Send us feedback or episode suggestions. What does it take to transform 121 years of automotive legacy into a modern digital ecosystem? Catherine Dubut, Director of Global UX Strategy at Ford Pro, joins Chris Strahl to share how her team is reengineering the organization’s fragmented product landscape into a scalable, unified digital assembly line. With over 80 legacy sites, 20+ global markets, and deeply siloed teams, the scale and complexity of Ford Pro’s challenge was immense. Catherine expla...
Jun 13, 2025•31 min
Send us feedback or episode suggestions. The design token nerds are taking over the pod! In this episode, guest host Christopher Bloom sits down with Garth Braithwaite, Lead Senior Staff Design Engineer at Adobe, for a deep dive into the inner workings of Spectrum’s design tokens. Garth shares how Adobe manages the complexity of scaling a multi-platform design system, and how thoughtful collaboration across teams builds real value for users. They get into the weeds on cross-team communication, n...
May 27, 2025•1 hr
Send us feedback or episode suggestions. In this episode, TJ Pitre, founder of South Left, joins the podcast to trace the real evolution of digital production — from the early days of Flash and Fireworks to today's dynamic, system-driven workflows. TJ shares his journey bridging design and development, reflects on the rise of modern tools like Figma, and explores the shift toward more connected, production-ready design. Along the way, he breaks down the growing role of the design engineer, the i...
Apr 29, 2025•30 min
Send us feedback or episode suggestions. This week, we're digging into the Design Systems Podcast archives. Guest host Richard Banfield, VP of Design Leadership at Knapsack, revisits a 2020 conversation between host Chris Strahl and Rick Rodriguez, then Head of Design Systems at Walmart Labs. Rick shares how his team developed Living Design, Walmart’s internal design system, to support both customer-facing and associate-facing digital products. The conversation explores what it takes to design f...
Apr 15, 2025•32 min
Send us feedback or episode suggestions. In this episode of the Design Systems Podcast, guest host Andrew Rohman sits down with Jon Warden to explore how GSK leverages design systems to drive consistency, innovation, and efficiency across a highly complex global organization. With multiple brands, multi-product ecosystems, and diverse regional needs, GSK must balance scale and flexibility while embracing automation, AI, and modern workflows—all while keeping the customer experience at the center...
Apr 02, 2025•41 min
Send us feedback or episode suggestions. In this episode of The Design Systems Podcast, guest host Richard Banfield takes us on a journey through the intersection of artificial intelligence and design systems. We revisit some of the most compelling discussions featuring experts David Calleja, Nick Hahn, Ranjeet Tayi, and Kate Moran. Together, they unravel how AI is transforming the way digital products are designed and developed. From AI's potential as a creative partner to its role in automatin...
Mar 18, 2025•48 min
Send us feedback or episode suggestions. in this episode Knapsack's VP of Design Leadership, Richard Banfield takes a look back at a conversation between Chris Strahl and Emily Campbell. They discuss the convergence of design and code, and what that actually looks like. They walk through what a designer role looks like in a modern digital product team and Emily explains her idea that design and development are the same. They just have different approaches to the same process or medium. Other top...
Mar 11, 2025•43 min
Send us feedback or episode suggestions. Increasingly, design systems need to support multi-product ecosystems with a diverse array of consumers and stakeholders. This week, Chris Strahl sits down with Miranda Bouck from Instacart to explore the intricacies of managing a multi-faceted design system. Miranda delves into the challenges and strategies of balancing the diverse needs of consumer apps, internal apps, and enterprise retail partners, all while maintaining system flexibility and performa...
Feb 04, 2025•32 min
Send us feedback or episode suggestions. Many enterprise organizations face the challenge of scaling their design systems as the scope of product support expands through adoption and acquisition. In this episode of the Design Systems Podcast, host Chris Strahl speaks with Will Rodenbough, Senior UX Designer at Avalara, about the critical role of design systems in enabling scalability and supporting a growth-by-acquisition strategy. Key Topics Covered: Scaling Through Systems Thinking: How Avalar...
Jan 21, 2025•26 min
Send us feedback or episode suggestions. In our first episode of 2025, Chris Strahl sits down with Adriana Morales, Design Principal at H-E-B, to explore the evolution, challenges, and triumphs of design systems in organizations at different stages of maturity. Adriana shares her journey from IBM to H-E-B, highlighting how each company’s unique financial priorities and cultural dynamics shape the mission and execution of their design systems. Together, they discuss the paradox of design systems:...
Jan 07, 2025•38 min
Send us feedback or episode suggestions. In this special episode of the Design Systems Podcast, co-founders Chris Strahl and Evan Lovely celebrate five years of the podcast and reflect on their journey from agency work to building Knapsack. They discuss the evolution of design systems, lessons learned from working with global enterprise clients, and the importance of composability, constraints, and community in driving innovation. Enjoy anecdotes from their early days and a look ahead at the rol...
Dec 10, 2024•34 min
Send us feedback or episode suggestions. In this episode, Chris talks with Daniel Ley and Jonas Ulrich from KickstartDS, a framework designed to simplify design system creation and drive meaningful adoption. They dive deep into what adoption really means, moving beyond metrics like component coverage to focus on efficiency, team morale, and an iterative approach. Drawing on real-world examples like UNICEF Germany, they share how effective adoption strategies can reduce complexity, speed up deliv...
Nov 26, 2024•28 min
Send us feedback or episode suggestions. Language shapes the way we think and structure the world we build. On this episode of The Design Systems Podcast , Chris Strahl sits down with Ben Callahan, co-founder of Sparkbox, to explore the critical role of language and communication in team dynamics, problem-solving, and system structures. Ben shares insights on how linguistic choices shape product creation and drive organization-wide cohesion. He argues that while common ground is essential, desig...
Nov 12, 2024•45 min
Send us feedback or episode suggestions. Explore the unique parallels between urban planning and design systems with Andii Hei. Discover how cities and digital landscapes share principles of structure, adaptability, and creative constraints. Andii offers insights into how these connections reveal new ways to think about system design, collaboration, and the evolution of digital experiences. Whether you're building cityscapes or digital ecosystems, this episode uncovers the essential blueprint fo...
Oct 29, 2024•32 min
Send us feedback or episode suggestions. On today's episode of The Design Systems Podcast, Allison Shaw, Director of Design at Adobe, shares insights from her expansive journey in design systems. From her early days modernizing Yelp’s desktop experience to her pivotal roles at Zendesk and Adobe, Allison talks openly about transitioning from a designer IC role to management, the power of humility, and the importance of fostering strong mentor relationships. Check it out! View the transcript of th...
Oct 15, 2024•34 min
Send us feedback or episode suggestions. Are components a necessary part of a design system? In this episode of The Design Systems Podcast, Alice Preisler, the Product Owner of Design System at ADP challenges the idea that all design systems start with a component library. Alice and host, Chris Strahl discuss what starting with documentation and design tokens instead of components might do for a design system and product teams. Alice shares her vision of using a linting tool to enforce design co...
Oct 01, 2024•32 min
Send us feedback or episode suggestions. On today's episode of the Design Systems Podcast, we hear from Catalina Manea, Senior Designer at Spelunk, about the crucial intersection of design and development. Catalina shares her journey from graphic design to product and systems design, providing insights into the importance of reusability, cross-functional collaboration, and empathy in building scalable and adaptable design systems. Catalina emphasizes that design systems go beyond UI and consiste...
Sep 17, 2024•26 min
Send us feedback or episode suggestions. What does the future of UX look like? In today's episode, our host, Chris Strahl, sits down with Kate Moran, the VP of Research and Content at Nielsen Norman Group. They explore the promise of hyper-personalized experiences, the challenges of resource limitations, and the innovative potential of AI in accelerating design processes. Kate touches on the balance between speed and risk when integrating AI into products, highlighting the significance of human ...
Sep 03, 2024•43 min
Send us feedback or episode suggestions. In this episode of The Design Systems Podcast, Chris Strahl welcomes Guy Segal, the director of digital ecosystem and design systems at Thomson Reuters. Guy shares his experience of building a design system that serves over 150+ brands and the importance of having a point of view when you are working to bring both quality and consistency to a large portfolio of products. From design system missionaries to trojan horses to carrots and sticks, Guy and Chris...
Aug 20, 2024•31 min
Send us feedback or episode suggestions. It’s all just opinions, man! In this episode of the Design Systems Podcast, Mark Shuster talks about the shift away from enforcing strict guidelines through design systems towards enabling good design and production practices in a more transparent and collaborative way. Chris and Mark discuss different sources of truth within a design system, flexibility and iteration, and why composability is so important to the future of the product engineering process....
Aug 06, 2024•30 min
Send us feedback or episode suggestions. This week we are joined by Nick Hahn to explore how designers, engineers, product managers, and entire organizations have changed the way they think about and work with design systems. Nick shares insight from his experiences at IBM, InVision, Meta, and Bill.com to highlight the importance of collaboration, governance, education, and cultural adoption. Join host, Chris Strahl and Nick to understand how design systems evolved and what’s next.. View the tra...
Jul 09, 2024•35 min
Send us feedback or episode suggestions. Recording during Config 2024, this bonus episode of The Design Systems Podcast features long-time friends of the Pod, Jina Anne and Adekunle Oduye. They share their fresh takes on the latest Figma keynote, including the buzz around AI-generated designs and the revamped Figma UI. The conversation explores the future of design systems, deeper code integrations, and personalized user experiences enabled by AI. Plus, Jina and Adekunle give a sneak peek into t...
Jun 28, 2024•21 min
Send us feedback or episode suggestions. Today’s episode features Ashley Willard and Sarah Kimball (Skim) from Apiture, a smallish fintech company with big enterprise ambitions for its design system. Host Christ Strahl chats with Ashley and Skim about the challenges and opportunities their small team faces trying to navigate the complexities of building a design system that unifies the look and feel of different products and technologies and helps accelerate product delivery. Whether you're work...
Jun 27, 2024•29 min
Send us feedback or episode suggestions. Chris Strahl welcomes Dave Calleja back to the podcast to discuss the changing nature of design systems, integrating AI into the human creative process, and how to use behavior data for real-time design adaptations. Dave shares his views on the importance of design systems to customer experiences and how modern tools help scale personalized experiences that align with brand vision. Tune in to discover how the future of design systems is being shaped by AI...
Jun 12, 2024•41 min
Send us feedback or episode suggestions. Today on the podcast, we talk to Meredith Van Lier, the director of product management at ServiceNow. Chris and Meredith discuss the unique evolution of ServiceNow's design system and its shift towards a more flexible and user-centric design approach, emphasizing collaboration, automation, and accessibility. Learn about the strategic vision, collaborative efforts, and meticulous attention to quality defining ServiceNow's design system. View the transcript...
May 28, 2024•33 min
Send us feedback or episode suggestions. Welcome to another episode of The Design Systems Podcast! In honor of Global Accessibility Awareness Day, we're thrilled to have Daniel Henderson-Ede, an accessibility specialist, here to discuss the need for and challenges of making inclusive design experiences for those with disabilities, and how design systems can help. Daniel shares why and how accessibility considerations should influence every decision in design systems to create better, more inclus...
May 14, 2024•26 min
Send us feedback or episode suggestions. On this episode of the Design Systems Podcast, we're thrilled to have Beau Ulrey, the Design System Manager at U.S. Bank, join host Chris Strahl live at the Kiln space in Portland. Today’s episode deep dives into the intricate world where design meets development. Beau will share his fascinating journey from a design and photography background to becoming a pioneer in interaction design at IBM, and his current influential role at U.S. Bank. Beau and Chris...
Apr 30, 2024•32 min
Send us feedback or episode suggestions. Join host Chris Strahl as he welcomes our guest Scott Strubberg to the Design Systems Podcast. Scott is a product manager and a key figure behind IBM's Carbon Design System. Today’s conversation unravels the complexities and innovations of integrating brand consistency across digital and physical realms. Chris and Scott explore how feedback and community contributions shape the system's evolution, and delve into IBM's unique "brand first" approach. Tune i...
Apr 16, 2024•35 min
Send us feedback or episode suggestions. We sit down with Brad Frost, a leading voice in design systems. Together, we explore the critical intersection between adaptable design systems and brand identities, unveiling the secrets to creating components that not only function seamlessly across platforms but also resonate with diverse brand aesthetics. Listen in as we discuss the layers of a successful design system, from global frameworks to the 'recipes' that define specific use cases, and highli...
Apr 02, 2024•47 min
Send us feedback or episode suggestions. Informatica's design and AI director, Ranjeet Tayi doing us on the Design Systems Podcast to discuss AI's transformative impact on design systems, elucidating the shift from static products to dynamic, personalized AI-driven experiences. Chris and Ranjeet navigate through the intricacies of AI's influence on crafting hyper-personalized interfaces, the burgeoning role of predictive analytics in UIs, and the ascendance of voice and text as forefronts of des...
Mar 19, 2024•40 min
