103. Nate Baldwin from Intuit: Multi-Brand Theming in Complex Organizations

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In this episode of the Design Systems Podcast, we explore the intricate world of theme management in complex design systems at Intuit. Nate Baldwin, Principal Designer at Intuit, shares a revolutionary framework for design tokens, enhancing governance and accessibility. We learn about Figma's role in color swapping and Intuit's theming engine for granular adjustments. Discover the balance between brand integrity and user personalization, and how tools like Leonardo and Proportion support adaptive theming. Join us for insights into personalized internet design and the challenges of thematic flexibility with Intuit's Nate Baldwin.

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Guest
Nate Baldwin is a Principal Product Designer on the Intuit Design System team. Nate is experienced with multi-brand theming, adaptive color systems, and design tokens. He is the creator of Leonardocolor.io, Proportio.app, and the interactive color guide ColorAndContrast.com. Connect with Nate at https://natebaldw.in.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.


Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.