Unpacking Demand Efficiency: The North Star Metric to Reduce CAC
Episode description
In this conversation with Eli Rubel, CEO at Matter Made, he talks about the rebranding of the Best in Saas Podcast to Demand Efficiency. Today, you’ll hear about the podcast’s new direction and focus.
With over 15 years of marketing experience, Eli has served as a marketing advisor for companies like Dropbox, Hopin, G2, Calm for Business, Loom, and Productboard. Many other companies rely on Matter Made to smash their yearly growth targets through best-in-class Go-To-Market programs.
Eli Holds a degree in Leadership and Strategy from Harvard Business School.
Episode Outline[00:55] Name change from Best in Saas to Demand Efficiency
[01:05] How do we do more with less?
[01:40] What does Demand Efficiency mean?
[02:20] Demand Efficiency as a North Star metric
[04:11] What does Demand Efficiency measure?
[05:43] Opportunities around Cost to Aquire (CAC)
[06:29] Season expectations
[07:04] Demand Efficiency Index
[07:55] Demand Efficiency Slack Community
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