222: The Associate Retention Playbook Every Owner Needs

What if the key to associate retention isn’t equity—but leadership? In this episode, Dr. Samson Liu, Founder of SOHDental, shares how he scaled to 40+ locations by focusing on people-first leadership, trust-building, and operational clarity. He breaks down his method for mentoring associates, tightening schedules without burnout, and boosting case acceptance through a simple mindset shift. You’ll hear tactical gems on culture, accountability, and how to spot—and fix—what’s quietly draining your growth.

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