack and Vincent discuss the economy, latest job's report, and the transformation in how QR codes and the pandemic are changing the way marketers transition from physical to digital marketing campaigns. Free Marketing Training: Vyten.com/free-training...
Feb 11, 2021•21 min•Ep. 28
Brendan Rogers is currently the Founder & Managing Partner of 2 a.m. [Ventures x Talent]. 2.a.m. is a pre-seed, industry-agnostic micro fund investing in ambitious founders from all over the world, as well as placing 10x talent in early-stage, high growth startups. Previously, Brendan Co-Founded Wag! the mobile dog walking app that disrupted the global pet service space. Wag! has raised over $360 million in venture capital, most recently $300 million from Softbank's Vision Fund. Brendan is a...
Feb 09, 2021•37 min•Ep. 27
How to foster career change in 5 easy steps Instagram/ IGTV: @VytenCouncil FREE Marketing Training session: Vyten.com/free-training Vyten Student: https://vyten.com/membership-pricing Text Vincent: +1 615-667-8433 Transcript: https://vyten.com/blogs/job-search-career-podcast/how-to-foster-career-change/...
Feb 02, 2021•5 min•Ep. 26
Alan first started working in the retail industry while in college being a full time student and working 25+ hours weekly. After graduating at UC Davis with double major in Economics and Sociology, Alan got promoted to being one of the store managers at Best Buy. After putting in 7 years of work in retail, he realized that this industry wasn't for him. Alan started from the bottom of the ladder in the tech recruiting industry at an agency called, Apex Systems. Fast forward 8 years later, Alan is...
Feb 01, 2021•43 min•Ep. 25
This week we welcome Maura Kennedy to Vyten Council Live. Maura is a former TV Reporter and News Anchor and is currently the Director of Marketing and Public Relations at law firm, Pond Lehocky. She is also a Forbes contributing writer on the Communications Council. Accomplished in 12 years of PR, content, and communications, reporting for CBS and ABC News as a Multimedia Journalist and Anchor. Career highlights include interviewing John McCain and Madeleine Albright as well as reporting live fr...
Jan 28, 2021•40 min•Ep. 26
This podcast talks about how to deal with imposter syndrome, different types of imposter syndrome and ways to battle each one, imposter syndrome and social anxiety, feel like a fraud, overcoming imposter syndrome, the reality of imposter syndrome and doubt. FREE Marketing Training session: Vyten.com/free-training Instagram/ IGTV: @VytenCouncil Text Vincent: +1 615-667-8433 Blog: https://vyten.com/blogs/job-search-career-podcast/quick-tip-how-to-combat-impostor-syndrome/ YouTube Video: https://yo...
Jan 26, 2021•3 min•Ep. 25
Casey is a father, a husband, a coach, a friend, a speaker, and a business leader who is the same person in and out of work. Casey works to empower people to achieve more than they think they are capable. Giving back is a huge part of his life. He loves changing perception, and thoroughly enjoys opportunities to educate customers – showing them how he can truly help them achieve their business goals. His book titled, " Win The Relationship; Not the Deal " came out in January 2020 and you can lis...
Jan 25, 2021•39 min•Ep. 24
Host Vincent Phamvan welcomes VCL guests Gloria Chou, PR expert, Nina Guttierrez, Former CMO and cause-based marketing consultant, and Jessica Gutierrez, VP and cause-based marketing consultant. They discuss branding, consumer engagement, loyalty, PR strategy, and how cause-based marketing is very important in the current and future business market. Join our FREE Marketing Training session THURSDAY at 3:00pm (CT) to learn the top 3 secrets from CMOs! Hear former CMO Vincent Phamvan share the ins...
Jan 21, 2021•45 min•Ep. 23
Quick Tip: #ForYourself Every year brings about new goals and time to reflect on what kind of life you want to live. In this Quick Tip Tuesday episode, Vincent talks about taking a moment to think about the things you do for yourself to better yourself. Watch on YouTube: https://youtu.be/B5v0hqhlZxE Transcript: http://vyten.us/quick-tip-for-yourself FREE Marketing Training session: Vyten.com/free-training Instagram/ IGTV: @VytenCouncil Text Vincent: +1 615-667-8433...
Jan 19, 2021•4 min•Ep. 23
Casey is a father, a husband, a coach, a friend, a speaker, and a business leader who is the same person in and out of work. Casey works to empower people to achieve more than they think they are capable of. Giving back is a huge part of his life. He loves changing perception, and thoroughly enjoys opportunities to educate customers – showing them how he can truly help them achieve their business goals. His book titled, "Win The Relationship; Not the Deal" came out in January 2020 (https://amzn....
Jan 18, 2021•30 min•Ep. 21
Host Vincent Phamvan welcomes VCL guest Maya Grossman, a marketing executive with fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups. She is a speaker, a career coach, and most recently the author of Invaluable: Master the 10 Skills You Need to Skyrocket Your Career, an unconventional business book for employees who want to deliver exceptional results. Join our FREE Marketing Training sess...
Jan 15, 2021•40 min•Ep. 22
When thinking about what you'd like to change and accomplish this year, how do you start taking steps towards these goals? In this Quick Tip Friday episode, Vincent shares his method for getting started towards building and maintaining your goals for this new year. Watch Video on YouTube Show Notes & Transcript: http://vyten.us/quick -tip-new-year-new-you Join Vyten : http://vyten.com US or Canada? Text Vincent: +1 615-667-8433...
Jan 12, 2021•5 min•Ep. 21
Kelly Franco has been recruiting in the tech industry for the last 5 years creating meaningful relationships between companies and individuals. She is also a 2-time published children's book author and enjoys bringing smiles to the faces of kids and adults alike. Show Notes & Transcript: http://vyten.us/high-kelly-franco Join Vyten: http://vyten.com US or Canada? Text Vincent: +1 615-667-8433...
Jan 11, 2021•43 min•Ep. 20
Vincent Phamvan is joined by VCL guest, Tim Busa, who has had a 15-year career in sales and marketing, working across the email marketing, security, and e-commerce industries. He's currently running marketing at Loop Returns, and prior to that held marketing leadership roles at Zaius, Continuum, and Constant Contact. Join the discussion: https://council.vyten.com/c/live/3-career-lessons-from-15-years-in-sales-marketing...
Jan 08, 2021•35 min•Ep. 19
When you see positive changes in your life. Many of these happen throughout defining moments, where you're forced out of your comfort zone and you're forced to make a decision. Although this can seem challenging while you're in the middle of it, sometimes the best changes in life come out of these defining moments. Show Notes & Transcript: http://vyten.us/high-defining-moments Join Vyten Insider (free forever): http://vyten.com/insider US or Canada? Text Vincent: +1 615-667-8433...
Oct 30, 2020•7 min•Ep. 18
Christian Zani is an Assistant Director and Lead Talent Advisor at Ernst & Young’s People Advisory Practice. He’s responsible for strategic efforts in identifying, qualifying and attracting Executive Directors and Directors at EY. Christian talks in this episode about career paths at The Big Four and how to break into a career in consulting and finding mentors in your career. Show Notes & Transcript: http://vyten.us/high-christian Join Vyten Insider (free forever): http://vyten.com/insid...
Oct 27, 2020•47 min•Ep. 17
When setting a goal or vision for the future, how do you establish this vision? In this Quick Tip Friday episode, Vincent shares his method for getting started towards building your future or a new habit. Show Notes & Transcript: http://vyten.us/high-first-steps Join Vyten Insider (free forever): http://vyten.com/insider US or Canada? Text Vincent: +1 615-667-8433...
Oct 23, 2020•12 min•Ep. 16
Scott Barker is the head of strategic engagement at Outreach, a tech startup valued at $1.33B and backed by the top tech VC firms. Outreach is ranked #4 on Deloitte's 2019 list of the fastest-growing technology companies in North America. In this episode, Scott shares how he pivoted into a career in tech without any tech experience or even a college degree. He also shares step-by-step how he'd reach out cold to hiring managers and recruiters to get his foot in the door. Show notes & transcri...
Oct 22, 2020•46 min•Ep. 15
What if there was one thing you could do daily that made you happier? What if it also helped you reduce stress and anxiety? What if it made you a better, kinder person? Would you make the change? In this episode, Vincent talks about this one simple routine that takes just a few minutes a day. Join Vyten Insider (free forever): http://vyten.com/insider US or Canada? Text Vincent: +1 615-667-8433...
Oct 16, 2020•13 min•Ep. 14
Carrie Zhou grew up in various communities where she never felt like she was part of the majority. She took the non-traditional path, pivoting out of her career into a role in tech. Today, Carrie is a Talent Acquisition Lead at Facebook, and in this episode, Carrie explains how to bring your authentic self to your professional life by having real conversations instead of feeling the need to say "the right answer." Also, Carrie talks about who is the best to reach out to when networking, and the ...
Oct 13, 2020•36 min•Ep. 13
Devna Shukla is an Emmy award-winning producer. In college, Devna interned for—then—Senator Barack Obama. After graduating from UCLA, she joined CNN’s Anderson Cooper 360, where she was promoted to become an editorial producer on the show. Her career has taken her into big tech, spending time at both Amazon and Microsoft, where she is now a business development manager working on monetization and strategy for Microsoft News. Full Show Notes & Transcript: http://vyten.us/high-devna Join Vyten...
Oct 06, 2020•45 min•Ep. 12
The economy added fewer jobs than expected during September, which economists see as another sign that the rebound from the recessing could be slowing. Many job seekers are pivoting industries and job functions, but it raises a question—how do I know if this job is right for me? To answer that question, we share a recent story from our blog. Join Vyten Insider (free forever): http://vyten.com/insider US or Canada? Text Vincent: +1 615-667-8433...
Oct 04, 2020•12 min•Ep. 11
LinkedIn automatically generates a new headline when you update your current position, but should you accept the default suggestion? No way. In this episode, I share the simple framework for writing the perfect LinkedIn headline that'll drive more visibility to your profile. You never know when you may catch the eye of someone who works at your next employer. Full show notes & transcript: http://vyten.us/high-headline Join Vyten Insider (free forever): http://vyten.com/insider US or Canada? ...
Oct 02, 2020•17 min•Ep. 10
